Keynote Presentation given at the Engage! Expo in San Jose, CA, September 24, 2009, by Gina Debogovich and Jason Parker, Best Buy Co., Inc.

1. Implementing Best Buy's Social Media Strategy Gina Debogovich, Community Manager Jason Parker, Community Analyst

2. Our Journey Creating meaningful communication Partnerships with Key Stakeholders

3. Active Participation

4. Community Geek Squad BlueShirts Customers Superusers

5. Spreading to Indirect Communities

6. Spreading Throughout the Business

7. Future: Customer Service 2.0 Content Aggregation Increase Video Content Serve as a Platform

8. Questions? Follow Us! http://twitter.com/bby_community