Janine Hogendoorn is the founder of Ring-Ring, which values cycling and healthy mobility from 5 perspectives: social/purpose, enterprise, individuals, employers, and government. Her light bulb moment was realizing it's not about cars vs bikes, but solving problems and doing good. Her goal is to create win-win solutions for all stakeholders through a platform and app that connects, rewards, and values cycling as part of smart and resilient cities.
Value healthy mobility from 5 different perspectives and 5 different stakeholders
An innovative approach!
The win-win-win of nudging individual choices and building a network together.
90% of our brain is active, however we do not notice this.
With 400 billion incoming bits per second which our brain processes, we filter out a lot and we alter and generalize what we already know. We consciously experience 2000 bits.
People who walk outside with their dogs, bicycle, run, experience very often Albert Einstein’s quote: “I thought of that while riding my bicycle”.
That is because most things we feel, see, hear, smell and taste is hidden in our 90% unconscious part of the brain and gets activated when we do things we do not have to think about, like running, walking, cycling, OUTSIDE (in nature) with a certain repetition (let’s say 30 minutes).
This actually happened to me! And since then I read those experiences everywhere: from artists to mathematicians.
Was I happy with that Einstein quote about this … and he was riding a bicycle!
Because that is what Ring-Ring is all about! Everyone can cycle! It is easy to learn, fun and not expensive