2. Av.* eCPM [ €]
USA
0.79
Germany
0.42
France
0.36
Russia
0.25
Brazil
0.24
Spain
0.21
Italy
0.18
Poland
0.17
Mexico
0.15
Indonesia
0.11
Countries with the highest
numbers of
impressions
sorted by
effective cost per mille.
* data from DFP 1/11/13-30/12/13
3. USA
A lot of large corporations that will repeat here:
●
● Glam media
Advertising.com (AOL)
But also smaller things >>
4. Adversal
100+ advertisers including both direct
contact and ad exchanges. Goes for
smaller sites (50k+ UU mth) but it’s
not like anything goes.
They have RTB and offer classical
ads like banners, popups, popunders.
X popups/unders not effective,
browsers block them promptly, the
code would have to be new which
never is at ad companies sites.
5. Ad Juggler
135 million unique visitors,
billions of monthly impressions
●
●
Now focusing on mobile
exchange and video ads as well
(they seem to be more profitable)
●
●
●
Granual segmentation for better
targeting.
Revenue forecast for various
verticals.
Real-time media planning.
Delivery is checked
automatically and manually.
Third party data as well for better
optimization and targeting.
6. Adorika
9 Bil Imp Monthly
Multiplatform reach:
SSPs – Pubmatic, Rubicon, OpenX
Also slider ads and layers so it works
even for pages with quite a full
inventory.
Media adservers – Right Media,
Appnexus, Google double click,
ADSYS
Optimization tools, multi platform
reach, in house designers.
8. Glam Media
10,97 Mio UU/Germany, 213,5
Mio. UU worldwide
Verticals: Glam (w, style), Brash
(m, style), Foodie + Bliss
(gourmets), Tend (parents)
Targeted on young people willing
to spend money on stylish fancy
things or on parents.
9. Vertical Tech Media
10,9 Mil Unique User monthly
Channels:
computers - mobiles - software
Many ways of targeting:
●
●
●
●
geo
time of the day
content retargeting
preferences of typical
group
80% of readers are men,
technology enthusiasts.
10. Axel Springer
88,22 Mio UU Germany
Verticals: News, Cars, Women (Style), Computers
=
Technology
+
Shopping
12. Hi-Media
160 Mil. UU
●
●
Both bespoke services and
automatic ad-exchange-like
platform.
They employ in-house agencies
that could offer more targeted or
matching advertisers.
International
Rapidly growing
13. Antevenio
Leader in Lat Am / Cen Am: more
than 7 000 advertisers.
Targeting on technology
● Companies like DELL and
Nokia
Another vertical
● Female audience with
interest in style
14. PubMatic
400MM global UV
Advanced targeting:
●
Impressions enhanced with 1st,
2nd and 3rd party data
=> precision targeting across display,
mobile, tablet and video inventory
●
cookie sync with publisher
audiences to incorporate CRM,
retargeting and exclusion
strategies
Demand for premium publishers = Private
Marketplace strategies: optimization of all
sales channels for each impression, reach
expansion
capabilities,
robust
business
intelligence insights, brand management
controls
X
It is not local French, just an international
company with subsidiary in Paris.
X Targeting is mostly customized,
there is no way to choose - the
viewer will see his preferences ( …
quality?)
15. Russia
●
●
●
Very specific market, noone use facebook, they have VKontakte and
classmates networks. Online marketing has not really expanded here.
59.7 million Russian speaking people using the Internet.
Most of the people living in Russia don’t speak English.
16. Begun.ru
One of the not many pure Russian marketers.
There was an acquisition offer from Google but it was
declined because of a governmental restriction against
corporations.
Majorly content-focusing.
Based in Moscow.
17. iMedia
● Google authorised
marketer with targeting
in technology.
● Majority of the audience
is young russians who
are interested in
technologies, mobiles,
smartphones.
18. Matomy
Global agency
HQ in Israel but they offer ads in Russian too.
They are specialized in special ads like flash layers and slider ads.
Voted among the top 20 CPA networks which is affiliate but they offer
CPM-CPA combo services too.
Focus: software, finance, education, entertainment.
(several more verticals)
19. AdCash - international ad platform
+ 6 MLD ad impressions/month
●
+ 3 MIL qualified leads/month
+ 90 MIL unique visitors/day
●
Based in Estonia but operate in
Russian too, have russian ads,
focused mostly on technology.
They were recommended to me
as good quality…
20. Brazil
Not a lot of local premium marketers. It’s more like global agencies who
have stakes in LatAm. They are usually focused on hispanic audience and
do Brazil as well.
21. Advertising.com (AOL corp.)
140 Bil impressions monthly
(intl.)
Relationships with 74
comScore's top 100 sites.
30+ content verticals
● One can set the channel of
ads by advertiser, industry,
media.
● They only do good quality
ads that are not too bothering
for the visitors.
● The system does machine
learning, can retarget.
23. Tribal Fusion
500 Mil UU monthly worldwide
Global premium advertising
network
Build anonymous profiles for given
interests => do RTB based on the
match.
Add third-party information
(occupation, lifestyle data and
purchase interest and intent)
Verticals - 16 major content
channels, 230 sub-channels, 12 000
proprietary topics and 5 000 thirdparty segments.
●
●
Would work in many
countries.
Known for having quite good
rates.
24. Antevenio
Leader in Lat Am / Cen Am: more
than 7 000 advertisers.
Targeting on technology
● Companies like DELL and
Nokia
Another vertical
● Female audience with
interest in style
26. Zanox
>90 mil transactions per year
●
●
Mobile tracking (as many
hispanic marketers)
Focused on what earns ○ finance
○ retail
○ customized shopping
○ telecommunication
○ mobiles
One of the leaders.
Awarded as the best affiliate network
2013, but they pay for click too.
