1. How effective is the combination
of your main product and ancillary
texts?
Evaluation Question 2
2. What I have created
• I have created three products:
a music video, a magazine
advert, and a digipak. All of
these are connected as they
are all created to promote the
song that I have chosen or the
album that it is from. They all
fit in with the Indie genre of
music as that is the genre of
music the song is from. All
three are effective in doing
this in their own way.
3. Music Video
• The music video is effective as it allows for the
song to be heard visually. It adheres to the indie
genre through the clothing the performers are
wearing as well as the style of music video, as I
have based it around real life media texts. My
music video is effective in its combination with
the magazine advert as both have similar images
in them. My music features a series close ups
never giving away more than a medium shot.
4. Music video and magazine advert
• Similarly in my magazine advert, it features six
different images all medium close ups with a different
effect on them, paralleling the music video. Moreover,
the ‘fun’ and ‘different’ theme of my music video is also
evident in my poster as the model is pulling different
facial expressions, giving it a humorous feel. Moreover,
the song that my music video relates to is advertised
on my poster, showing a clear and effective link
between the two.
The font used on the poster however is ironic as the
audience would feel that the song deserves a more
‘wacky’ style of font. I have done this to parody the
song and give it an ironic feel about as many Indie
music videos do.
6. Music video and digipak
• My music video is also effective in linking to my digipak.
Obviously the song is the key link however the album
cover features one of the performers of my video so the
audience will be able to relate to it. He is of the same age
and demographic as the target audience, allowing them
to establish a bond with him. My digipak also features
some of the lyrics located in the song and a similar
colour that runs through the video. The navy blue
background is also shown in the song. The text on the
digipak does not fit in with the fun nature of the song so
this is not an obvious link, however, the song is ironic in
the sense it has no true meaning so the serious text I
have used is ironic.
8. Digipak and Magazine Advert
• Out of all the products, these two are the most
effective at paralleling one another. This is due to
the fact it is hard to show a clear link between a
music video and an ancillary text. The magazine
advert feature the house colour ‘ navy blue’ which is
also prominent on my digipak this allows the
audience to recognise the fact that they are
promoting the same product. Also the text is the
same, I have used ‘Bodoni’ on both after changing it
from ‘Impact’ to represent the Indie genre more
effectively. The text also allows the audience to see
the clear link in products.
9.
10. Magazine advert and Digipak
• The model used in each is the same person showing
a clear and evident link between both. Moreover, the
model is of the same age and represents the same
genre that my target audience belong to. This allows
the audience to relate themselves to the model as
well as seeing him there makes them want to buy the
product. The model is wearing similar clothing to
the target audience, Indie style clothing, so they will
see the link effectively. Furthermore, the rural
setting shown in the digipak, coupled with the shots
taken indoors show the Indie setting, this creates an
effective link between the two through mise-en-
scene.