2. THE ICEBRKRSCLAN ECOSYSTEM
o ICEBRKRSCLAN is a close-knit group of content creators and gaming influencers
centralized in North America.
o Our featured content always prioritizes games trending in popularity, with a current
focus on Modern Warfare and Fortnite. Additional content includes Clash Royale,
Rainbow 6, NBA 2k, Destiny 2, and World of Warcraft Classic.
o ICEBRKRSCLAN has over 180,000 total subscribers and followers across Instagram,
Discord, and YouTube. Our target audience is predominately Gen Z’ers and Millenials.
o Our engagement rate is on average over 10%. Our fans are active and are committed to
our community.
o WE ARE STRICLY NON-TOXIC. Our motto: Where Gamers Become Friends
3. Source: AAAA Org, Nielson Sports, and Business Insider
eSports is a prime industry for building a meaningful
and loyal brand network with Gen Z.
o 2/3 of Gen Z males say gaming is a core component
of who they are.
o Gen Z’ers prefer to invest their time on Twitch rather
than Netflix. Twitch now has over 15 million daily
active viewers, and an average of 106 minutes
watched per user, per day.
o There is ample opportunity for a brand to form
authentic engagement with Gen Z by being
present in the gaming conversation.
o Sponsoring or co-creating Twitch streams and
YouTube content are effective avenues to connect
with Gen Z and enter their primary consideration set.
o 58% of U.S. eSports fans express a positive
attitude toward brand involvement.
o 90% of Twitch eSports fans can recall at least one
non-gaming related sponsor within eSports.
GEN Z x ESPORTS
4. No matter the device, Gen Z’s preferred
content is video.
Source: Vision Critical 2019
HOW DOES GEN Z
CONSUME CONTENT?
ICEBRKRSCLAN is tapping into a gaming audience
larger than HBO, Netflix, & ESPN combined.
79% of eSports viewers are under 35.
Goldman Sachs predicts esports monetization to
reach $3 Billion by 2022
5. The most effective Gen Z marketing campaigns are the ones that produce raw, honest, and visual content
about the product or service. Gen Z is sold by passion. They appreciate influencers who are talented,
innovative and creative.
Let ICEBRKRSCLAN create an advert for you. This uses our established relationship with our following to
your advantage. It also is more often received as genuine.
Source: WordStream Advertising
ICEBRKRSCLAN IS THE PERFECT FIT FOR GEN Z
ICEBRKRSCLAN is a “micro-
influencer” account. With Gen Z,
micro-influencing accounts:
➢ Drive 60% higher engagement
levels
➢ Experience 22% more weekly
conversions
➢ 6.7x more cost efficient per
engagement
➢ The most relatable with Gen Z
6. HOW
BRANDS
REACH GEN Z
o Gen Z’ers’ short attention span
and efficient learning makes
them a moving target. To be
effective, market to their
values.
o ICEBRKRSCLAN runs its
content concurrent w/social
trends that Gen Z cares about.
o Gen Z’ers appreciate
engagement. They learn by
doing. ICEBRKRSCLAN features
Gen Z content regularly not just
on its posts, but in Discord as
well.
Source: Word Stream and Campaign Monitor 2019
o ICEBRKRSCLAN’s presence is strong on INSTAGRAM, which yields
the highest engagement with Gen Z.
o ICEBRKRSCLAN facilitates a direct personal relationship with Gen Z,
including responding to all DM’s and posted messages. This establishes
an incredibly meaningful partnership.
7. OUR TOP PERFORMING ACCOUNTS
@ICEBRKRSCLAN
o 140k Followers
o 34% from the United States | 9%
U.K.
o 14% ages 13-17 | 36% 18-24
o Over 100,000 views each week
o Over 140,000 weekly impressions
o Over 60,000 new accounts reached
each week
o Our viral posts have surpassed
550,000 VIEWS!!!!
