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www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved
Ways to
Reduce Bounce &
Increase Conversion Rate
www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved
What is Website Bounce Rate?
The rate at which the visitors leave your
website without browsing any further
BR- Bounce Rate
OPV- People visiting only one page
TV- Total Number of Visitors
Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved
1- Improve Your Content Readability
Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved
2- Say No to Pop-Ups
Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
Get Rid of Pop-Up if you Can
Reduce the time of pop-up
Even if you have to use Pop-up Use Subtitle
Language for that
www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved
3- Build A Clear Navigation Path
Use good taxonomy
Use SEO in skeleton of the site
Incorporate keywords in navigation menu
Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved
4- Keep A Minimum Load Time
Anything longer than
5 seconds can be
disastrous
Test your
website
speed
regularly
Avoid Using
Shared
Hosting
Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved
5- Insert a Catchy Call-to-Action
Use an
attractive
shape for the
CTA button
Don’t
miss out
on Color
Contrast
Use a
Unique
Phrase
Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved
6- Improve your Content Narration
 Use story-telling methods
 Make target audience the hero of your story
 Ask questions
Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved
7- Use Key-words of High Value Traffic
Optimize
your
content
with
Keywords
Use Google
Analytics to
see high-value
keywords
Use
Informational
Keywords
Use your
product
specific
keywords
Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved
8- Don’t Be Stingy With Web Design
Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved
9- Attract the Right Visitors
Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
Write Target
Specific
Content
Use content
Layering
Techniques
www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved
10-Pay Attention to Search Engine
Ranking
Maintain a
good search
engine
ranking
Use alt tags
Have a link
worthy site
Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved
11- Optimize Website’s Mobile View
Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved
12- Regularly Update Content
Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
Content is dynamic
keep changing the
content or layouts of
the content
Do not leave your
website content
unattended for more
than two months
www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved
13- Write Attractive Meta Descriptions
Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved
14- Minimal Links
Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
Try to avoid links
If you have to insert
them have them set
to open in new
windows
www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved
15- Use More Trust Signals
•Build Credibility
•Display trust signals
Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved
16- Use Facts and Figures
Use a good amount of
mathematical figures
Use Statistics
Mention about
the source of
your stats or
reports etc
Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved
17- Eliminate Broken Links
Regularly check
your site for
broken links
Error 404 can be
detrimental to
your bounce rate
Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved
18- Insert Options to View Or Listen to the Audios
Don’t set auto-
play options for
audio and video
Insert option to
view the video or
listen to the audio
in new window
Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved
Thank you
Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com

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18 Ways to Reduce Bounce Rate & Increase Conversion Rate

  • 1. www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved Ways to Reduce Bounce & Increase Conversion Rate
  • 2. www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved What is Website Bounce Rate? The rate at which the visitors leave your website without browsing any further BR- Bounce Rate OPV- People visiting only one page TV- Total Number of Visitors Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
  • 3. www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved 1- Improve Your Content Readability Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
  • 4. www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved 2- Say No to Pop-Ups Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com Get Rid of Pop-Up if you Can Reduce the time of pop-up Even if you have to use Pop-up Use Subtitle Language for that
  • 5. www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved 3- Build A Clear Navigation Path Use good taxonomy Use SEO in skeleton of the site Incorporate keywords in navigation menu Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
  • 6. www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved 4- Keep A Minimum Load Time Anything longer than 5 seconds can be disastrous Test your website speed regularly Avoid Using Shared Hosting Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
  • 7. www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved 5- Insert a Catchy Call-to-Action Use an attractive shape for the CTA button Don’t miss out on Color Contrast Use a Unique Phrase Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
  • 8. www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved 6- Improve your Content Narration  Use story-telling methods  Make target audience the hero of your story  Ask questions Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
  • 9. www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved 7- Use Key-words of High Value Traffic Optimize your content with Keywords Use Google Analytics to see high-value keywords Use Informational Keywords Use your product specific keywords Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
  • 10. www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved 8- Don’t Be Stingy With Web Design Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
  • 11. www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved 9- Attract the Right Visitors Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com Write Target Specific Content Use content Layering Techniques
  • 12. www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved 10-Pay Attention to Search Engine Ranking Maintain a good search engine ranking Use alt tags Have a link worthy site Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
  • 13. www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved 11- Optimize Website’s Mobile View Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
  • 14. www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved 12- Regularly Update Content Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com Content is dynamic keep changing the content or layouts of the content Do not leave your website content unattended for more than two months
  • 15. www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved 13- Write Attractive Meta Descriptions Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
  • 16. www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved 14- Minimal Links Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com Try to avoid links If you have to insert them have them set to open in new windows
  • 17. www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved 15- Use More Trust Signals •Build Credibility •Display trust signals Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
  • 18. www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved 16- Use Facts and Figures Use a good amount of mathematical figures Use Statistics Mention about the source of your stats or reports etc Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
  • 19. www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved 17- Eliminate Broken Links Regularly check your site for broken links Error 404 can be detrimental to your bounce rate Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
  • 20. www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved 18- Insert Options to View Or Listen to the Audios Don’t set auto- play options for audio and video Insert option to view the video or listen to the audio in new window Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com
  • 21. www.JanBaskTraining.comCopyright © JanBask Training. All rights reserved Thank you Copyright © 2018 JanBask Digital Design. All rights reserved. www.JanBaskDigitaldesign.com