insight into the UK leading construction industry publication

1. Building
MediaPack2017

2. 2
BUILDING
MEDIAPACK2017
contents
3WhatisBuilding?
4WhyBuildingworks
Key contacts
5Ourcommunityreach
Our Audience Measure
Our high profile contributors
6Buildingfeatures
schedule2017
7Brandingandadvertising
opportunities:Digitaland
print
12Bespokemediasolutions
Webinars
Case studies
Sponsored features
Round tables
240 Debate
8Advertisingrates
Rates&specifications
14Recruitment
11CPDModules:Branding
throughthought
leadership
15Liveevents
Building Awards
Building Live & BIM Show 2017
© Building Magazine 2017

3. 3
BUILDING
MEDIAPACK2017
Building: At the heart of the
construction community since 1843
For more than 170 years, Building has been an
information pioneer for the construction industry,
bringing unrivalled intelligence to the market through
journalistic coverage, news, analysis and data.
And as the world continues to change, our approach
to the construction community is changing too. We
recognise that the ongoing support of an engaged
community is integral to the future of B2B media,
meaning that we’re focused on delivering an audience
inspired approach to knowledge generation and
intelligence provision.
Through the Building family of products and services,
our community reach now extends across digital,
print and live platforms, and as a result we’re more
than just a media provider; we’re an influential hub for
world-class thought leadership and innovation.
What is Building?
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4. 4
BUILDING
MEDIAPACK2017
Building has been at the forefront of UK construction
journalism since it was founded as The Builder in 1843 by
Joseph Aloysius Hansom, architect of Birmingham Town
Hall and designer of the Hansom safety cab.
More than 170 years later, Building continues to lead the
market through the quality and depth of our content and
provides the construction community with trusted news,
analysis, data and tools.
Our writers and columnists include some of the biggest
names in the construction industry, we lead the way in live events through our
Building Live and Building Awards brands, and we support and share the best practice
knowledge of our community through our online forums, comments, CPD modules and
our Good Employer Guide.
We know that in a converging media landscape, a new breed of construction industry
decision maker can find your product or service, learn about it, evaluate it, and see what
others think about it – all before they come and speak to you.
Here at Building we’re addressing this head-on by continually improving and developing
our advertising and branding offering; bringing you fresh opportunities to embed
your brand and its solutions early into the information-gathering and decision-making
process. Our weekly audience is made up of influential budget-holders, key decision-
makers and thought-leaders covering the whole specification chain.
Innovation has always been at the heart of what we do and now we’re pioneering
what B2B media means in a digital age. We’re using cutting edge technology and
multiplatform formats to deliver our content across all the mediums the construction
community now demands.
Today Building continues to be the UK’s best-read, most-established media brand in the
construction industry and while our audience is multiplatform, we don’t think in format
silos. By engaging our community, we can help you reach the people you’re targeting,
wherever and whoever they are.
Tom Broughton, Group Brand Director, UBM Live Built Environment
Use ourmultiplatform reach to put
you at the forefront of the Building
community across:
Digital
Desktop, mobile and tablet app
Print
Socialmedia
Email
Liveanddigitalevents
Ourreach
24,000+
People read the print/digital edition
of Building every week
60,000+
Follow us on social networks
210,000+
Monthly unique website browsers
2,300+
Daily registered active users (paid &
non-paid)
Oursocial media channels
building.co.uk/twitter
building.co.uk/linkedin
building.co.uk/facebook
Key contacts
Tom Broughton
Group Brand Director,
UBM Live Built Environment
tom.broughton@ubm.com
Sarah Richardson
Editor, Building
sarah.richardson@ubm.com
+44 (0) 20 7560 4152
Thomas Lane
GroupTechnical Editor, Building
thomas.lane@ubm.com
+44 (0) 20 7560 4176
Display advertising
Andrew Bracey
Account Manager
andrew.bracey@ubm.com
+44(0) 20 7560 4127
+44 (0) 7920 234478
Ashley Powell
Business Development Manager
ashley.powell@ubm.com
+44 (0) 207 560 4424
+44 (0) 778 095 4390
JamieJones
Business Development Manager
Jamie.jones@ubm.com
+44 (0) 151 353 3538
+44 (0) 7500 782 866
Recruitment advertising
RyanWilliams
Account Executive
RyanP.Williams@ubm.com
+44 (0) 151 353 3575
RichardJones
Account Executive
Richard.jones@ubm.com
+44 (0) 151 353 3604
To see a list of the full Building
team please click here orvisit:
www.building.co.uk/contact-building
*Data sourced from Adobe
SiteCatalyst, Abacus, Dovetail or
PricewaterhouseCoopers LLP UK
unless stated otherwise
Why Building works
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5. 5
BUILDING
MEDIAPACK2017
Our community reach
We’reusingourwealthofhighquality
andoriginalcontenttoattractqualified
constructiondecisionmakerstothe
Buildingcommunity,enablingusto
placeyourbrandandproductsinfront
oftherightpeopleforyourbusiness.