Partners
Groupon, Unicredit and Expedia
27. ExoClick
More than 40 countries
20 million impressions / day on
average
●
●
Advanced targeting by
○ geolocation
○ sites
○ categories
○ devices (web and/or mobile)
○ keywords
Behavioural targeting
(retargeting)
Focus
●
●
●
technology
ecommerce
personalized ads
28. Public !deas
500 operations each year (?)
They try to keep themselves small as
a competitor to the large companies.
Programmes
●
●
●
●
●
Banking / Insurance / Finance
Health / Beauty
Cars
Shopping
Travel / Leisure
29. Italy
“Image is everything”
● more focused on nice photos and cool effects
● more likely to click on large banner or wallpaper or
flash layer with beautiful model
30. WebAds
10+ Mil UU monthly
Originally Italian. Local ads on
websites like LinkedIn and similar
Also in UK and Spain.
Have contact to ad agencies and
local direct contact to advertisers.
Focus: Business, Finance
X they seem a bit last-year
31. Tribal Fusion
500 Mil UU monthly worldwide
Global premium advertising
network
Build anonymous profiles for given
interests => do RTB based on the
match.
Add third-party information
(occupation, lifestyle data and
purchase interest and intent)
Verticals - 16 major content
channels, 230 sub-channels, 12 000
proprietary topics and 5 000 thirdparty segments.
●
●
Would work in many
countries.
Known for having quite good
rates.
32. Hi-Media
Been here already (France)
Both bespoke services and automatic
ad-exchange-like platform.
160 Mil. UU
They employ in-house agencies that
could offer more targeted or matching
advertisers.
Have an office in Milan.
Looks more seriously than
most of the italian agencies.
33. Poland
●
●
Growing market, mainly automotive, finance, real estate,
telecomunication. Ecommerce and home-developed social networks
are booming too.
People still respond to display advertisement, no blindness yet.
35. For mobiles
- targeting options:
Geographic
Demographic
Type of device
Operating system
Carrier
Channels
36. AdView Pro
● Not premium - they don’t
have any admission
demands.
● Plus they are still beta.
But probably the most up-and-coming
services from the market in Poland.
They also offer geo-targeting.
37. Zanox
been here already
>90 mil transactions per year
●
●
Mobile tracking (as many
hispanic marketers)
Focused on what earns ○ finance
○ retail
○ customized shopping
○ telecommunication
○ mobiles
One of the leaders.
Awarded as the best affiliate network
2013, but they pay for click too.
Partners
Groupon, Unicredit and Expedia
38. Mexico
●
●
●
●
The biggest spanish speaking country in the world
Leading position in Latin America
Personal relationships are the key to business success
Mexicans do business with people they can relate to, not with
impersonal organisations
39. RedMas
Audience of over 60 Mil UU
550 Mil Spanish- and Portuguesespeaking consumers
●
●
Advanced mobile targeting
(Mexico and Brazil are among
the countries with the fastest
increase in mobile internet
users)
Contextual ads
●
Customized verticals for each
country for the most popular
categories
○ News
○ Sports
○ Women
○ Entertainment
40. Antevenio
Leader in Lat Am / Cen Am: more
than 7 000 advertisers.
Targeting on technology
● Companies like DELL and
Nokia
Another vertical
● Female audience with
interest in style
41. Meta Network
5 Billion impressions monthly
●
Offices in Israel and Argentina with focus on international traffic
●
Targeting by
○ channel
○ geographic location
○ day of the week
○ time of day
○ user behavior
42. Indonesia
Fast growing market mostly focused on mobile devices.
Local hosting is terrible though
=>
The market is still in infancy
=>
the prices might not be as high as in USA but the CTR might be higher.
43. Countries with highest CTR
Indonesian and Malaysian Islands
~8%
Africa
~ 1.8 %
Ukraine
~ 0.3 %
Brazil + Americas (USA incl.)
~ 0.2 %
Emirates, Iran, India
~ 0.1 %
DFP Nov + Dec 2013
44. Komli
250 Mil UU monthly
Focused mainly on SE Asia, Australia
Verticals include universities, financial
institutions, travel, health care,
communications and property-related
businesses.
Trying to target multicultural users.
45. Ambient Indonesia
~ bringing TV advertisers to the
Internet (most of the clients are
International A-Brands)
●
Even if the inventory is quite full
already:
bottom corner located floating ad
banner
= perfect way to make extra money
without having to add another banner
Verticals: Business & finance,
Entertainment, Automotive , News,
Lifestyle, Sports, Real Estate,
Technology
●
●
●
Geo targeting, frequency
capping, day parting.
The same ad won’t be shown to
the same person over and over
again
Targeting can be specified
throughout the cities and the
time of the day at the same time
46. AdStars
500Mil monthly impressions
● Desktop 20M audience
● 200M impressions
○ mobile 300M imp. localized in Indonesia
Non-Exclusive partnership BUT
Targeted on mobile users in Indonesia, this is where the future lies. It’s only an
ad network though. They reckon it’s a good service for remnant inventories.
48. International affiliate networks
Commission Junction
ClickBank
Many verticals to choose from (they
don’t say specifically)
Total control of the ads, as by CJ
Locations: France, Germany, Ireland,
UK, Spain and Sweden
Thousands of advertisers (verticals)
=> geo-targeting also possible
http://de.cj.com/
Up to 75% provision
http://www.clickbank.com
![Av.* eCPM [ €]
USA
0.79
Germany
0.42
France
0.36
Russia
0.25
Brazil
0.24
Spain
0.21
Italy
0.18
Poland
0.17
Mexico
0.15
Indonesia
0.11
Countries with the highest
numbers of
impressions
sorted by
effective cost per mille.
* data from DFP 1/11/13-30/12/13](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)