Better Business Writing 2010

Better Business Writing Jan Sokoloff Harness www.sokoloffharness.com www.creativeinstigation.com

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2008 biennial news consumption survey by the Pew Research Center for the People & the Press http://people-press.org/report/444/news-media

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The lessons of haiku ,[object Object],[object Object],[object Object]

Zoe Wade, age 7 Laying on the ground I wished on a falling star, I wished for a dog.

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Every word matters ,[object Object],[object Object],[object Object],[object Object]

This is simple. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It’s all about them. Deal with it. ,[object Object],[object Object],[object Object]

Be brief, be quick, be gone ,[object Object],[object Object]

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Be accurate ,[object Object],[object Object],[object Object],[object Object]

Be clear ,[object Object],[object Object],[object Object]

Be relevant – truly, WIFM ,[object Object],[object Object]

Be interesting ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Be thoughtful ,[object Object]

Be thoughtful. Kill the caps. From: Sent: Monday, August 08, 1:34 PM To: Chris. Subject: COME DOWN TO MY OFFICE

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Better Business Writing Thank you!

Better Business Writing 2010

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Better Business Writing 2010