Jaroslav Melichar

Czech Republic Czech Republic

EXPORT DIRECTOR

Apparel / Fashion

• Foreign Trade Director in company with year turnover 40 mil. USD with responsibility for export worldwide (Europe, Asia/Australia, US/CAN, Latin America, Middle East, Africa. • Leading a team of sales managers in CZ (Prague) + completion of foreigners, marketing team management marketing, back office (total 22 people) • Responsibility for the outcome (annual plan) • Design and implementation of business and marketing strategies • The acquisitions and market development, especially outside the EU • The change in strategy from B2B -> B2C