Andwe’re happy to share our
community reach numberswithyou.
Our audience measure
OurAudience Measure (AM),
independently assured by
PricewaterhouseCoopers, is our best
estimate of the number of people
who actively engage with Building’s
content through ourweekly print
magazines, or by accessing building.
co.uk.
We now provide a breakdown of our
daily online audience so you can see
at a glance who is engaged with
our online content and hence your
messages on a daily basis.
High profile contributors
Building.co.uk has more than 100
regular contributors from the
industry, including senior directors
from across the contracting,
consultancy, architectural and
sustainability fields, helping us to
maintain our commitment to original
and quality content from qualified
construction experts and thought
leaders.These include:
Mike Putnam, president and CEO
of Skanska UK and chair of the
government’s Green Construction
Board
JamesWates, chairman of Wates,
the CITB and UKCG
Richard Saxon, the UK’s BIM
Ambassador for Growth
Ben Derbyshire, managing partner,
HTA Design
PeterJacobs, managing director
of Morgan Sindall in London and
president of the CIOB
Mark Clare, group CEO, Barratt
Developments
Caroline Buckingham, board
director, HLM architects
LanceTaylor, chief executive, Rider
Levett Bucknall UK
As well as senior directors from firms
including Aecom, AHMM, Arup,
Atkins, Bam Construct, Balfour
Beatty, Crest Nicholson, EC Harris,
Faithful & Gould, Mace, Wates and
WSP.
A full list of our contributors can be
found here:
www.building.co.uk/a-z-contributors
Key Facts
Monthly unique browsers
210,349
Daily registered users
(paid and non-paid)
2,325
Average number of readers per paid
edition of Building
25,579
Please view ourAM certificate here.
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6. 6
BUILDING
MEDIAPACK2017
Building features schedule 2017 l Building features l Specifier section
January
6 Roofing | Economic and Construction Market
Review (ECMR)
13 No feature
20 Cladding curtain walling
27 ECMR | Business barometer update| Careers
February
3 No feature
10 Education
17 Consultant salary survey
24 Offsite construction | ECMR | Business
barometer update
March
3 No feature
10 Refurbishment
17 No feature
24 Flooring | ECMR | Business barometer update
31 No feature
April
7 Residential
14 No feature
21 Water
28 Careers | ECMR | Business barometer update
May
5 Walls, Ceiling Partitions
12 No feature
19 BIM | BIM and digital construction special issue
26 ECMR | Business barometer update
June
2 International salary survey
9 Cladding curtain walling
16 No feature
23 Commercial/offices | Business barometer update
30 Careers | ECMR
July
7 Roofing
14 No feature
21 Offsite construction | Top 150 contractors and
housebuilders
28 ECMR | Business barometer update
August
4 No feature
11 Residential
18 No issue
25 ECMR | Business barometer update
September
1 No feature
8 Back to school: Education special issue
15 Doors Windows
22 Top 150 UK consultants | Business barometer
update
29 Careers | ECMR
October
6 Healthcare
13 No feature
20 Sustainability | Housebuilders salary survey
27 ECMR | Business barometer update
November
3 No feature
10 Roofing | Annual BIM survey
17 Building Awards souvenir issue | Contractors
salary survey
24 ME | Top specialist contractors | ECMR |
Business barometer update
December
1 No feature
8 Residential
15 Review of the year | ECMR | Business
barometer update
22 No issue
29 No issue
For advertising Andrew Bracey T: 020 7560 4127 E: andrew.bracey@ubm.com
Issue Topic Issue Topic Issue Topic
For editorial building@ubm.com
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7. 7
BUILDING
MEDIAPACK2017
Branding and advertising opportunities: Digital print
Branding
and advertising
opportunities
Building offers unrivalled
multiplatform branding and
advertising opportunities to
highlight your brand and products
alongside editorial from the
leading authority in construction.
