No other marketing channel has the same potential as content marketing - but only when it is done right.
A well-executed content marketing strategy will offer a return on investment that is unmatched by most other marketing opportunities, and will bring attention, awareness, and revenue to your brand both in the short and the long-term.
In this presentation, we go over a framework worth developing, to ensure your content continues to work for you years into the future.
2. Content Marketing Is Powerful
When done right, content marketing is one of the most powerful
marketing channels available, and offers an unbeatable ROI.
The return on investment both in the short-term and long-term is
huge, and offers benefits that are invaluable for companies that
approach content marketing the right way.
In this article, let’s go over the framework of a content marketing
strategy that will continue delivering results for you months or years
into the future.
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3. 1. Release Content On Evergreen Topics,
When Possible
Content will remain valuable, as long as it is still
relevant.
Therefore, it is beneficial to release content on topics
that are evergreen, and will not change in the coming
months or years.
This means writing articles that are not related to
current news, events, or trends.
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4. 2. Ensure All Pieces Of Content Have A Direct
Tie To Your Marketing Goals
Ensure that all content can be tied directly to the
marketing objectives you have in place for a campaign.
This means pushing a further action that directly or
indirectly leads to revenue, such as purchasing a product
or signing up for an email newsletter.
Vanity metrics such as pageviews or comments are not
particularly useful on their own.
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5. 3. Release Content You Can Reference
Later
Release content that is so comprehensive and
complete, that you never need to publish another
piece on that topic.
This way, you have a valuable asset that you can link
to and reference later on, whenever that topic is
mentioned.
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6. 4. Prioritize Long-Term Traffic Sources
While short-term traffic sources like PPC,
influencer marketing, and social media
marketing offer large amounts of eyeballs to new
content, this attention is short-lived.
Make sure you are also spending time
developing long-term traffic acquisition
channels, such as organic traffic through search
engines.
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7. 5. Repurpose Your Content For
Maximum Distribution
The wider you can distribute your content, the more
time and money you can justify developing it.
Content should not live on only one platform – make
changes and adjustments so it will work on a variety
of platforms.
For example, making blog articles into YouTube
videos.
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8. If You’re A Blogger, You’ll Want To
Check This Out
I’ve developed a blogging course that goes into the four key components of building a
successful blog:
1. The blog structure - topic selection, design, user experience, and the foundation.
2. The blog content - generating content that engages readers, keeps them coming
back, and funnels them towards your marketing goals (i.e sales.)
3. Building traffic - connecting with an growing an audience of loyal fans that are
excited and engage with your brand.
4. Monetizing that traffic - making money from your audience in the most effective
manner possible.
You can learn more by visiting JamesMcAllisterOnline.com/blogging/
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9. Conclusion
Never approach content marketing without a
strategy.
By following the advice laid out in this
presentation, you ensure that each piece of
content will continue to work for you years into
the future.
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10. 1010About James McAllister
Blogger. Marketer. Entrepreneur. James is the
owner of JamesMcAllisterOnline.com, where he
shares tips that have helped his companies sell
hundreds of thousands of units, and touch millions
of lives.
He is the creator of several best-selling training
programs for entrepreneurs, covering topics such
as blogging, email marketing, and building a
mindset for success. For a full list of products, click
here.
If you're interested in learning more about what
was discussed in this SlideShare, click here to read
the full post!
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