Google has recently announced the testing of Google Authorship has come to an end. What this means is Google will stop tracking data from content looking for rel=author code and will stop showing authorship results in search. The ultimate goal for Google is to understand the importance of author authority in search results.

1. Author Rank Continues to
Improve Search Results

2. Google has recently announced the testing of
Google Authorship has come to an end. What
this means is Google will stop tracking data from
content looking for rel=author code and will stop
showing authorship results in search. The
ultimate goal for Google is to understand the
importance of author authority in search results.

3. Unfortunately, Google Authorship did not produce
the type of results they were hoping for. There
were several reasons Google decided to end the
authorship program, including low value to search
users, and in some cases even distracted the
search users. Google also found there was low
adoption rates by webmasters and authors.
Dropping Google Authorship won’t impact other
efforts for authors to be rewarded. Google will
still take into account the importance of Author
Rank.

4. Author Rank is a concept from Google that if they
know who authored a story, it could be given a
ranking boost if the author is someone who is
deemed trustworthy. While Author Rank isn’t an
official Google term, it is a term the SEO
community continues to monitor and take value in.
One of the ways to help determine who the author
is by having visibly bylines on the content that you
are producing especially for in-depth articles.
Visible bylines existed before Google Authorship
existed and will not be going away.

5. Authors who produce content regularly are more
likely to be deemed trustworthy by Google. How
they get those readers relies on creating unique,
relevant and quality content with the use of
optimal keywords in the content and relevant
Meta data. Information that is tied to verified
online profiles should also expect be ranked
higher than content from authors who don’t have
verified accounts.

6. Regardless, creating great and relevant content
will always be the best way to improve rankings
over time. With proper link building to reputable
links and articles will also help build momentum
towards increasing search rankings. These links
to articles and blog posts are not only important
to search engines, it also helps build connections
and trust between authors and readers.

7. In the implementation of Author Rank, it can be
said that the method of increasing visibility
provides more than search returns could on their
own. While Author Rank is most likely one of the
many SEO ranking factors by Google, it is
something to keep in mind when determining how
you will develop content strategies for your
websites and clients.

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