Marketing to Millennials and Gen Z: An Omnichannel Strategy

1. Marketing to
Millennials and Gen Z
WORLD FORUM DISRUPT
December 6, 2019
1
An Omnichannel Strategy

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QuanticMind At
A Glance
● Founded by Digital Marketers & Data Scientists
● Track record of enabling Fortune 500 Marketing
programs to drive predictable & sustainable
revenue growth by mapping the right
investments in Sales & Marketing
● Provide Strategic & Digital Marketing expertise via
QuanticMind Digital
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Why Brands
Leverage
QuanticMind
● To empower data to drive Revenue Growth
● To establish a single, persistent & unified system
of record tying together all sales and marketing
data
● To quickly build, run and adapt Marketing Mix
Modeling in near real-time
● To execute multi-platform and cross-channel
campaign strategy with an accurate view of ROI
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US online retail will top $606 Billion in 2019 and
exceed $915 Billion by 2023.
Current state of affairs
Source: Forrester, March 2019
Retail continues to grow
amidst uncertainty

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Know thy Millennials and Gen Z’s
● Are most highly educated generation of our
lifetime
● Have short attention span because they are busy
doing so many things at once
● Don’t pay attention to traditional marketing tactics
● Want information now and they want to get it
interactively
● Are influencing 93% of today's parent’s spending
decisions.
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Source: Inc.com
Spend > $200 Billion
a year

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Crafting Digital Strategies for Millennial and Gen Z
1. Focus on Purpose
2. Provide Experiences
3. Social Media Marketing
4. Omnichannel Advertising
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Save our home planet
Serena Williams female empowerment
campaign during SuperBowl LIII
Buy a Pair, Give a Pair
Colin Kaepernick “Just Do It” campaign
Focus on Purpose and Generational Values
Make a Difference:
Globally and in their
communities.

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Provide Unique and Innovative Experiences
One thing they don’t get from online pure-plays is Experiences
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Lulu Lemon: Community
Based Marketing
BirchBox: Try Bars

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Create Share-worthy Content for Social Media
Capitalize on strong fear of missing out, and provide a journey to conversion
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IHOP Burger launch in
Summer 2018
Video Marketing Campaigns
User Generated Content
#AsSeenOnMe, #RealBeauty,
#LushLife
Craft a story with your content

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● Re-evaluate Audience Targeting
● Leverage learnings across channels
● Provide holistic view of customer
● Use Data Science to make accurate
forecasts
● Allocate appropriate Budgets to each
channel
● Test New Options and Betas from Publishers
● Clean Up Your Product Feed regularly
● Speak your customers language
Customer Obsessed Omnichannel Advertising
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Challenges for Digital Transformation
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● Complexity Demands Sophistication
● Proliferation of Marketing Technology
● Millennials and Gen-Z Expectations
Continues to Grow
● Data Collection, Integration, and identity
resolution is still a big challenge.
● Privacy regulations make marketers more
dependant on publishers and channels
aka walled gardens.
210 DMAs 7 Days
24 Hours 3 Devices
You can’t execute at scale without machine learning
105,840 x every keyword
You need skilled partners to fill the
capability and capacity gaps

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“While in-housing may be a la mode,
agencies still offer an unparalleled breadth
of scope and an ability to offer
much-needed, external input.”
In-house vs Agency
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Gartner:

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Agencies must become highly-trained
consultants that navigate the martech
ecosystem and harness machine learning
to deliver powerful business outcomes
and to protect your brand.
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& Unify
Data
Apply
Algorithms
Calculate
Opportunities
Automate Execution
Apply Data Science & Machine Learning to Improve
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Data Platform
Growth Strategy and Insights
Team with 5+ Yrs Experience
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Full Service Support... On Demand
Strategic Growth
Opportunities
Customizable
Reporting and
Stunning Dashboards
Performance
Optimization
Hands-On Data
And Technology
Ownership
Day-To-Day Program
Management
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Advanced ROI Measurement
Unified Data Machine Learning
Insights & Recommendations
Marketing Mix Modeling
Data-Driven Media Buying
Routes to Revenue
Discovery
● Routes to Revenue
● Marketing Channels
● Products
● Customer Demographics
● Budget
● Desired Insights
Data Sources
Map Data Sources & Files
Deploy DMA
Historical Data
Live Stream Data
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How a QuanticMind Engagement Would Look

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Trusted by Best in Class Enterprises
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18. Questions?Questions?
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QuanticMind Speaker
Saumil Pandey
Head of Growth
www.QuanticMind.com
Blog, Resources, and Videos
Find us on social: @TheQuanticMind
saumil.pandey@quanticmind.com
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