Building has digital opportunities
across desktop, mobile and tablet
channels including:
• e-Newsletter sponsorship
• Wallpapers / Site takeovers
• Community channels
• Video
• Offer downloads
• Mobile banners
• Tablet app sponsorship
• Interstitial page ads
• Social media amplification
• Targeted email campaigns
• Targeted paid search
Digital – aworld of possibilities
Key facts
210,349
Monthly unique browsers
2,325
Daily registered active users
(paid and non-paid)
69,821
Weekly unique browsers
Print – opportunities to
harness a powerful medium
Key facts
22,754
Weekly print audience
10,858
Weekly print circulation
2.1
Readers per copy
We have a range of print
opportunities available for
the weekly Building magazine
edition including:
• Display, cover wraps, inserts,
bellybands
• Custom and bespoke publishing
• Sector features.
The Building Good Employer
Guide
Building’s Good Employer Guide
celebrates the achievements of
the best employers across the
industry.
Selected by a panel of industry
experts based on survey results of
over 200 businesses, the results
will be
published in a stand-alone
supplement distributed to
Building’s entire circulation and
distributed at Building
Live in November.
The guide provides you with a
great opportunity to promote your
services to the businesses that
take
employment very seriously and
ensure they get the very best out
of their staff.
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8. 8
BUILDING
MEDIAPACK2017
Advertising rates
Position Cost per 000 Monthly homepage Size (pixels) Accepted file formats
impressions tenancy
(CPM) 20% share
Leadership £50 NA 728x50 GIF, animated GIF, JPEG, SWF
Top MPU £65 £2,340 300x250 GIF, animated GIF, JPEG, SWF
Bottom MPU (normal size) £60 £2,160 300x250 GIF, animated GIF, JPEG, SWF
Bottom MPU (jumbo size) £85 £3,060 300x600 GIF, animated GIF, JPEG, SWF
Bottom banner £45 £1,620 728x90 GIF, animated GIF, JPEG, SWF
Site take overs
Home page tenancy £3,450 per 2 weeks
Run of site £115-CPM
Newsletters
Recipients have chosen to receive newsletters and so
trust the information contained within them providing
a strong platform for exposure. Weekly sponsorship
from £2,000
Advertorial
£3,000
3rd party emails
£233/000 targeted
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9. 9
BUILDING
MEDIAPACK2017
Rates specifications
Buildingmagazineisprintedonbrilliantwhite65gsmNovapresssilkpaperandsaddlestitched.
Trim Bleed Typearea
Pageinsertions Fullpage Doublepagespread Halfpage Quarterpage
1 £3,117 £6,234 £2,177 £1,678
3 £2,961 £5,923 £2,068 £1,594
6 £2,805 £5,610 £1,923 £1,511
12 £2,650 £5,299 £1,851 £1,426
solus 1/2pagedoublepagespread £4,170
1/4pagedoublepagespread £2,831
1/2pageundermatter£2,831
Looseinserts
Priceper1,000
Weight Rate
Upto5gms £80
6-10gms £105
11-15gms £122
16-20gms £146
21-25gms £160
26-30gms £183
31-35gms £200
36-40gms £219
41-50gms £242
51-60gms £279
+£300forregionalinsertsupto10,000
+£90forregionalinsertsover10,000
Bound-ininsertcostsonapplication
Pleasenoteaminimumordervalueof£1,500applies
Otheroptionsavailable:
Suchasgatefoldfrontcover,belly-band,tip-on
–detailsonapplication
CoversandPremiumpositions:£482
Pleasenotethecancellationchargesasbelowfullcancellation
termscanbefoundonouradvertisingbookingforms
Timeperiodpriortofirstinsertion CancellationCharge
13weeks 50%ofratecardperinsertion
13-8weeks 75%ofratecardperinsertion
8weeks 100%ofratecardperinsertion
Artwork specifications
Display advertising rates
Additional rates
FullpageDoublepagespread
Halfpage
Vertical
Quarter
page
vertical
HalfpageDPS
Halfpage
horizontal Quarterpage
horizontal
285mmx225mm
Bleed: 291x456*
Trim: 285x450
TypeArea: 245x408
Bleed: 291x231
Trim: 285x225
TypeArea: 245x192
Bleed: 149x456*
Trim: 146x225
TypeArea: 120x408
TypeArea: 245x94
*Addafurther6mmgutterallowance
TypeArea: 120x192 TypeArea: 120x94 TypeArea: 57x192
291mmx231mm 245mmx192mm
Files
Digitalcopyonly.High-resolutionAcrobatv1.3PDF
FilesofPDFX-1a:2001formatcreatedtoPPA
Pass4Pressspecification.
