Some interesting information around Point of Care Media and how better adherence can lead to better outcomes through education and awareness brought to you by My Health Time Point of Care Media.

2. ‘MyHealthTime’ – Screen Network

3. Patient Non-Adherence in 2015
• The World Health Organisation (WHO) reports that when long-term
medication is prescribed, approximately 50% of patients fail to adhere to the
prescribed regimen.
• Medication non-adherence is costing EU governments an estimated €125
billion and contributing to the premature deaths of nearly 200,000
Europeans annually.
• Amongst the non-adherent patients, the most common barriers to
adherence were the perception that the medication/treatment does not make
a difference (44%) or the perception that their treatment will not prevent
further deterioration of their condition (39%).
• Both these barriers can be addressed by appropriate patient education.
*Figures verified by the collaborative (Pfizer, Irish Patients Association, & Irish Pharmacy Union) ‘Non-Adherence in Ireland Report 2015’

4. Education Leads to Greater Adherence
• The three factors ranked most important in ensuring people take their
medication as prescribed:
 Talking regularly to the doctor (74%)
 Having a good understanding of the illness (42%)
 Having a good understanding of the medication (40%)
• Patient education has previously been shown to improve adherence.
• Patients who had a better understanding of their illness and associated
treatment, demonstrated higher adherence rates than their counterparts.
*Figures verified by the collaborative (Pfizer, Irish Patients Association, & Irish Pharmacy Union) ‘Non-Adherence in Ireland Report 2015’’

5. Point-Of-Care Media
Point-Of-Care advertising has been proven to be the most effective communication
tool in terms of education, driving consumer actions, and creating awareness.
So what makes Point-Of-Care media such a lucrative opportunity for your brand?
These are the facts:
• 52% of consumers take an action after viewing an advertisement at the
Point-Of-Care, versus a 16% conversion rate for TV and print advertising
(Harris Interactive Report, 2008).
• 55% of consumers who view educational content at a doctor’s surgery find
it to be both credible and useful (Kantar Media, 2014).
• IMS research shows that Point-of-Care Marketing campaigns produce an
average ROI on spend of 5:1.

6. Why MyHealthTime Point-Of-Care Media?
• Reach of 50,000 patients per two week cycle
• A targeted audience in healthcare consumers
• Proximity to Pharmacy Point-Of-Sale (1 Step Away)
• Engages audience within a captive environment (GP’s Surgery)
• Audience Analytics (CVT Software)
• Competitive rates when compared with traditional TV, Outdoor, and
Print Media
• Proof of Play Guaranteed