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Crimson Hexagon is a global leader in social media analysis software. Built at Harvard, Crimson
has been accessing, storing and analysing social data since 2008. Currently, there are over 10,000
active users that access 850+ billion posts on the platform everyday - It’s the world’s biggest focus
group. Clients include leading global organisations such as General Mills, Starbucks, Google, Nike,
Microsoft, and Twitter, and leading agencies such as Ogilvy, Edelman, and We Are Social.
850,000,000,000 posts
answer a lot of questions
3. 3
The most data out of
any social insights platform
Topic Data
5. 5
Deeper Research
& Insights
Know who your audience is. Not just demographics, but key
insights into purchase consideration and emotional drivers.
See topical trends based on volume and time
Understand context behind decisions
Product development research
Uncover both what people are saying and why
Discover what you don’t know - topics and insights
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Make your media
work harder
Find out more about your audience - what are their affinities
and motivations to consume and share content?
Audience profiling
Sponsorship and event affinity analysis
Media analysis
Content tracking
Influencer and grassroots PR strategy
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Content
Analysis
Crimson Hexagon allows you to find the topics and
types of content your audience is most likely to
engage with and share.
What types of content are likely to be shared?
What messages resonate the most?
Historical campaign benchmarks
Audience motivations
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Campaign
Monitoring
Crimson allows you to track and analyse
your campaign in real-time from launch. Your
campaigns can also be measured competitively
against any other brand, topic or sentiment the
client requires.
Competitive benchmarking
Content tracking
What messages resonate the most?
Historical campaign benchmarks
Audience motivations
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Brand
Tracking
Most brands will measure themselves across
the usual points of loyalty, trust, preference and
affinity but Crimson Hexagon goes deeper into
being able to track any topic against the brand.
Bespoke category/topic tracking
Instant retrospective tracking
What messages resonate the most?
Affinity analysis
Purchase intent
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Crisis
Management
With Crimson Hexagon, you can set up alerts on
much more than just simple keywords. Learn in
real time about both positive and negative events
Topic volume alerts
Sentiment alerts
Find the origin of content
Discover influencers
Timing of topic trending
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Influencer
Analysis
Who are the strongest opinion makers on a topic?
Validate the impact of a true influencer. Seed
content and opinion with those that matter.
Segment analysis
Influencer breakdown
Affinity comparison on brand or topic
Sponsorship review
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New Business
Pitching
Because Crimson Hexagon can give you all of the
historical data right up to the last 5 mins, you are always
well placed to know what is going on with a potential
client. It allows you to tailor your presentations with
insights and direction on where the company is going.
Quick topic analysis
Competitive breakdown
Business insight development
Tone and affinity matching
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New Product
Development
Crimson Hexagon and its partners are constantly
looking for new ways to live up to the vision of
‘Democratising Data’.
Image Analysis - track your brand or logo through
just images such as logos or product shots. Perfect
to find out where your brand is being talked about
even if it isn’t being ‘talked about’.
Easy Insights - Get an instant snapshot into any
product, category, company, person or topic. Easy
Insights gives you a quick and broad look into
what’s ‘big’ on a particular topic.
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On Ground
Support
One Small Step Collective are the Australian and
New Zealand Partners for Crimson Hexagon. With
a footprint in both Melbourne and Sydney, we are
a creative communications agency with clients
as diverse as the Australian Government and CSR
building products.
We use Crimson for our clients and we make
sure monitors are set up correctly and that the
important analysis and reporting of the data is
everything our clients’ need.
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One Small Step Collective is based in
Melbourne, Australia and it’s filled with naturally
curious people. We like to know what we don’t
know. Crimson Hexagon is a natural part of our
process. We use it to find stronger insights that
drive creativity and also, to measure the real
world impact of our work and optimise. Data
driven Creativity. It’s a powerful way to deliver to
our core principles of Transparency, Agility and
Creativity.
We are a full service agency but our model is
different. Our business is based around a core
client needs of Insight, Strategy, Creative and
Business. Above this, we supplement the team
with specialists skills as clients and projects
need. This means we offer ‘best of breed’ rather
than ‘best available in the agency at the time’.
Crimson Hexagon is a leading provider of social
media analysis software. Powered by patented
technology and an in-house data library of
more than 750 billion posts, Crimson Hexagon’s
ForSight™ platform helps hundreds of brands
and agencies answer critical business questions
through the insights derived from social data.
Clients include leading global organizations such
as General Mills, Starbucks, Paramount Pictures,
Microsoft, and Twitter, and leading agencies
such as Translation, Edelman, and We Are Social.
