1. ENTREPRENEURSHIP & WOMEN
IN BUSINESS
hello@jane-frankland.com
Copyright KnewStart 2014

3. inspire

4. What’s an entrepreneur?
----------------------------------
Are they born or made?

5. Tenacious
Courageous
Rule breakers
Independent
Charismatic
Problem solvers
Action takers
Nimble
Courageous
Visionaries
High energy
High risk appetites
Resourceful
Competitive
Driven
Focused Stubborn
Creative
Passionate
Strong self belief
Talent spotters
Good communicators
Tough
Leaders

10. value

12. Technology
• Mobile technology has enabled us to do business
globally, easily & cheaply.
• Social media has enabled us to be connected &
educated - ANYTIME.
• We’re sharing, supporting & moving from
TRANSACTION to COLLABORATION.
• We’re entering a brave new world.

13. Nearly 1 in 4 use social media
GLOBALLY

14. Your ability to attract,
influence & communicate
online is NOW of
major importance.

15. Social capital is the new currency
FINANCIA
L
SOCIALINTELLECTUAL Known,
liked,
trusted
Your asset/
network of
personal &
professional
contacts
Your learning &
development of
skills &
expertise
Your
accumulation of
wealth

19. How can you track & measure
your influence?

20. Recruitment tool

21. Where do you start?
#1. Know your objective so you can fulfill the mission.

22. #2. Pick your tools

24. #3. Be the bait!

25. Perception is everything &
reality is nothing

26. Create the right image
• Success or failure so often comes down
to perception and presentation. So start
off on the right track by presenting
yourself well. Get dressed for being
online.

28. Good headshots

29. Think of your message
Photos of “Jimmie” by Timothi Photography http://Timothi.com/

30. Think of your bios
• A picture paints a 1000s words but after your
profile has been viewed, your bio & headline are
next.
• You need to make these eye grabbing. You only
have seconds to keep your viewers interest.

32. Create a professional profile
• NEVER confuse professional with formal,
cold & distant.
• Create a profile that's likeable &
trustworthy.
• Keep buzzwords out of it!

33. #4. Share great content.
Give before you get & become known as the source or “hub” as
this positions you as an influencer/ leader.

34. Remember the 3 E rule…
Entertain. Empower. Educate.
Twitter

35. What content?
• Blogs
• Articles
• White papers
• Surveys & reports
• Presentations
• Videos
• Posts & tweets
• Chapter extracts from
your book
• Podcasts
• Press releases
• Interviews
• Competitions
• Webinars

36. USE OPC
USE IMAGES
USE STORIES…

37. #5. Ask them to take action
Influencers get others to take action.

38. Use the power of images

41. #6. Get on your influencers
radar
• Find the influencers in your market. If you’re not
sure who they are go here: http://topsy.com
• Connect with them & work on building a
relationship with them. Retweet their Tweets.

42. Gayle Lemmon

43. #7. Network
Start now & see the returns unfold.

46. Have a system that works
& be consistent
Ordinary things consistently done = Extraordinary results

50. idea

52. The effects
• When women are politically & economically empowered
societies are more stable.
• When women succeed in business the gender gap closes &
this has huge implications for the global economy:
• GDP increases by:
• 9% in the US
• 13% for Europe
• 16% for Japan (Goldman Saachs report).
• There’s more diversity in the workforce, more contributions to
charities & more support of local businesses.

53. State of the economy
12m UK graduates last year. The gap in gender pay
expectations has increased by 44% since 2003.

54. The confidence gap
Evidence shows that women are less self-assured than men—&
that to succeed, confidence matters as much as competence.

55. 5% of all editors in the UK
are women.
Broadcast ready have pledged to UK broadcasters that 30% of
the experts on their programmes should be female experts.

56. Fierce competition

57. What if there was a way
to change this?
Would you be interested?

58. Madeleine Albright
(former US Secretary of
State & US Ambassador to
the UN)

60. questions