Flipbook assignment - Janvi Pattni

1. THE RISE OF MEDIA
HOW ITS AFFECTING OUR FOCUS
I M A G E : C A N V A , F R E E F O R U S E
FLIPBOOK BY JANVI PATTNI

2. Theuseofsocialmediahas
drasticallyshotupinthepast
decade

3. THE USE OF SOCIAL MEDIA IS
MOST PREVALENT AMONG TEENS
AND YOUNG ADULTS, HOWEVER
TRENDS HAVE ALLOWED FOR
65% OF AMERICAN ADULTS TO BE
ACTIVE ON SOCIAL MEDIA
Riseinsocialmediause
T E E N S I N
2 0 0 5
T E E N S I N
2 0 1 5
FASHION ART
no social media
88%
use social media
12%
use social media
90%
no social media
10%
1

4. AN INTERNET USER TODAY
HAS AN AVERAGE OF 5.54
SOCIAL MEDIA ACCOUNTS2
EMOTIONAL PROCCESSING
I M A G E : C A N V A , F R E E F O R U S E

5. THE TREND
A V E R A G E N U M B E R O F S O C I A L
M E D I A A C C O U N T S
A G E
#OFACCOUNTS
2
4
6
8
16-24 25-34 35-44 45-55 55-64
0
2

6. 2
HOURS
A DAY
ON SOCIAL
MEDIATHE
AVERAGE
PERSON
SPENDS
3
I M A G E : C A N V A , F R E E F O R U S E

7. SO WHAT IS
MEDIA DOING TO
OUR MINDS?

8. W E A R E C O N S U M I N G M O R E
M E D I A , B U T M U C H I S
A C C O U N T E D F O R T H R O U G H
M U L T I T A S K I N G
I M A G E S O U R C E S : D A W N F U - P I X A B A Y , C A N V A F R E E F O R U S E , K A B O O M P I C S / K A R O L I N E - P E X E L S
4

9. AS A RESULT...
SOCIETY IS NOW BECOMING
INCREASINGLY BETTER AT
MULTITASKING
...WHICH MAY NOT BE SUCH A BAD THING

10. HIGH MEDIA
MULTITASKERS
Thesepeopleactuallyperformbetterinamultitasking
environment
Weareseeingmoreofthesepeopleaswebeginto
adapttomediainfluencebygrowingupwithenhanced
stimuli
I M A G E : C A N V A , F R E E F O R U S E
5

11. BRAIN STRUCTURE
A F F E C T S O F M U L T I T A S K I N G
I T W A S F O U N D T H A T H I G H M E D I A U S E R S H A D L E S S
D E N S E G R A Y M A T T E R I N T H E I R A N T E R I O R C I N G U L A T E
C O R T E X
T H I S P A R T O F T H E B R A I N I S A S S O C I A T E D W I T H
EMOTIONAL PROCCESSING COGNITIVE PROCCESSING
5
I L L U S T R A T I O N S : C A N V A , F R E E F O R U S E

12. MULTITASKING
ATTENTION
SPAN
B U T T H E D O W N S I D E I S

13. Studies show that people
who use more media have
shorter, more intense
creativity bursts. People
who do not use media less
have longer, less intense
creativity bursts
I M A G E : C A N V A , F R E E F O R U S E
6

14. HOWEVER,
Whilehighmediausershadlowerattention
spans,theyhavehighinstancesofbrain
signalsrelatedtoencodinginformationto
memory6
I L L U S T R A T I O N : C A N V A , F R E E F O R U S E

15. BECAUSE OUR
MINDS ARE
CHANGING,
SHOULD MEDIA
CHANGE?
...WELL YES

16. ADVERTISERS ARE NOW
LOOKING AT HOW TO
ADJUST THEIR CONTENT
TO APPEAL TO THE
CHANGING MEDIA
INFLUENCED MIND
ADJUST ADS FOR
DIGITAL FRONT-LOADED
ATTENTION SPANS
Marketersareadapting
MUSIC
FASHION ARTCLEAR ENGAGING
effective
ad
6

