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Who's re inventing journalism?
- 1. News Re-Imagined: Who’s Re-Inventing Journalism?
- 2. Newest Journalism Trends • Explosion of Digital News Startups • Media Entrepreneurship - all-time high • Investor $$ > Scaling up • Legacy Media > New Initiatives • New Models of Journalism • Metro Dailies in Trouble
- 3. Disruptive Innovation Driven by Jobs to Be Done • People don’t look for products to buy • They live their lives, encounter problems, and look for solutions • They’ll hire a product or service to solve it
- 4. Who saw media jobs to be done? • Craigslist – classified ads • Google – search and ads • Facebook – social connections, referrals • Twitter – social sharing • YouTube – video • Flickr, Instagram – photo sharing • Sirius – satellite radio • Medium – publishing platform
- 5. Who’s Re-inventing News Today? • Individuals – pro-am journalists • Single topic experts • Tech bloggers • Advocacy groups • Silicon Valley engineers • Venture capitalists
- 6. Hyperlocal Startups – For Profit
- 8. LION Publishers – 125+ members
- 9. Nonprofit Startups: Pro Publica, The Marshall Project
- 11. Investigative News Network Institute for Nonprofit News – 100+
- 12. Single Topic Sites- Health ClearHealthCosts.com C-Hit.org
- 13. Arts & Culture Sites
- 16. UrbanMilwaukee.com hires graphic artist: visioning exercise
- 17. Evolving Local News Ecosystem Point of view + Deep journalistic DNA = New Value Proposition • ClearHealthCosts.com – advocating for health transparency • The Notebook/ Catalyst –for good public schools. • PlanPhilly/ Urban Milwaukee –for the built environment.
- 19. Drone Journalism
- 21. Robot Journalism
- 22. News Games: “Playing” the News
- 24. How do New Players Survive? Multiple Revenue Streams • Advertisers • Sponsors • Donors • Events • Workshops • Consulting • Crowdfunding • Native advertising – sponsored content • Email newsletters
- 25. Texas Tribune – Diverse Revenue Sources Events - $5.5M 6 years Subscriptions $250/year
- 27. EVENTS: Aspen Ideas Festival Atlantic Media
- 28. NY Times Native Advertising • Chartbeat analytics firms said half the NYT Paid Posts created by its T Brand Studio outperformed editorial content.
- 29. Quartz “Engage” units – full bleed, videos,slide shows
- 30. Taking the Lead • Independent blogging platforms • Silicon Valley engineers • Venture capital funding
- 31. Falling Behind • Metro Daily Newspapers – No business model – Not tech savvy – No content portfolio n
- 33. Tech Giants >CMS • Facebook – Instant Articles – Buy • What’s App • Instgram • Google --Buy • YouTube • Waze
- 34. Vox Media
- 36. Daily Maneuvers
- 37. Media Investing Infusion of funds from tech world = different approaches to journalism • VICE - $500 Million • First Look Media - $250M • Washington Post/ Jeff Bezos - $250M • Buzzfeed - $50M • Vox Media - $80M • Medium - $57M
- 38. Scaling up – Global Expansion • Huff Post: 15 countries • VICE: 35 overseas bureaus • BuzzFeed: new foreign editor expanding to Mumbai, Mexico City, Berlin and Tokyo. • Quartz: business reporters in London, Bangkok, Hong Kong. Journalists > 19 languages.
- 39. Unicorns $1B Valuation • Vice - $2.5B • Buzzfeed - $1.5 B • Vox Media $1.0 B
- 40. Media Jobs > Move to Digital • US newspapers lost 18,000 jobs since 2006 • New digital startups: – Adding jobs – High-profile hires • Ezra Klein – from WashPost to Vox • Katie Couric –from CBS to Yahoo • Bill Keller – from NYTimes to The Marshall Project • Jim Roberts – from NYTimes to Mashable – Attracting investors – Scaling internationally
- 41. Journalism & Engineering • Engineers solve problems • Journalist report on them • Very different value, cultures, revenue • Increasingly occupying the same space.
- 42. Next Front: Editorial Decisions • Facebook experiment manipulated the news feeds of 700,000 users to study “emotional contagion through social networks.” • If they can make you happy, can they also make you vote? • Twitter increasingly confronted with editorial decisions: banned retweets of James Foley beheading . • No editorial training, experience
- 43. Evolving News Ecosystem Entrepreneurial news startups abandoning dispassionate neutrality > intentional impact. National scene: • Glenn Greenwald – activist journalism • Ethan Zuckerman – advocacy journalism • Bill McKibben – expert/knowledge journalism • Solutions Journalism – success stories/positive deviance.
- 44. SMALLER AND SMALLER PIECES BUILDING BIGGER NEWS ECOSYSTEMS Media Entrepreneurship: All-Time High
- 45. Questions: • Do new media startups replace old media? • Does legacy media need to survive? • How do traditional media outlets sustain their operations? • How can you support journalism entrepreneurship? • Is dispassionate, “objective” journalism better than mission-driven, soft-advocacy news?