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16 Web User Behavior Statistics You
    Should Know – Online User
       Behaviour Analysis:

       www.TheDigitalProspect.com
          Traffic Generation And
       Conversion Rate Optimization
         Using Content Marketing
• It is important to understand online user
  behavior and the changes that have happened
  recently in web user behaviour.
Here are a few statistics for you to look into to
        just get a glimpse of how things have
            changed in the last few years:
• 78% of Internet users conduct product research
  online.
• 78% of business people use their mobile device to
  check email.
• 40% of US Smartphone owners compare prices on
  their mobile device while in-store, shopping for an
  item.
• 91% of email users have unsubscribed from a
  company email they previously opted-in to.
• 84% of 25-34 year-olds have left a favorite website
  because of intrusive or irrelevant advertising.
• 57% of businesses have acquired a customer
  through their company blog.
• 67% of B2B companies and 41% of B2C companies
  have acquired a customer through Facebook.
• The number of marketers who say Facebook is
  “critical” or “important” to their business has
  increased 83% in just 2 years.
• Companies that blog get 55% more web traffic.
• 200 Million Americans have registered on the FTC’s
  “Do Not Call” list.
• 57% of of consumers start their research on a
  product or service with a search query.
• 70% of consumers said a positive referral from a
  “friend” on Facebook would positively influence
  their purchase decision.
• 89% of searchers will modify their search and try
  again if at first they don’t succeed, 79% will try a
  different search engine. Thus, 9 out of 10 trust that
  the information they seek is available to them via
  internet
• Sources:
• Hubspot research
• http://www.komarketingassociates.com/blog/1
  0-search-engine-marketing-statistics-for-b2b-
  marketers-to-begin-2011/
• Web Searcher Tenacity:
• According to the new Performics 2010 Search
  Engine Results Page (SERP) Insights Study,
  conducted by ROI Research, 89% will modify
  their search and try again if at first they don’t
  succeed, 79% will try a different search engine
  [Source]
• The Speed of Google Instant Previews:
• With Instant Previews, Google matches a search
  query with an index of the entire web, identifies
  the relevant parts of each web page, stitches
  them together and serves the resulting preview
  completely customized to a search—usually
  in under one-tenth of a second. [Source]
• Power of a Facebook Referral:
• Nearly 70 percent of consumers said a positive
  referral from a “friend” on Facebook would
  positively influence their purchase decision.
  [Source]
Reports That You Should Download
Advantages And Disadvantages Of Outsourcing To
         A Small Firm And Large Firm

  33 Statistics You Should Know About Online
                     Marketing

 23 Online Marketing Mistakes That You Should
            Avoid In Your Business

   10 Minute Guide To Understanding About
    Everything About Online Marketing Costs
Services We Offer:

     Content Creation Services:

   List Of Reasons For Using Content
How You Can Use Content In Your Business
What Are The Different Types Of Content We
      Can Create For Your Business?
Conversion Rate Optimization (CRO) Services:

             Why Is CRO important?
         Factors Affecting Conversion Rate
     How Can You Increase Conversion Rate?
 What Are The Different Types Of Conversion Rates?
  Factors Affecting Landing Page Conversion Rate
          Why Is Email High Converting?
USP Service:

       Why Is An USP Important?
What Are The Different Types Of USP Services
           We Can Do For You?
Research And Testing Services:

     Why Is Research So Important?
What Are The Different Types Of Research?
What Are The Different Research And Testing
          Services We Offer You?
Traffic Services:

     Why Is Traffic That Important?
How Important Is Traffic For Your Business?
   Why Is Content Marketing Important?
 How Can Content Marketing Bring Traffic?
  What Are The Different Types Of Traffic?
Web Analytics Services:

      Why Is Web Analytics So Important?
  What Are The Different Things We Can Do With
                  Web Analytics?
   What Web Analytics Questions Do You Need
                    Answered?
         How Can Web Analytics Be Used?
 Practical Uses And Applications Of Web Analytics
Achieving Business Objectives Using Web Analytics
         Typical Process Of Web Analytics
         Different Kinds Of Web Analytics

