FA 102a 5c (Final slides)

1. FA 102a,
Research and Speculative
Product/Service Development
Global Smartphone Access James Rack

2. Assignment One, Research
“Potential for elitization of the singularity”
http://www.kurzweilai.net/ask-ray-potential-for-elitization-of-the-singularity

3. Assignment One, Research
“Eliminate interpersonal rivalry, covetousness
and even war, by equalizing life span and
quality.”
http://dutchculture.nl/en/events/international-visitors-delegation-film-producers-ind

4. Assignment One, Research
“Even physical devices will become almost
free with the advent of 3D printing.”
http://tjksibt.tumblr.com/post/94801988384/how-does-3d-printing-benefit-society

5. Assignment One, Research
“In low development countries, web enabled data
access networks may be very slow with limited
coverage.”
http://www.soschildrensvillages.org.uk/news/blog/can-developing-countries-benefit-from-cutting-edge-technology

6. Assignment One, Future Product or Service
Global smartphone access
- Prioritizes underdeveloped areas/regions
- Expands interpersonal and economic
connectivity
- Service is optional

7. Taylor Swift
Source for Brand Character Words

8. Selected words from the original posts:
Equalizing
Access
Enabled
Coverage
Generated Name Possibilities:
EquiCoverage (derived by combining equalizing and coverage)
Equalizessage (derived from equalizing, access, and coverage)
Selected Name:
EquiCoverage
Naming Process

9. EquiCoverage
- Demonstrates the intended purpose of the service
- Emphasizes the values of equity and accessibility
- Suggests the message of equalizing coverage
- Invites further interest in the service
Final Product/Service Name

10. Brand Character Diagram Sketches

11. EquiCoverage
Persona
brave
honest
strong
Language
captivated
worthwhile
heal
Purpose
reach
change
understand
Tone
patiently
guarded
clear
Brand Character Diagram

12. Reach
(This has been chosen from the “Purpose” quadrant of the previous
diagram.)
Assignment Three, Logotype Research, Word from Diagram

13. Assignment Three, Logotype Research
www.detroitlions.com
http://us.puma.com/en_US/home
www.amazon.com
https://online.citi.com/US/Welcome.c
www.nike.com

14. EC
Assignment Three, Finished Logotype

15. Whitney Museum of American Art
https://www.facebook.com/whitneymuseum/
Nikon
https://www.facebook.com/nikon/
Purina
https://www.facebook.com/purina/
Assignment Four, Social Media Branding, Research

16. Assignment Four, Social Media Branding, Facebook Pages

17. Assignment Four, Social Media Branding, Facebook Pages

18. Assignment Four, Social Media Branding, Facebook Pages

19. - Asking people to like the page
- Creating a related Twitter account
Assignment Four, Social Media Branding, Creating Community

20. Assignment Five, Webpage Layout Research for Wireframes
www.apple.com

21. Assignment Five, Webpage Layout Research for Wireframes
www.bestbuy.com

22. Assignment Five, Wireframe
Logotype
Short Description
Photo with Tagline Text
Social
Media
Links
Our Vision Locations ContributeUpcoming EventsSuccess Stories

23. www.dunkindonuts.com
“America runs on Dunkin’”
www.allstate.com
“You’re in good hands”
http://www.nissanusa.com/about.html
“Innovation that excites”
www.target.com
“Expect more. Pay less.”
www.macys.com
“The magic of Macy’s”
Assignment Five, Tagline Research

24. Assignment Five, Homepage Visual Design in a Browser
https://invis.io/S281RR1PY#/175989085_Updated_Homepage_Final_Use_This_One

25. https://invis.io/MV81SLLT3#/176001548_Fa_102a_About
Assignment Five, Lower Level Visual Design in a Browser

26. Assignment Five, Linked Protoype URL
https://projects.invisionapp.com/share/MV81SLLT3#/screens/176001548_Fa_102a
_About