2. What impacts
media
production?
All media are subject to controls and constraints that have an impact
on media producers and the media works that are produced.
- Constraints are things that limit what can be done in particular
situations.Thy influence decisions made during media production
but are not enforced by law.
- Controls are laws or rules that are imposed by an authority and
have an impact on the media industry.The Australian media
industry is subject to two types of controls.
- Regulation: laws which are drawn up and enforced by government
bodies.
- Self-censorship: a set of principals put in place by professional
media bodies to set standards of behaviour for those employed in
that sector of the industry.
These controls are designed to control media content, media ownership
and the standards of those working in the media industry.
Activity 1: Constraints on
your own production.
Referring to controls and
constraints, identify any
limitations that you have
encountered during your own
media productions.
We will then create a ranking
ladder of which Cs & Cs impact
your productions the most.
3. Production
Constraints
Some of the most common constraints that restrict media
producers and influence the decisions they make are related to:
-Time
-Technologies
- Economic considerations
- Environmental factors
- Ethics
- Audience values & Expectations
- Employer expectations
-Working on location
4. Technological
Constraints
Available technologies determine what can be produced in the media
industry, how it can be produced and the size of the audience who will
read, view or listen to what has been produced. Continued innovation,
particularly in computer software and in digital recording and
transmission has enhanced the quality and speed of production and
transmission in all media forms.
Considering the production of
‘New Media’ which of the
constraints we just discussed can
have the biggest impact on
content production? Is there one
that jumps out?
5. Audience
Values &
Expectations
of New Media
Live? Text? Sound? Picture? Video? Interactive
Print No Yes No Yes No No
Radio Yes No Yes No No No
Film No No Yes Yes Yes No
Trad.TV Yes No Yes Yes Yes No
DVD No No Yes Yes Yes No
Streaming No No Yes Yes Yes ?
Internet Yes Yes Yes Yes Yes Yes
Social
Media
Yes Yes Yes Yes Yes Yes
As we can see above the nature of media forms, and the content and
interactivity with new media far surpasses the traditional forms of media.
Therefore, are we now at a point where our expectations of media have grown
beyond our necessity for information? Do we want too much? Discuss.
6. Press, Pause,
Play
Focus Question
Report outlining changes brought out by the availability of digital
technologies and assessing their impact on the production
distribution and/or transmission of media works.
Focus points for viewing
MediaTrends, Controls & Constraints,Technologies
