The document summarizes a Twitter training session that covers: - An overview of social media and how it affects search engine results - Examples of popular social media sites like Twitter, Facebook, and LinkedIn - How social media has impacted business-consumer relationships - A definition of Twitter and facts about its usage - The basics of using Twitter including tweets, retweets, hashtags, followers/following - How Twitter can help businesses connect with customers, promote their brand, and monitor competitors - A demonstration of Twitter profiles and features - Best practices for being successful and promoting content on Twitter

1. Twitter Training 2014
April 15th, 2014
10:00 – 11:00 a.m. EDT

2. Twitter Training 2014
Today’s Agenda:
 What is Social Media? And how does it affect
search results in Google?
 What is Twitter, who is using Twitter and why it
matters?
 Twitter lingo overview.
 How to be successful with Twitter.
 Robbins SSOTY promotion on Twitter
 Q&A

3. Twitter Training 2014
Social Media is an interactive communication
platform that facilitates CONVERSATION
among users.
What is Social Media?

4. Twitter Training 2014
Examples of Robbins Social Media sites:
Facebook: Most popular SM site with more than 1 billion active users
Twitter: 560 million users with 5,700 tweets every second
LinkedIn: 240 million users with more than 79% over age 35
YouTube: 1 billion users with 40% of views on a mobile device
Instagram: 150 million users with 20 billion photos shared to date
Google +: 400 million active users with 925,000 new users per day

5. Twitter Training 2014
How has Social Media impacted the business to
consumer relationship?
 Allows businesses to talk DIRECTLY to (and with)
customers
 Increases exposure for businesses- levels the playing
field for brands
 Addresses issues, questions, concerns immediately
 Adds a personal touch
 Shifted the way we communicate
 Allows business to reach global customers

6. Twitter Training 2014
Examples:

7. Twitter Training 2014
Examples:

8. Twitter Training 2014
Examples:

9. Twitter Training 2014

10. Twitter Training 2014
How does Social Media affect search results?
Google algorithm update 9/2013
= aka Hummingbird

11. Twitter Training 2014
Algorithm
al·go·rithm [al-guh-rith-uhm]
noun
a set of rules for solving a problem in a finite
number of steps, as for finding the greatest
common divisor.

12. Twitter Training 2014
Evaluate
& Improve
Publish, Socialize,
Share
Optimized Content
(blogs, press releases, case
studies, events, “how to” guides)
Technical Website Features; Optimized for
Mobile, Tablet, Load Time
Keyword Research Competitive Research
What does this mean
for your website?
5%
10%
45%
15%
25%

13. Twitter Training 2014

14. Twitter Training 2014

15. Twitter Training 2014
What is Twitter all about?
Twitter is a social site for friends,
family, and businesses to communicate and
stay connected through the exchange of quick,
frequent messages. People write short updates,
called "Tweets" of 140 characters or less.
These messages are posted to your profile, sent to
your followers, and are searchable on Twitter.

16. Twitter Training 2014
Things to consider:

17. Twitter Training 2014
Twitter facts.
 400 million: tweets per day
 67 percent: people who own a smartphone in the U.S.
 57 percent: Super Bowl advertisers with hashtags in
their commercials
 50 percent: Americans who see, read or hear about a
tweet every day
 85 percent: the tweets more likely to be retweeted
when a link is included

18. Twitter Training 2014
5 reasons you should be using Twitter & how it can
help your Business.
1. Connect with customers
2. Market & promote your Brand
3. Provides industry insight
4. Keep an eye on competitors
5. Twitter is viral

19. Twitter Training 2014
 Tweets & Re-Tweets (RT)
 Following/ Followers
 Hashtags (#)
 Trending/ Trends
 The @ sign
 Mentions
The Twitter lingo overview.

20. Twitter Training 2014
The Twitter Demo

21. Twitter Training 2014
Example of a Twitter homepage Tweets or Retweets from your
followers

22. Twitter Training 2014
Example of a Twitter profile.
My tweets & retweets
Our Profile
• Company name
• Twitter handle
name @
• Quick
description
• Common
hashtags
• Location &
website

23. Twitter Training 2014
What is the @ Sign?
 @ sign = your username (or your Twitter Handle)
 Robbins = @RobbinsSurfaces
 When you tweet with the @ sign, it tags a twitter account
to that tweet
 Doing this notifies the user that you have mentioned them

24. Twitter Training 2014
Following vs. Followers
Can click to follow
Contains twitter
handle
 = “official”

25. Twitter Training 2014
Hashtag = Keyword
#RobbinsBasketballFloors

26. Twitter Training 2014

27. Twitter Training 2014
Basic How To’s of Twitter
 How to: Tweet
 Find the compose button (top right corner of home page)
 Type message of 140 characters or less (includes usernames and
hashtags)
 How to: Retweet
 Look for this symbol and click to Retweet (below original tweet)


28. Twitter Training 2014
How to be successful with Twitter.

29. Twitter Training 2014
How to use Twitter in the SSOTY contest.
1. An announcement will be “Tweeted” when voting
opens.
2. To vote for a facility, click on the link in the tweet.
3. You will then be taken to a page that looks like this…

30. Twitter Training 2014

31. Twitter Training 2014
How do I Spread the word?
1. RETWEET, RETWEET, & RETWEET!

32. Twitter Training 2014
Q&A
Thank You