(Note:Ensureatransparencyflattenerisapplied
tothePDFpresetwhencreatingPDFswithAdobe
InDesign)
Pleasereferto
www.pass4press.com
forfurtherinformation.
UBMcannotbeheldresponsibleforanyerrors
occurringifthePDFisnotsuppliedtothese
specifications.
ProductionNotes
Thepublishercannotacceptstop-orders,
cancellationortransfersunlesstheyarereceived
inwritingwithinthepublisher’sstatedfinalcopy
dates.
AllcopyshouldarrivenolaterthanTuesday,ten
dayspriortopublication.
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10. 10
BUILDING
MEDIAPACK2017
Branding and advertising opportunities: Digital advertorial on building.co.uk
The Package
• Promoted on the home page for
1 week
• Average of 10,000 unique
visitors a week on home page
• Hosted indefinitely on the site
• Promoted on our daily
newsletters for 1 week
• 20,000 recipients per
newsletter
• Photo gallery up to 10 images
Additional media can be included
e.g. Video, Twitter feed, embedded
audio
Guidelines
• Maximum 600 words
• Minimum of 4 images and a lead
image
• High res logo
• Click through URL
• Copy deadline 1 week prior to
live date starting on a Monday
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11. 11
BUILDING
MEDIAPACK2017
CPD Modules: Branding through thought leadership
CPD modules are a unique and targeted way to
convey your message to the construction industry
with a measurable return on investment. And Building
is the market leader when it comes to delivering
certified CPD in print and online.
Hugely popular with Building readers, who take
the modules in their thousands every year, CPD
sponsorship across print and digital platforms
enables your business to position itself as a thought
leader in a specific field and ensures that your brand
is the one that the construction industry thinks of
when they’re working on their next project.
We can also now take the leads generated from
your CPD module and cross reference them with our
Barbour ABI data to match respondents with live
projects that are current in the UK market.
See our return on objectives, investment information
and editorial guidelines for more details on
sponsoring a CPD module in Building.
Key facts
800+
Leads generated on average
per module
Independently accredited by
Certification Service Construction CPD
“We’ve committed to a number of CPD modules with
Building on behalf of CIB clients and continue to be
impressed by both the quality and quantity of those
completing them. As a standalone piece of marketing
activity, the CPD modules provide an excellent return
on investment for clients.”
Nick Gill, Client Services Account Director, CIB
Communications
“We have used CPD modules in Building for the past
two years and have found them to be extremely
useful in generating leads of high duality but also an
excellent way to convey a technical message to the
right audience.”
Charline Adams, Marketing Manager, Kalzip
“We are regular users of UBM’s CPD services,
running at least once a year in publications like
Building. The most recent notched up a record (for
us) 800 plus responses. This may have been due in
part to the overwhelming interest we have had in our
eco-friendly CoolZone system. CPDs are one of the
best performers as far as return on investment is
concerned and give us a valuable source of data.”
Michelle Nicholl, Marketing, Omega Sales
Support Manager UK, ROI ESA, Armstrong
Ceilings
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12. 12
BUILDING
MEDIAPACK2017
Bespoke media solutions
We also offer bespoke marketing solutions across
our print, digital and live channels. Our custom
campaigns incorporate a combination of many of
the core products and services that exist within the
Building ecosystem, including but not limited to:
Webinars
Webinars are a rapidly growing online seminar format
that bring together a panel of experts to discuss a
hot topic or technical subject. Audio webinars provide
genuine and memorable user engagement and
unrivalled measurability. The audience can listen and
interact with the panel in real time via their computer
and from the comfort of their own desk. This saves
time and money by eliminating the need to travel.