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16 web user behavior statistics you should know – online user behaviour analysis

  • 1. 16 Web User Behavior Statistics You Should Know – Online User Behaviour Analysis: www.TheDigitalProspect.com Traffic Generation And Conversion Rate Optimization Using Content Marketing
  • 2. • It is important to understand online user behavior and the changes that have happened recently in web user behaviour.
  • 3. Here are a few statistics for you to look into to just get a glimpse of how things have changed in the last few years: • 78% of Internet users conduct product research online. • 78% of business people use their mobile device to check email. • 40% of US Smartphone owners compare prices on their mobile device while in-store, shopping for an item. • 91% of email users have unsubscribed from a company email they previously opted-in to.
  • 4. • 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising. • 57% of businesses have acquired a customer through their company blog. • 67% of B2B companies and 41% of B2C companies have acquired a customer through Facebook. • The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years. • Companies that blog get 55% more web traffic.
  • 5. • 200 Million Americans have registered on the FTC’s “Do Not Call” list. • 57% of of consumers start their research on a product or service with a search query. • 70% of consumers said a positive referral from a “friend” on Facebook would positively influence their purchase decision. • 89% of searchers will modify their search and try again if at first they don’t succeed, 79% will try a different search engine. Thus, 9 out of 10 trust that the information they seek is available to them via internet
  • 6. • Sources: • Hubspot research • http://www.komarketingassociates.com/blog/1 0-search-engine-marketing-statistics-for-b2b- marketers-to-begin-2011/
  • 7. • Web Searcher Tenacity: • According to the new Performics 2010 Search Engine Results Page (SERP) Insights Study, conducted by ROI Research, 89% will modify their search and try again if at first they don’t succeed, 79% will try a different search engine [Source]
  • 8. • The Speed of Google Instant Previews: • With Instant Previews, Google matches a search query with an index of the entire web, identifies the relevant parts of each web page, stitches them together and serves the resulting preview completely customized to a search—usually in under one-tenth of a second. [Source]
  • 9. • Power of a Facebook Referral: • Nearly 70 percent of consumers said a positive referral from a “friend” on Facebook would positively influence their purchase decision. [Source]
  • 10. Reports That You Should Download Advantages And Disadvantages Of Outsourcing To A Small Firm And Large Firm 33 Statistics You Should Know About Online Marketing 23 Online Marketing Mistakes That You Should Avoid In Your Business 10 Minute Guide To Understanding About Everything About Online Marketing Costs
  • 11. Services We Offer: Content Creation Services: List Of Reasons For Using Content How You Can Use Content In Your Business What Are The Different Types Of Content We Can Create For Your Business?
  • 12. Conversion Rate Optimization (CRO) Services: Why Is CRO important? Factors Affecting Conversion Rate How Can You Increase Conversion Rate? What Are The Different Types Of Conversion Rates? Factors Affecting Landing Page Conversion Rate Why Is Email High Converting?
  • 13. USP Service: Why Is An USP Important? What Are The Different Types Of USP Services We Can Do For You?
  • 14. Research And Testing Services: Why Is Research So Important? What Are The Different Types Of Research? What Are The Different Research And Testing Services We Offer You?
  • 15. Traffic Services: Why Is Traffic That Important? How Important Is Traffic For Your Business? Why Is Content Marketing Important? How Can Content Marketing Bring Traffic? What Are The Different Types Of Traffic?
  • 16. Web Analytics Services: Why Is Web Analytics So Important? What Are The Different Things We Can Do With Web Analytics? What Web Analytics Questions Do You Need Answered? How Can Web Analytics Be Used? Practical Uses And Applications Of Web Analytics Achieving Business Objectives Using Web Analytics Typical Process Of Web Analytics Different Kinds Of Web Analytics