Capstone slidedeck for my capstone final edition.pdf
Insight Reports: Your Social Media is Nothing Without Them
1. B R A N D G U I D E L I N E S
Insight Reports:
Your Social Media
Strategy is Nothing
Without Them
2. B R A N D G U I D E L I N E S
Once you’ve chosen the right networks,
identified your audience, started to
monitor content and focused on
building engagement, it’s time to
analyze it all to see what’s really
working in your social media strategy.
3. B R A N D G U I D E L I N E S
Insight reports are just that. Reports
that help you gain insight into what
networks perform best, what content
gets the most engagement and how
you can create recommendations to
optimize your social media presence.
4. B R A N D G U I D E L I N E S
Normally, insight reports are a mix
of pure
statistics like followers, likes and
reach, but it also includes digging
deeper
to determine what it all really
means.
5. B R A N D G U I D E L I N E SInsight reports note the when and
what but they also provide a look
into the how and why.
6. B R A N D G U I D E L I N E S
Reports should include the
following:
Followers, likes and reach
Post highlights and analysis
Recommendations,
recommendations
recommendations!
7. B R A N D G U I D E L I N E S
It’s critical to take a look at exactly
what makes for great content on
your networks and what resonates
most with your audience. .
8. B R A N D G U I D E L I N E S
Taking a moment each month to
reflect on this information can help
influence the strategy for the
coming months. In fact, it should
be used to dictate and alter the
social strategy
9. B R A N D G U I D E L I N E S
Insight reports should influence
what you post, when you post, how
often and more each month.
10. B R A N D G U I D E L I N E S
So, now’s time! Start analyzing
your networks to get the most
out of your social strategy.
11. B R A N D G U I D E L I N E S
Download our free
insight report template now.
12. B R A N D G U I D E L I N E S
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