2. Our unique suite of marketing solutions puts your brand in front of
consumers when and where they are ready to buy –
In the mail, online or on the phone.
Connect with Consumers
Anywhere At Any Time
3. The Blue Envelope
Mailed to 760,000 valley
homes each month,
with an average household
income of $77,274.
You choose the best areas
for you in 10,000 home
increments.
Nationwide, Valpak mails to
over 40 million unique
addresses each month… to
put it in perspective, Valpak
reaches
a larger audience than the
Super Bowl, but we do it
every month!
Single Panel Coupons
Multi Page Circulars
On Envelope Advertising
Three Panel Flyers
Double Panel Coupons
4. Consumer Engagement
of Americans have modified their
shopping behavior in some way in
response to the recession.
of consumers report using
discounts. According to the
Promotion Marketing Association’s
Coupon Council
Source: 2014 Valpak Readership Study, Research Now®, October 2014.
95%
94%9 in 10
Adults
receiving
Valpak are
aware of it.
Nearly 9 in 10
Households
receiving
Valpak look
through the
offers.
The majority
of adults
receiving
Valpak keep
coupons
for at least
1 month.
How Consumers Feel About Valpak
5. Call Tracking
• Monitor how well your offer is
working, identify who is responding
and discover ways to improve your
close ratio and call volume.
• Daily, weekly or monthly reports
to help you understand how your
advertising is performing.
• Call recording helps you monitor
how your incoming leads are being
handled.
Call tracking gives you the ability to measure the
quantity and quality of phone responses
generated by your advertising programs.
7. Welcome To The Digital Age
Vatican City 2013 for the announcement of Pope Francis.
8. Today’s customer journey
More than 80% of
consumers
research online
before making a
purchase decision
Source: Understanding how US online
shoppers are reshaping the retail
experience, Price Waterhouse Coopers 2014
Today’s customer journey
10. Consumer Behavior Has Changed…
We know consumers make their moves in other ways, often
turning to the internet, but ultimately it’s the Blue Envelope that
gets them there.
We now have the unique ability to track
how a consumer ultimately becomes a lead
as a result of a printed Valpak piece….
11. Consumer Behavior Has Changed…Custom Landing Page
Your custom designed landing page allows us to capture those consumers who use the Valpak printed piece as
the springboard to the internet using a unique URL*. Below the surface, all traffic generated to the site is being
tracked by campaign specific google analytics tracking code.
Benefits
• Higher conversion rate
• Ability to capture consumer information with optional
form-fill feature.
• Custom designed to support a call-to-action, and/or a
unique selling proposition or promotion.
• Provides a positive user experience across all platforms.
“Online advertising that uses landing
pages typically sees a conversion rate
improvement of at least 25%.”
Source: Omniture Analytics
*Protection Code To Prevent URL Blacklisting By Google Is Implemented On All Unique URLs
12. Valpak Business Profile Page
Your Business Profile Page on
Valpak.com is exclusive to your
business and search-optimized to
make it easier for consumers to find
you on the web.
Includes:
• Color logo & company description
• Up to 3 offers
• Google Map & Directions
• Links to your website & social media
pages
• Appt./Reservation button
• Call Tracking
• Monthly reports
13. The Valpak Digital Network
Often referred to as “distribution”, Valpak syndicates
its coupon content to an extensive network of
websites, mobile sites, mobile apps, search engines
and business directories, extending your reach to
over 55 million internet users and consumers who
want the convenience of money saving offers,
anywhere at any time.
This distribution improves ROI for our advertisers –
an average of 30% of Valpak.com prints come from
distribution partners.
Provides the Valpak brand digital credibility because of our
strategic partnerships with key players & enhances your
rankings on consumer searches.
Delivers visitors to Valpak.com with the intent to purchase.
Extended Reach, Enhanced Visibility
& Better Ranking
14. Be Found.
Due to our very strong SEO campaign, Valpak.com now dominates the keyword “coupons”
along with other top related online search words on major search engines.
15. Valpak Mobile
Connects You To Consumers On The Go
Roximity now in Ford,
Lincoln, Honda & Subaru
SYNC enabled vehicles
Apple
Passbook
Microsoft
Wallet
Google
Wallet
Valpak Mobile App
16. We understand consumer behavior
Every path-to-
purchase is
different
We understand consumer behavior
19. Detailed Tracking Reports.
A state-of-the-art tool, combining the power of tracking and reporting. The single
dashboard shows consumer clicks, calls and other digital actions - revealing the true value
of your Valpak print and digital campaigns.
20. Thank you!
No matter what kind of business you own, your time should be spent
doing what YOU do best.
Let us take care of your marketing & advertising needs.
It’s what WE do best.
Notes de l'éditeur
Your ad will have a call tracking number that will forward seamlessly to your line. The caller will hear, your call may be monitored for quality customer care. The calls will be recorded which is great for training purposes. Call tracking will allow you to know see and hear every call that was generated from your campaign. You will receive a report each Sunday evening that will show all calls you received that week and also a summary report at the end of each month.