A Building webinar series combines several online
seminars over a period of time alongside helpful
supporting material for download - such as white
papers, reports and presentations. The webinars and
supporting content are housed in a Building online
resource centre for easy access and is accessible for
six months after the final live broadcast.
Why do it?
An audio webinar series is a powerful way for brands
to:
• Draw industry attention to a key theme
• Build community around a subject area
• Generate leads
• Interact with potential customers
• Demonstrate thought-leadership
• Align the brand to a specific subject
• Raise brand awareness
• Opportunity to have webinars CPD accredited
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13. 13
Round tables
Building’s round tables are invite-
only events where industry opinion
leaders gather to discuss and
debate a key issue.
The discussion is typically
chaired by a Building journalist
with coverage also appearing in
Building magazine and on
building.co.uk.
Why do it?
Round tables provide an excellent
opportunity for a brand to:
• Own a key industry topic
• Demonstrate thought-
leadership
• Network with peers
• Improve brand awareness
Please contact our sales team for
more information on how Round
Tables work in practice
240 Debate
Use our 19th floor meeting space
to host your own event. Previous
event types have included:
• Seminars
• Networking/drinks receptions
• Debates
• Can cater for up to 100
attendees
Price on application
BUILDING
MEDIAPACK2017
Bespoke media solutions
Case studies
Case studies are an excellent
opportunity to profile and
showcase your projects to the
construction community. Available
in both digital and print, case
studies are a distinctive way to
ensure your products are reaching
your potential clients in the
specification marketplace.
By featuring your work in a
sponsored case study you’re able
to convey your marketing message
in a practical and understandable
way to the specifier community.
Finished case studies, which
must include text and images,
are supplied by you directly to
Building. Published case studies
will be labelled as a “Sponsored
Case Study”.
Sponsored features
Sponsored features enable you
to work directly with our editorial
team to create a feature which
we will design, develop and
publish on your behalf. We work
closely with you to gain a detailed
understanding of what you’re
trying to achieve from concept to
completion.
By collaborating with our award
winning team we can help you
craft an article which will align
your message more closely with
Building’s editorial content.
Published content will be labelled
as a “Sponsored Feature”. See
examples of sponsored features
which have already been published
in Building here.
CASE STUDY: ASITE WEBINAR SERIES
COLLABORATIVE
BIM SERIES
In Association
With Asite
CASE STUDY: ASITE WEBINAR SERIES
COLLABORATIVE
BIM SERIES
In Association
With Asite
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14. 14
BUILDING
MEDIAPACK2017
Recruitment
Recruitment advertising
If you’re searching for your ideal
candidate, Building recruitment
covers every base to help you
achieve your hiring goals.
We offer a range of methods to
make sure your posting reaches
the right people online and in print.
Building4jobs.com is the dedicated
recruitment website for the built
environment, offering users the
opportunity to view jobs from all
areas of the industry, meaning
you’ll have your pick from a wide
range of suitable candidates if you
advertise your vacancy with us.
Our print edition is read by
professionals covering all sectors
of the industry at every level of
seniority.
So whether you’re trying to recruit
a new graduate or a managing
director, we can put you in touch
with the right candidate.
Branded job
Your job will receive its own
dedicated page featuring your
branding and full job details, a job
description or application form
can also be also included. The
‘apply now’ facility allows users
to apply via email or link back to
the advertisers’ career section.
A click through is required to
obtain contact details, meaning all
responses are measured.
£600
TopJob
This included everything in the
branded listing, a corporate
profile page, listing in the recruiter
directory and we feature the role
on our homepage.
£800*
Key facts
Visits to building4jobs per month:
14,313(Jan 2017)
Registered users:
37,925
weekly reach of Building
25,579
Average number of readers per
print edition of Building
22,754
Featured job
Have your vacancy seen by as
many people as possible by
making it a featured job on the
building4jobs homepage, providing
both branding and response.
£800
Top Category
This included everything in the
branded listing, a corporate
profile page, listing in the recruiter
directory and we feature the role
as a top job in the relevant job
category’s for the duration your
advert is live.
