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Presentation4 media placement 02

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Jason Tham
Jason Tham
Actualités & Politique
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Media Placement Jason | Leah | Lindsey | Tiffany We’re here 4 ya’
Media ClassMedia Class: Radio Media Vehicle: 50 Campus Radio, 10 National Radio stations including KIIS, MINN, WSSD, WFMU
Media Class: Radio Magazine Media Vehicle: People, Cosmopolitan, Women’s Health, Men’s Health, Digital Juice, Sports Illustrated
Media Class: Radio Magazine Online TV Media Vehicle: YouTube, Hulu
Media Class: Radio Magazine Online TV Newspapers Media Vehicle: 50 Campus Newspapers (e.g. University Chronicle)
Media Class: Radio Magazine Online TV Newspapers Campus Event Media Vehicle: BestBuy Campus Day at 100 State Universities (two per State)
Media Class: Radio Magazine Online TV Newspapers Campus Event Social Networks Media Vehicle: Facebook, Twitter
Rationale Radio Magazines Online TV Newspapers Campus Events Social Networks Radio Radio Radio Radio Radio Radio
Budget Planning Radio Magazines Online TV Newspapers Campus Events Social Networks 200.00-1000.00 80,000.00 n/a 200.00 11,000 15,000 30 sec 1/3 page 30 sec ¼ page 1 day Sidebar ad/ background 5,840,000.00 8,640,000.00 1,000,000.00 720,000.00 1,500,000.00 220,000.00 Media Cost-per-unit Size/Duration Subtotal Grand Total: 17,920,000.00
January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2) CampusRadio Radio Magazine People Cosmopolitan Women'sHealth Men'sHealth DigitalJuice SportsIllustrated CampusPaper SocialNetworks OnlineTV CampusEvents Placement Schedule Year One Year Two J F AM M J A S O N D JJ F M A M J
January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2) CampusRadio Radio Magazine People Cosmopolitan Women'sHealth Men'sHealth DigitalJuice SportsIllustrated CampusPaper SocialNetworks OnlineTV CampusEvents Placement Schedule Year One Year Two J F AM M J A S O N D JJ F M A M J
January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2) CampusRadio Radio Magazine People Cosmopolitan Women'sHealth Men'sHealth DigitalJuice SportsIllustrated CampusPaper SocialNetworks OnlineTV CampusEvents Placement Schedule Year One Year Two J F AM M J A S O N D JJ F M A M J
January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2) CampusRadio Radio Magazine People Cosmopolitan Women'sHealth Men'sHealth DigitalJuice SportsIllustrated CampusPaper SocialNetworks OnlineTV CampusEvents Placement Schedule Year One Year Two J F AM M J A S O N D JJ F M A M J
January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2) CampusRadio Radio Magazine People Cosmopolitan Women'sHealth Men'sHealth DigitalJuice SportsIllustrated CampusPaper SocialNetworks OnlineTV CampusEvents Placement Schedule Year One Year Two J F AM M J A S O N D JJ F M A M J
January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2) CampusRadio Radio Magazine People Cosmopolitan Women'sHealth Men'sHealth DigitalJuice SportsIllustrated CampusPaper SocialNetworks OnlineTV CampusEvents Placement Schedule Year One Year Two J F AM M J A S O N D JJ F M A M J
January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2) CampusRadio Radio Magazine People Cosmopolitan Women'sHealth Men'sHealth DigitalJuice SportsIllustrated CampusPaper SocialNetworks OnlineTV CampusEvents Placement Schedule Year One Year Two J F AM M J A S O N D JJ F M A M J
Media Class: Radio Magazine Online TV Newspapers Campus Event Social Networks Media Vehicle: Campus and National Radio Stations People, Cosmopolitan, M&W Health, Dig.Juice, Sport Illus. Hulu, Youtube Campus Newspapers Campus Day & Give outs Facebook, Twitter Rationale: Target the Youth! Budget Planning: 17,920,000.00 Ad Duration: 18 months
Questions? Thank you.