17. "WE NEED TO BE MORE CLEAR
AND CONCISE WITH
MESSAGING AS EARLY AS
POSSIBLE - ALMOST CRAFTING
HEADLINES."
- A L Y S O N G A U S B Y , M I C R O S O F T C A N A D A .
I M A G E S : " C O K E S I D E O F L I F E R E M I X " F L I C K R , " N I K E : T H E R U N " V I M E O , " R E D B U L L A D
C A M P A I G N C A R " F L I C K R
6

18. THE RISE OF MEDIA
HAS BECOME A
CYCLICALPROCESS
I L L U S T R A T I O N : C A N V A , F R E E F O R U S E

19. MEDIA IS
SHAPING OUR
MINDS
AND BECAUSE OF THAT MEDIA MUST
ADAPT TO THE CHANGING MIND IN
ORDER TO BE EFFECTIVE

20. WORKS CITED
1 . P E R R I N , A . ( 2 0 1 5 ) . S O C I A L M E D I A U S A G E : 2 0 0 5 - 2 0 1 5 . P E W R E S E A R C H C E N T E R : I N T E R N E T ,
S C I E N C E & T E C H . R E T R I E V E D 2 M A R C H 2 0 1 7 , F R O M
H T T P : / / W W W . P E W I N T E R N E T . O R G / 2 0 1 5 / 1 0 / 0 8 / S O C I A L - N E T W O R K I N G - U S A G E - 2 0 0 5 - 2 0 1 5 /
2 . I N T E R N E T U S E R S H A V E A V E R A G E O F 5 . 5 4 S O C I A L M E D I A A C C O U N T S . ( 2 0 1 7 ) .
G L O B A L W E B I N D E X . N E T . R E T R I E V E D 2 M A R C H 2 0 1 7 , F R O M
H T T P S : / / W W W . G L O B A L W E B I N D E X . N E T / B L O G / I N T E R N E T - U S E R S - H A V E - A V E R A G E - O F - 5 - S O C I A L -
M E D I A - A C C O U N T S
3 . H O W M U C H T I M E D O P E O P L E S P E N D O N S O C I A L M E D I A ? [ I N F O G R A P H I C ] . ( 2 0 1 7 ) . S O C I A L M E D I A
T O D A Y . R E T R I E V E D 2 M A R C H 2 0 1 7 , F R O M
H T T P : / / W W W . S O C I A L M E D I A T O D A Y . C O M / M A R K E T I N G / H O W - M U C H - T I M E - D O - P E O P L E - S P E N D -
S O C I A L - M E D I A - I N F O G R A P H I C
4 . M A I L , T . ( 2 0 1 4 ) . F O U R W A Y S C A N A D I A N S A R E C O N S U M I N G M E D I A D I F F E R E N T L Y . T H E G L O B E A N D
M A I L . R E T R I E V E D 3 M A R C H 2 0 1 7 , F R O M H T T P : / / W W W . T H E G L O B E A N D M A I L . C O M / R E P O R T - O N -
B U S I N E S S / I N D U S T R Y - N E W S / M A R K E T I N G / F O U R - W A Y S - C A N A D I A N S - A R E - C O N S U M I N G - M E D I A -
D I F F E R E N T L Y / A R T I C L E 2 1 9 4 9 6 3 0 /
5 . R E D D Y . S . ( 2 0 1 4 ) . Y O U R H E A L T H : S T U D Y F I N D S S O M E T E E N S C A N E X C E L A T M U L T I T A S K I N G . T H E
W A L L S T R E E T J O U R N A L . R E T R I E V E D 3 M A R C H 2 0 1 7 .
F R O M H T T P S : / / S E A R C H . P R O Q U E S T . C O M / D O C V I E W / 1 6 1 0 8 8 4 9 9 3 ? A C C O U N T I D = 6 1 8 0
6 . K R A S H I N S K Y . S . ( 2 0 1 5 ) . A T T E N T I O N S P A N S I N A D I G I T A L W O R L D . T H E G L O B E A N D M A I L .
R E T R I E V E D 3 M A R C H 2 0 1 7 . F R O M H T T P : / / G O . G A L E G R O U P . C O M / P S / I . D O ?
P = C P I & S W = W & U = Q U E E N S U L A W & V = 2 . 1 & I D = G A L E % 7 C A 4 1 2 9 8 4 3 8 7 & I T = R & A S I D = D A F A 6 B 1 1 4 6 3 B E D 4 F
D 5 5 F 2 8 8 C 9 2 D 2 5 C 0 C