Social Media Marketing plan made in marketing class for a non profit client

1. Michael Chandler
Caleb Heath
Seth McEntire
Jasdeep Singh

2. REFUGE COFFEE CO.
• 501c3 non-profit business
• Clarkston, GA
• Exists to serve the Global Community in
Clarkston

3. REFUGE COFFEE CO.
• Makes Impact Through:
• Coffee-related job creation
• Job Training
• Social Networking
• Commerce

4. COMPETITORS – LOCAL

5. COMPETITORS –
DOMESTIC/INTERNATIONAL

6. KEYWORDS COMPETITION

7. KEYWORDS COMPETITION

8. CHANNELS ANALYSIS
• Facebook
• 1,000 Posts 3,000 Followers – 1,000 People check in
• Instagram
• 1,000 Posts – 5,000 Followers
• Twitter
• 1,000 Tweets – 650 Followers

9. KEYWORDS
Focusing on the truck campaign first
instead of a generic coffee shop has been
very good for ranking on search engines

10. SOCIAL REVIEWS
• Facebook – 40 five star reviews
• Google – 15 five star reviews
• Yelp – 15 Five star reviews

11. WEBSITE
TRAFFIC
• Mobile avg views/day – 10
• PC avg views/day – 150
• All organic

12. SEO: IT’S IMPACT ON THE BRAND

13. WHAT IS SEO?
•Search Engine Optimization
•Process of affecting the visibility of a website or a
webpage in a web search engine’s unpaid results
•Often referred to as “natural”, “organic”, or
“earned” results

14. WHAT IS SEO? (CONTINUED)
• All major search engines such as Google, Bing and Yahoo have
primary search results.
• Web pages and other content such as videos or local listings are
shown and ranked based on what the search engine considers
most relevant to users.
• The earlier, and more frequently a site or phrase appears in search
results lists, the more visitors it will likely receive from whatever
search engine users.
• In turn, these visitors can then, be converted into customers.

15. RECOMMENDATIONS
• Website
• General Redesign
• Work on backend
• Videos are good

16. KEYWORDS
• 1 Help refugees Atlanta
• 2 Atlanta refugee non profit
• 3 Help Clarkston
• 4 Coffee food truck
• 5 Refugee Atlanta

17. SOCIAL MEDIA + REVIEWS
• More cross linking – bring Instagram followers to
Facebook
• More posts on twitter and less/day on Instagram
and Facebook
• Customize posts to platform
• More Videos
• Encourage more people to review…. Maybe not 5
stars
• More Hashtags in each post!

18. THANKS!
Questions/Comments