£800*
If you want your vacancy to
be seen by specific types of
professional or have a job that
might be difficult to fill or need
a quick response, we have
bespoke packages to suit your
requirements. And we can offer
a full social media campaign to
help increase your reach by using
Building’s network of more than
60,000 followers and fans across
LinkedIn, Twitter and Facebook.
“Building4jobs offers us a high
calibre of candidates and, by using
a website which is so tailored to
the industry, we can secure the
best candidate for the role”
Andrea Eniks, RLB
For more information and to
discuss rates please contact
RyanP.Williams@ubm.com
or call +44 (0)151 353 3575
Richard.jones@ubm.com
or call +44 (0) 151 353 3604
Client testimonials
“Our ad campaign in Building
proved to be very effective. We
also used the web based version
which proved to have global reach.
We would definitely use Building
again for recruitment.”
Gavan Mackenzie
Managing Director, sineQN
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15. 15
BUILDING
MEDIAPACK2017
Live events
Live events
Our leading exhibitions and live
events ensure professionals within
the construction, architecture,
property and interiors sectors
are informed and inspired, and
able to source the latest products
and services. Our live events also
ensure they benefit from gaining
information on cutting-edge
issues from unrivalled educational
programmes.
BuildingAwards
Grosvenor House Hotel, London,
November 2017
Established by Building magazine,
the Building Awards is firmly
recognised as the most prestigious
networking event in the built
environment calendar.
The event continues to attract more
than 1,200 senior-level directors,
chief executives and partners
from the delivery, consultancy
and procurement fields, who
attend to celebrate and recognise
the industry’s most innovative
performers in the current challenging
and competitive market.
Sponsorship benefits
Sponsors will have an unrivalled
opportunity to promote themselves
in the run up to the Awards and to
highlight their involvement on the
night.These benefits are spread
across PR, online activity, direct
marketing and networking, providing
a solid platform for account
management and new business
opportunities. By becoming a
sponsor for the Building Awards you
will benefit from:
Pre-event publicity
• Building Awards promotional
advertising in Building from
April to Novemberwith sponsor
logos prominent
• Sponsor branding on the event
website
• Your company logo will appear on
all e-shots
• Tickets will be branded with your
logo
• Use of the Building Awards logo on
your own company marketing
At the event
• Guest tables positioned in a prime
location in the Great Room
• Your company logo will appear on
the screens throughout the
evening
Post event
• Building will feature extensive
coverage of the event and the
Awards winners
• Your company name will be
featured within the editorial
coverage where applicable
• A full-page colour advertisement
in the Awards feature section of
the magazine
• Your logo on the post event video
shown on building.co.uk
Shortlist party
Each year we host a shortlist party
in the run up to the Building Awards.
Here we will announce the shortlist
and gather together our sponsors,
finalists and otherVIPs.This offers
you another fantastic opportunity to
network with those in your category
and others before the main event.
Press releases
Sponsors will be credited in
the press releases sent out to
various external publications
and newspapers throughout the
campaign.
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16. 16
BUILDING
MEDIAPACK2017
Live events
Building Live
BIM Show 2017
• Meet the most senior decision
makers and specifiers in the
construction industry
• Network with leading purchasers
and influencers from across the
supply chain
• Align your company with
thought leaders, the future of
construction and BIM
Live
This one day conference helps
key figures in the construction
industry learn how to win and
deliver future projects.
Essential and unique client
insights on how to win work and
deliver future projects.
“The quality of speakers at
Building Live was fantastic.
They hit all of the big issues for
the built environment, and the
debate and engagement on the
day was exactly what you look
for in an event.” D’yon Peoples,
Communications Manager, Atkins
BIM Show
BIM Show features best practice,
practical learnings and solutions
to demonstrate the real value BIM
is bringing to clients.
There will be up to 600 delegates
between the two strands – an
extremely high-level delegate
audience of main contractors,
sub contractors, specialist
contractors, consultants,
architects, engineers and BIM
specialists.
Sponsorship opportunities:
• Headline sponsorship
• Gold
• Silver
• Exhibitor
• Drinks reception
Contact Sam Coleman for more
information
sam.coleman@ubm.com
T: 44(0) 207 921 8250
An event in partnership with
BD Barbour ABI
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