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JANINE HOGENDOORN
FOUNDER RING-RING®
SHARING MY PERSONAL
STORY
Value healthy mobility from
5 different perspectives &
5 different stakeholders
What do you see?
Look at your city through the
eyes of a foreigner.
I fell in love with Moscow
BEST PUBLIC
TRANSPORT
WIDE PAVEMENTS
CAR SPACE TO SHARE
Great possibilities
How do you experience?
Important to have FREEDOM of CHOICE
Where do I come from
FINANCIAL SUPERVISOR
BEHAVIOURAL CHANGE
PASSION ABOUT DATA
LIGHT BULB MOMENT
IT IS NOT ABOUT CAR VERSUS BIKE
SOLVING PROBLEMS
& DO GOOD
from
5 PERSPECTIVES
SOCIAL + PURPOSE
ENTERPRISE
10
BEST INTERNATIONAL SOLUTION
SITTING
STILL =
AS SMOKING
PUBLIC
SPACE
AIR
QUALITY
Image
HUGE ECONOMIC IMPACT –
COST OF INACTIVITY
LAST TEN YEARS: IN
SICKNESS OR IN HEALTH?
www.heatwalkingcycling.org (WHO)
OPPORTUNITY COST OF PREVENTION
WIN-WIN-WIN-WIN
Employers
Healthcare
(Local) Government
Entrepreneurs
VALUE CREATION
I + I + I = WE
Platform & App
CONNECTS
REWARDS
WIN-WIN-WIN
Ring-Ring®
VALUES CYCLING
SMART CITIES & SMART CITIZENS
WISDOM of the CROWDS
Routes
Times
Distances
How will the
last ten
years of your
life look
like? In
sickness or
in health?
Do you know
UNCON
SCIOUSLY
our public
space
design
gives us a
mobility
preference?
Did you know
cyclists and
pedestrians
spend more
money
locally?
How often a
local $ € R
remains in
the same geo
area?
Local Money
Trail
What are
the best
things to
do or are
necessary
for
climate
resilient
cities?
Effect of
vitamine
G?
Chicken-Egg:
Infrastructure
needed?
Choices what
to put on it
against what
speed?
Freedom of
Choice –
when is this
realised?
Technology to exchange value
ALL PROBLEMS EXIST BECAUSE
PEOPLE
ACT WITHOUT THINKING
OR
THINK WITHOUT ACTING
THERE ARE NO MISTAKES
- ONLY FEEDBACK
Keep in mind
YouTube PinterestFacebookTwitter Slideshare LinkedIn WWW
VISION, PASSION, AMBITION
& COURAGE NEEDED

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Ring-Ring Founder Shares Healthy Mobility Story

Notes de l'éditeur

  1. Value healthy mobility from 5 different perspectives and 5 different stakeholders An innovative approach! The win-win-win of nudging individual choices and building a network together.
  2. 90% of our brain is active, however we do not notice this. With 400 billion incoming bits per second which our brain processes, we filter out a lot and we alter and generalize what we already know. We consciously experience 2000 bits. People who walk outside with their dogs, bicycle, run, experience very often Albert Einstein’s quote: “I thought of that while riding my bicycle”. That is because most things we feel, see, hear, smell and taste is hidden in our 90% unconscious part of the brain and gets activated when we do things we do not have to think about, like running, walking, cycling, OUTSIDE (in nature) with a certain repetition (let’s say 30 minutes). This actually happened to me! And since then I read those experiences everywhere: from artists to mathematicians. Was I happy with that Einstein quote about this … and he was riding a bicycle! Because that is what Ring-Ring is all about! Everyone can cycle! It is easy to learn, fun and not expensive