Behind every viral success is a lot of strategy and even more hard work. Here we break down all the places you can post and repurpose content on the Internet.
4. The Internet is dizzyingly full of content.
And everyone is suffering from
information overload. So if you want to
stand out you need to work for it.
5. You can’t sit back and expect the right people to
stumble on your content. You have to find the
places where your audience hangs out and put
your content in front of them.
6. But the good news
for content creators
is that the Internet is
full of micro-
communities where
like-minded people
meet and talk about
their niche. And if
you know where to
look, you can start
adding to these
conversations.
8. There’s thousands of tight-
knit communities full of
influencers that you can
freely contribute to on
Social Media. And the great
thing about these groups is
that it doesn’t matter how
big your following is, you
can drive a ton of leads.
11. Blogging networks connect you to communities
of bloggers in your niche. These bloggers can
be your teammates. By establishing a
connection with them and engaging with their
content, they’ll start to return the favor.
14. If you talk about anything that pertains to marketing or business,
there’s active communities with dedicated readers just waiting
for your content. These communities discuss everything from
content marketing to social media to email marketing to SEO.
17. Email is the one channel
in the information era
that still has our full
attention. But a lot
people don’t use it to
promote their content,
and that’s a mistake.
Here’s a couple tools to
help you reach out.
18. With a tool like
hunter.io you can
find almost anyone’s
email. And with
tools like Streak,
Nudge, BuzzStream,
and NinjaOutreach
you can optimize
your outreach
strategy down to the
tiniest detail.
20. Guest posting on blogs in
your niche is a great way to
spread awareness about
your brand. It builds
inbound links, grows your
authority, and drives loads
of traffic to your site. You
can also repost your blog
posts on the following social
media accounts under their
publishing feature
23. Podcasts tend to be an
effective medium because
they are so easy to
consume. Your audience
can listen to them while
they’re commuting, working
out, or even use it as
background noise while
they work. And turning a
blog post into a podcast is
as easy as it gets. Just create
a script and read it aloud.
26. Slideshows are a new form
of online content that
people are really starting
to take to. Well-designed
slideshows with high-
quality content can get a
ton of views. Plus as long
as you have Powerpoint,
Keynote, or another client,
creating a slideshow is
simple and affordable.
29. A lot of people dismiss
video because they think
they need a ton of time and
resources to create a video,
but that’s just not true. In
fact, if you followed the last
two suggestions on this list,
you can combine your
podcast with your slides to
create an engaging video.
Or you can just use your
computer’s webcam to
record yourself talking
about your content.
32. Infographics are quickly becoming one of the most powerful
mediums on the Internet. Consumers love them, they do great on
social media, and there’s hundreds of sites that accept infographic
submissions. Also because you can embed them, they are one of
the best ways to drive inbound links and traffic to your blog.
35. Another way to maximize your
content is to turn a series of
blog posts into an ebook.
Ebooks allow your audience to
download your content to their
smart devices so they can
access them at their leisure for
offline reading. You can also
use an ebook as evergreen
content by hosting it on your
own site, offering it in
exchange for people’s emails
and letting it drive inbound
leads for years to come.
36. Addicted to eBooks
Books on The Knob
Digital Book Today
Author Marketing
eBooks Habit
Digital Book Today
MBG eBooks
37. Creating awesome
content takes time. So
next time you create
an awesome piece of
content, do it justice
and promote the hell
out of it. Repurposing
helps you access more
channels and
ultimately casts your
ideas into a much
wider net, saving you
time and money.
38. When you create something that resonates with your
audience, don’t just let it die. Post it all over the web.
Repurpose your ideas and spin one golden idea into
a variety of mediums. That way, one dynamite post
can turn into content for months all over the web.
39. In the last lesson of our course, I’ll
show you some examples of content
marketing at work to give you some
inspiration for your own efforts.
