European Trusted Cloud Ecosystem A High Impact Initiative by EIT Digital Future Cloud Action Line Author: Markku Kutvonen F-Secure

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EUROPEAN TRUSTED CLOUD
ECOSYSTEM
High Impact Initiative
Markku.Kutvonen@eitdigital.eu 2015-10-17

2. Contents
• What is European Trusted Cloud HII?
• Vision
• Partners
• Ecosystem model
• Benefits of the ecosystem
• Current status
• Current services
• 2016 vision
• Desired end state

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FUTURE CLOUD HIGH IMPACT INITIATIVE:
WE NEED EUROPEAN TRUSTED CLOUD
European trusted cloud solutions
and services to gain greater
control over sensitive and
personal data

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WHY ECOSYSTEM ?
• European end to end solutions are still missing.
• Awareness on threats to privacy is raising.
• Legislation changes: European privacy, safe harbour
• New technologies take the threat volumes to new levels:
IoT, connected cars, smart home systems, networked
medical devices etc.

5. WHY IS THIS ECOSYSTEM DIFFERENT ?
• Customers first: Real problems to solve,
technology is a key but not the driver
• Active ecosystem growth: driven by recognising gaps
and opportunities
• Loosely coupled, architectural constraints kept to minimum
• Build on Trust Enablers with easy integration to services
• Experimentation culture supported by research partners
• Great technological and security&privacy
awareness, being able to enforce all trust
elements needed in the ecosystem

6. FULL ECOSYSTEM
Multicloud
Service
Store
Data&content storage
(CFP2016 & EB2015)
Data Analytics and
services
SME
services
Privacy&
MyData
Data
Security
Malware
security
Consumer
services
Corporate
services
Public
sector
services
IoT
Trust
enablers
Multiple
platform
providersData&content storage
TRUSTED CLOUD
BUSINESS PLATFORM MODEL
Services

7. ECOSYSTEM PROVIDING TRUST:
BUILDING EUROPEAN-WIDE TRUSTED SERVICES

8. ECOSYSTEM SERVICES BY END OF 2015
• Main technological deliverables
• Malware scanning API’s and SDK’s for 3rd party applications
• Multi-cloud extension services for security – host protection, data
protection, identity management
• Secure cloud innovation incubator for scale-ups, corporations, etc.
• Personal Data Store enabling a new paradigm of trusted data-driven
services
• Federated authentication service based on images
• Secure storage as a service to store private and sensitive data
according to EU data protection laws.

9. CASE: LUKOTON AND BT CLOUD
- Mobile phone enabled key management

10. CASE: FINBIOSOFT AND F-SECURE SECURITY CLOUD
- Enhanced security of biochemistry solution

11. CASE: TELECOM ITALIA AND CHINO
- Secure content storage for Personal Data Store

12. BENEFITS OF JOINING THE ECOSYSTEM FOR
CORPORATIONS
• Partnerships with all the players in Europe.
• Finding piloting partners for new solutions.
• Market place for security related services.
• Cross partner promotion of the loosely coupled
services.

13. BENEFITS OF JOINING THE ECOSYSTEM FOR
SME’S
• Access to ecosystem services and channels
• Partnerships with big security players in Europe
• Coaching, training, meeting the peers
• Security, business development, regulations
• Quick start to security aware development
• Market place with customer interface support.
• Easy to join

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ECOSYSTEM BUILD FLOW:
- How to make the business grow?
• Acquisition: Raising the interest, raising
awareness.
• Activation: Recruiting new players to use and
create services.
• Retention: Keeping ecosystem players
onboard with good value promise
• Revenue: Finding the added value and
business models to maintain the ecosystem
• Referral: Partners in ecosystem promote the
services and ecosystem benefits

15. EUROPEAN TRUSTED CLOUD IMPACTS, END OF 2016
• Profitable value added services for/by SME’s all over Europe and globally
• Trust enablers that cover wide range of security threats in modern context
• Knowledge adoption community, to help everyone build trusted services
• Clear plan on how to influence EU regulation and how to certify trust
• Governance model (Who, what, how) defined and operative planning
initiated

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HOW TO JOIN EUROPEAN TRUSTED
CLOUD HIGH IMPACT INITIATIVE?
• Assess your customer and business needs: if your customers
benefit in any way for European trust as value promise, then
you need European Trusted Cloud.
• Assess your offering: if you provide services that are easy to
integrate to other services and provide trust, then you can
be one of trusted elements provider.
• Please visit: https://www.eitdigital.eu/trustedcloud
• Ask for more:
• markku.kutvonen@eitdigital.eu

17. eitdigital.eu
Markku.kutvonen@f-secure.com