@Play.NACL
o 25k Followers
o 41% United States
o 11% U.K.
o 15% ages 13-17 | 36%
18-24
@JIMBODANKS
o 15k Followers
o 23% United States
o 13% ages 13-17 | 38%
18-24
o Over 15% engagement
rate
The followings of the individual ICEBRKRSCLAN
members range between 2,000 followers and
subscribers to over 25,000.
8. WHAT WE ARE LOOKING FOR
● Our goal is to provide you with the best marketing and eSports services
● In return, we ask for Peripherals and Products that help us to elevate our
Influencers to the next level
● We are appreciative of Networking opportunity and an Exchange of Knowledge
● Financial Support helps our players dedicate their time to being a professional
athlete and allow us to produce the most effective media promotions
Let’s talk about how we can achieve a mutually beneficial relationship together!
9. OUR TOURNAMENT PARTNERS
ICEBRKRSCLAN is featured as part of the
NACL. The NACL is a nonprofit providing
$25,000 each month in scholarship prizes.
Its competitions are broadcast across 8
countries via SunTV to over 500,00
viewers.
ICEBRKRSCLAN members compete for Sharebert, a
sales platform focused on the biggest names in eSports,
integrating them through merchandise and hosting live
gaming tournaments.
10. IN-STREAM ADVERTISING
ACROSS ALL BROADCASTS TO MILLIONS OF FANS
PRODUCT PLACEMENT
ON BROADCAST & LIVE EVENTS
SWEEPSTAKES
GIVEAWAYS FOR COMPETITORS& VIEWERS
DIRECT CALL TO ACTION
WE ENGAGE FANS WITH LINKS IN THE CHAT LIVE
TITLE SPONSORSHIPS
BRAND THEMED CHALLENGES OR ENTIRE SERIES’
ENDORSEMENT / COLLABS
TRUE COMMUNITY ENGAGEMENT AND GROWTH
BRANDED RED CARPET
BRANDED FAN, PRESS, AND PLAYER PHOTO OPS
PLAYER PRESS
BRANDED EVENT PRESS CONFERENCES
IN ARENA BRANDING
FULL EXPERIENCE BROADCAST & LIVE BRANDING
WAYS WE ENGAGE WITH FANS
11. ACTIVATIONS WITH
ICEBRKRSCLAN
Social Media Activations
We solve the disconnect between media
marketing and audiences within our space through
social media advertising, sponsored video
content, documentary style filming and more.
▪ Product Giveaways
▪ Shoutout/Endorsement
▪ Product Unboxing and Demos
Event Activations
We cover a broad field of services in gaming
technology, event management, advertising, and live
stream production, fully catering the needs of the
eSports ecosysyem.
Brand Activations
With shoutouts, logo placement, and product
demos, your brand is sure to be well
received by the depth of our sophisticated Gen
Z and Millenial fan base.
Live Stream Activations
ICEBRKRSCLAN and its players broadcast events,
games, tournaments, and daily activities to over
180,000 consumers locally, and around the world.
12. SALES
OBJECTIVES
R&D Assistance
▪ Regular Written Surveys and Feedback
▪ Cooperation on Innovation
▪ Requirement lists for target groups
▪ Help with market analysis
▪ Panel Calls with pros and fans
▪ Usage of Social media to enhance the
feedback experience (Polls, Votes,
Giveaway)
Sales Promotion
▪ Special Offers over Social Media
▪ Promotional offers and products
▪ Special raffles for customers
(Signed Products, Event Tickets)
▪ Meet-and-Greet Sessions
▪ Coaching for special customers
▪ Play with a Pro opportunities online
and offline
▪ Success Stories with Fans (Video)
Profit Maximization
▪ Limited Editions with Player and
Team branding to reuse product
concepts
▪ Product Life Cycle maximization
▪ Endorsement of Products in clips
▪ Product bundling with team apparel
▪ Team merchandise with your Logo
Promote your Brand - Refine your Image - Support the Development of the eSports Market
13. A professional eSports & entertainment experience
designed to grow your brand equity with Gen Z.
Thank you for your consideration.