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Presentation4 media placement 02

  • 1. Media Placement Jason | Leah | Lindsey | Tiffany We’re here 4 ya’
  • 2. Media ClassMedia Class: Radio Media Vehicle: 50 Campus Radio, 10 National Radio stations including KIIS, MINN, WSSD, WFMU
  • 3. Media Class: Radio Magazine Media Vehicle: People, Cosmopolitan, Women’s Health, Men’s Health, Digital Juice, Sports Illustrated
  • 5. Media Class: Radio Magazine Online TV Newspapers Media Vehicle: 50 Campus Newspapers (e.g. University Chronicle)
  • 6. Media Class: Radio Magazine Online TV Newspapers Campus Event Media Vehicle: BestBuy Campus Day at 100 State Universities (two per State)
  • 7. Media Class: Radio Magazine Online TV Newspapers Campus Event Social Networks Media Vehicle: Facebook, Twitter
  • 8. Rationale Radio Magazines Online TV Newspapers Campus Events Social Networks Radio Radio Radio Radio Radio Radio
  • 9. Budget Planning Radio Magazines Online TV Newspapers Campus Events Social Networks 200.00-1000.00 80,000.00 n/a 200.00 11,000 15,000 30 sec 1/3 page 30 sec ¼ page 1 day Sidebar ad/ background 5,840,000.00 8,640,000.00 1,000,000.00 720,000.00 1,500,000.00 220,000.00 Media Cost-per-unit Size/Duration Subtotal Grand Total: 17,920,000.00
  • 10. January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2) CampusRadio Radio Magazine People Cosmopolitan Women'sHealth Men'sHealth DigitalJuice SportsIllustrated CampusPaper SocialNetworks OnlineTV CampusEvents Placement Schedule Year One Year Two J F AM M J A S O N D JJ F M A M J
  • 11. January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2) CampusRadio Radio Magazine People Cosmopolitan Women'sHealth Men'sHealth DigitalJuice SportsIllustrated CampusPaper SocialNetworks OnlineTV CampusEvents Placement Schedule Year One Year Two J F AM M J A S O N D JJ F M A M J
  • 12. January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2) CampusRadio Radio Magazine People Cosmopolitan Women'sHealth Men'sHealth DigitalJuice SportsIllustrated CampusPaper SocialNetworks OnlineTV CampusEvents Placement Schedule Year One Year Two J F AM M J A S O N D JJ F M A M J
  • 13. January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2) CampusRadio Radio Magazine People Cosmopolitan Women'sHealth Men'sHealth DigitalJuice SportsIllustrated CampusPaper SocialNetworks OnlineTV CampusEvents Placement Schedule Year One Year Two J F AM M J A S O N D JJ F M A M J
  • 14. January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2) CampusRadio Radio Magazine People Cosmopolitan Women'sHealth Men'sHealth DigitalJuice SportsIllustrated CampusPaper SocialNetworks OnlineTV CampusEvents Placement Schedule Year One Year Two J F AM M J A S O N D JJ F M A M J
  • 15. January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2) CampusRadio Radio Magazine People Cosmopolitan Women'sHealth Men'sHealth DigitalJuice SportsIllustrated CampusPaper SocialNetworks OnlineTV CampusEvents Placement Schedule Year One Year Two J F AM M J A S O N D JJ F M A M J
  • 16. January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2) CampusRadio Radio Magazine People Cosmopolitan Women'sHealth Men'sHealth DigitalJuice SportsIllustrated CampusPaper SocialNetworks OnlineTV CampusEvents Placement Schedule Year One Year Two J F AM M J A S O N D JJ F M A M J
  • 17. Media Class: Radio Magazine Online TV Newspapers Campus Event Social Networks Media Vehicle: Campus and National Radio Stations People, Cosmopolitan, M&W Health, Dig.Juice, Sport Illus. Hulu, Youtube Campus Newspapers Campus Day & Give outs Facebook, Twitter Rationale: Target the Youth! Budget Planning: 17,920,000.00 Ad Duration: 18 months