This is a cool visual of how quickly and drastically times have changed in regard to the digital age…this is an image of the announcement of the new Pope in 2005, as you can see there are only a couple of mobile devices…
This is a short 8 years later for the announcement of Pope Francis and there probably isn’t a person there without a mobile device. We show this to you as a reminder that times have changed and you definitely want to reach consumers where they are.
Today’s customer journey includes many touch points. Consumers are going online to find out more before they purchase. So while traditional media prompts them to take action, often that first action is online research. Which means if you are using offline methods of tracking your marketing, you could be drastically underestimating the true response to your offer.
Because consumer behavior has changed, consumers are less likely to make the decision to call you before doing further research on your company. Consumers will likely go to your website to gather more information and confirm that the image and message of your business or product matches what they are searching for. Your printed Valpak piece will serve as a springboard to your website.
A custom landing page is a simpler version of a website, and is similar in concept to call tracking. We put a unique URL on your print piece so it tracks consumers as they go from print to digital. It is basically a one page website that is designed to capture information and convert consumers into specific leads for your business by forcing them into taking an action by either calling the call tracking number or completing the form fill.
A custom landing page is a simpler version of a website, and is similar in concept to call tracking. We put a unique URL on your print piece so it tracks consumers as they go from print to digital. It is basically a one page website that is designed to capture information and convert consumers into specific leads for your business by forcing them into taking an action by either calling the call tracking number or completing the form fill.
A custom landing page is a simpler version of a website, and is similar in concept to call tracking. We put a unique URL on your print piece so it tracks consumers as they go from print to digital. It is basically a one page website that is designed to capture information and convert consumers into specific leads for your business by forcing them into taking an action by either calling the call tracking number or completing the form fill.
A custom landing page is a simpler version of a website, and is similar in concept to call tracking. We put a unique URL on your print piece so it tracks consumers as they go from print to digital. It is basically a one page website that is designed to capture information and convert consumers into specific leads for your business by forcing them into taking an action by either calling the call tracking number or completing the form fill.
A custom landing page is a simpler version of a website, and is similar in concept to call tracking. We put a unique URL on your print piece so it tracks consumers as they go from print to digital. It is basically a one page website that is designed to capture information and convert consumers into specific leads for your business by forcing them into taking an action by either calling the call tracking number or completing the form fill.
Our Business Profile Page is designed to maximize search engine influencers so you show up more often! Side by side with the Valpak print piece, it provides your customers the tools to find you.
Marketing message
Unique call tracking number
Address and mapping capabilities
Google Wallet integration
Photos and videos
Presence on mobile web and the Valpak App
And much more!
Our Business Profile Page is designed to maximize search engine influencers so you show up more often! Side by side with the Valpak print piece, it provides your customers the tools to find you.
Marketing message
Unique call tracking number
Address and mapping capabilities
Google Wallet integration
Photos and videos
Presence on mobile web and the Valpak App
And much more!
Our Business Profile Page is designed to maximize search engine influencers so you show up more often! Side by side with the Valpak print piece, it provides your customers the tools to find you.
Marketing message
Unique call tracking number
Address and mapping capabilities
Google Wallet integration
Photos and videos
Presence on mobile web and the Valpak App
And much more!
Our Business Profile Page is designed to maximize search engine influencers so you show up more often! Side by side with the Valpak print piece, it provides your customers the tools to find you.
Marketing message
Unique call tracking number
Address and mapping capabilities
Google Wallet integration
Photos and videos
Presence on mobile web and the Valpak App
And much more!
Our Business Profile Page is designed to maximize search engine influencers so you show up more often! Side by side with the Valpak print piece, it provides your customers the tools to find you.
Marketing message
Unique call tracking number
Address and mapping capabilities
Google Wallet integration
Photos and videos
Presence on mobile web and the Valpak App
And much more!
Valpak has over 50 partner sites, including Google, Yahoo, Savings.com, Ya Sabe, Bing…Your optimized business profile page also links and is syndicated out to our partner sites sending your business information and offers to over 55 million internet users and consumers who are looking for money saving offers on line.
This is an example of how your optimized business profile page can help to increase your visibility and ranking on a major search engine such as Google.
This is an example of how your optimized business profile page can help to increase your visibility and ranking on a major search engine such as Google.
This is an example of how your optimized business profile page can help to increase your visibility and ranking on a major search engine such as Google.
This is an example of how your optimized business profile page can help to increase your visibility and ranking on a major search engine such as Google.
Consumers who search for money saving offers on their mobile device can find you on all mobile platforms, including the Valpak mobile app which is GPS based and pulls up offers in every major market that has a Valpak presence. Consumers can easily pull up your business, easily find directions, call you, and find your offers, all of which we track for you. With the growing popularity of mobile coupons, it’s important that your staff is trained to recognize and accept them.
Consumers are becoming avid online researchers when it comes to purchase decisions. Nearly 50 years in direct marketing and couponing and proprietary research insights have kept us on the pulse of what’s working and what’s not. We know every path to purchase can be different, so we have built a tracking solution that captures online response to your print campaign.
With your marketing dashboard, you see what we see. This dashboard identifies successes and opportunities, as well as being a tool to identify when you might want to change or enhance your campaign with different offers or creative. There are no secrets or mysteries when it comes to your Valpak campaign.