This document discusses Generation Y and their importance in the workforce. It notes that 80% of Generation Y list at least one school entry on their Facebook profiles but only 36% list a job entry, showing they define themselves more by their education than their work. It also mentions that Generation Y will make up 75% of the workforce by 2025 and are actively shaping corporate culture. The document then discusses how the software BeKnown allows companies to have a professional networking presence on Facebook to engage passive and active job seekers, including posting jobs directly on their corporate Facebook page.

1. James Mailley – Commercial Director
27th March 2012
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2. ENGAGEMENT
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3. Generation Y – Increasing importance to workforce
Percentage of online adults using Social Media monthly, by age
Source: Experian, The 2011 Social Media Consumer Trend and Benchmark Report 3

4. Generation Y – Increasing importance to workforce
Percentage of online adults using Social Media monthly, by age
• 80% of Gen-Y list at least one
school entry on their Facebook
profiles, while only 36% list a job
entry. They define themselves by
their colleges instead of their
workplaces.
Source: Experian, The 2011 Social Media Consumer Trend and Benchmark Report.
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Source: Millennial Branding, Jan 11, 2012

5. Generation Y – Increasing importance to workforce
Percentage of online adults using Social Media monthly, by age
• 80% of Gen-Y list at least one
school entry on their Facebook
profiles, while only 36% list a job
entry. They define themselves by
their colleges instead of their
workplaces.
• They spend an average of just over
2 years at their first job. They are job
hopping multiple times in their
careers.
Source: Experian, The 2011 Social Media Consumer Trend and Benchmark Report.
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Source: Millennial Branding, Jan 11, 2012

6. Generation Y – Increasing importance to workforce
Percentage of online adults using Social Media monthly, by age
• 80% of Gen-Y list at least one
school entry on their Facebook
profiles, while only 36% list a job
entry. They define themselves by
their colleges instead of their
workplaces.
• They spend an average of just over
2 years at their first job. They are job
hopping multiple times in their
careers.
• Gen-Y will form 75% of the
workforce by 2025 and are actively
shaping corporate culture and
expectations.
Source: Experian, The 2011 Social Media Consumer Trend and Benchmark Report.
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Source: Millennial Branding, Jan 11, 2012

7. Facebook’s Mission: Make the world more open and connected
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8. BeKnown on Facebook
Unlock the professional power of the Facebook network
Why a professional networking on
Facebook?
The opportunity to engage seekers on a professional
platform from within Facebook’s 800+ million user base
where the average user visits Facebook 34 times a month
Keep social and professional activity
separate.
You are in control of who sees personal information. Make
professional connections without becoming Facebook
friends.
Tap into new sources of talent.
Turn your corporate Facebook page into an additional
source of talent – be they passive or active seekers.
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9. BeKnown Profile
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10. BeKnown Company Profile
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11. Corporate Facebook Page
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12. Jobs Tab on Corporate Facebook Page
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13. ….With Facebook Timeline
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14. BeKnown Jobs Tab on Facebook – Benefits
Leverage your Facebook fans
Your fans can easily discover the career opportunities at your company or easily
access opportunities you are working on in an environment known for high
engagement
Link all open positions from your ATS to the Jobs Tab
While maintaining the regular application flows to your ATS/recruiters. Set up
once then system manages itself
Potential applicants can then engage their own network
Those not already on BeKnown network can join the community, follow your
company, and receive updates on new career opportunities as they are posted
Increase passive job seeker engagement
BeKnown users follow company job and network activity
Peace of mind
Job Tab is powered by BeKnown, so no need for IT/upgrade headaches
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15. BeKnown Jobs Tab on Facebook – Benefits
Leverage your Facebook fans
Your fans can easily discover the career opportunities at your company or easily
access opportunities you are working on in an environment known for high
engagement
It’s Free!
Link all open positions from your ATS to the Jobs Tab
While maintaining the regular application flows to your ATS/recruiters. Set up
once then system manages itself
can then engage their own network
Those not already on BeKnown network can join the community, follow your
company, and receive updates on new career opportunities as they are posted
Increase passive job seeker engagement
BeKnown users follow company job and network activity
Peace of mind
Job Tab is powered by BeKnown, so no need for IT/upgrade headaches
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16. Questions
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