The document summarizes information about Domaine Labranche, a Quebec-based producer of maple wines, ciders, and other products. It discusses the company's history and family ownership. It also provides details on their product lines, medals won, domestic and international markets, production capacity, packaging, marketing strategy, and pricing. Statistics are presented on key target demographics like millennials and women.

2. Who We Are
2
The history of Domaine Labranche all started with the Desgroseillier’s family
which has been fueled by its daily passion for more than 35 years.
The family’s success in entrepreneurship is represented by a profit of 10
million dollars with 5 million due to business in USA. Additionally, the family
has also created a new brand of unique products that highlight the
uniqueness of Quebec’s land. This is how Labranche’s Maple wines and
ciders appeared on the market in 2013.
Recently, we have been TTB approved and already have an importer.
Therefore, we are currently looking for distribution partners in different states.

3. Our Speciality
Fermentation of maple sap.
3
Maple wines

4. Our Speciality
Concentration of the apple
must either by natural freeze
or heat.
4
Fine Ciders

5. 2015 Medals
5
Maple Wine 2013
Ice Cider 2012
Sparkling Maple Wine 2014
Fire Cider 2013
Cidre de feu 2014

6. 2015 Medals
6
Sweet Maple Wine 2013
Sweet Maple Wine 2014
Fire Cider 2013
Sparkling Maple Wine 2013

7. Around the World
-Christmas markets in France
-Already distributed in China
- Food EX in Japan
7

8. Canada Market
- Up to 200 shops only in Quebec.
- 25, 000 bottles sold in 2015 in those shops.
- 450% growth rate in 2015.
- 45, 000 bottles sold in 2015.
- 90, 000 bottles anticipated for 2016.
8

9. USA Market
We participated in:
- Fancy Food Show in New York
- Wswa in Florida
- Ecrm in San Diego
9
FDA - TTB approved since February 2016
Partners
Importer: MHW
Market research: Altios
Matthieu Charriaud

10. Main Target
Sparkling maple wine and maple wine:
Women :
21-45 years old, metropolitain, culturally sophisticated
Millennials and foodies :
Interested in new products, looking for the ultimate experience
Sweet maple wine, Ice cider and fire cider:
Gift market
Sweetness lovers
10

11. Stats
11
[…] it is estimated that there are 79 million Millennials in the United States.
Representing 25% of the population, Millennials exceed their Baby Boomer parents by
about 3 million.
A New Perspective on Millennials
We believe to win with Millennials brands must strive to create an experience, make it
frictionless, offer customization, build loyalty and demonstrate value.
A New Perspective on Millennials
Women make 65 percent to 70 percent of the alcohol-purchasing decisions for at-home
consumption.
Chicago Tribune
The category is also on top in the US with 18 million Americans now said to drink
sparkling wine at least once a week, according to a report by Wine Intelligence.
Grape grower and wine maker

12. Your Opportunities
12
-You can take advantage of low freight fees.
-You can benefit from high markup on products.
-You can profit from a very good exchange rate.
-You can diversify your portfolio with an innovative product.
-We are FDA and TTB approved and have a lot of experience in exportation.
-You can embrace the growth in popularity of maple syrup all around the
world.
-You can work with a dynamic company in expansion.

13. Price
13
UPC
Bottles /
box
Boxes
/ Pallet
ML
1 Bottle
retail
price
US $
1 Bottle
FOB NYC
US $
From 50
boxes
(- 15 % )
From 1
Pallet
( 100
boxes)
(- 25 % )
From 3
Pallets
( 300
boxes)
( - 30 % )
From 7
Pallets
( 700
boxes)
( - 35 % )
1 container
( 1000
boxes )
(- 40 % )
SWEET
MAPLE WINE
841352011043 12 100 375 23,99 $ 15,00 $ 12,75 $ 11,25 $ 10,50 $ 9,75 $ 9,00 $
MAPLE WINE 841352012057 12 100 500 19,99 $ 11,00 $ 9,35 $ 8,25 $ 7,70 $ 7,15 $ 6,60 $
SPARKLING
MAPLE WINE
841352013047 12 100 500 19,99 $ 11,00 $ 9,35 $ 8,25 $ 7,70 $ 7,15 $ 6,60 $
FIRE CIDER 841352024043 12 100 375 23,99 $ 15,00 $ 12,75 $ 11,25 $ 10,50 $ 9,75 $ 9,00 $
ICE CIDER 841352021042 12 100 375 23,99 $ 15,00 $ 12,75 $ 11,25 $ 10,50 $ 9,75 $ 9,00 $

14. Production Capacity
14
2015 2016 2017 2018
SWEET MAPLE WINE 26 000 78 000 100 700 130 155
MAPLE WINE 23 000 69 000 90 350 123 256
SPARKLING MAPLE WINE 23 001 69 003 90 353 123 256
FIRE CIDER 26 000 78 000 100 700 130 155
ICE CIDER 23 001 69 003 90 353 123 256

15. Gift Box
15

16. Perfect Harmony!
16

17. Perfect Harmony!
17

18. Display
18

19. Lots of Events
19

20. Partners
20

21. Thank You!
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Come and see us! Booth # 35

22. References
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http://articles.chicagotribune.com/2011-03-28/business/ct-biz-0327-
skinnygirl--20110327_1_beam-global-spirits-vodka-statistics-show-
women
http://grapegrowerandwinemaker.com/2015/10/13/the-sparkling-
trend-prosecco/
http://www.oracle.com/us/industries/consumer/interbrand-cg-
retail-cx-wp-2400662.pdf