Design Out Loud: Brainstorming
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This is a presentation that outlines various novel brainstorming techniques to help work with potential users, users and coworkers. These techniques focus on helping craft compelling stories through brainstorming tools and techniques. It is these stories that help uncover valuable insights.
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Design Out Loud: Brainstorming
- 1. DESIGN OUT LOUD Carnegie Mellon University School of Design Senior ID Studio | Class 3: Brainstorming © DePerro 2010
- 2. The goal of brainstorming is to generate ideas! To accomplish this we must postpone our judgements until after the exercise. © DePerro 2010
- 3. BRAINSTORMING The Chemistry of Brainstorming ‣ Try and have a diverse group of people/professions present. ‣ Your group size should be 4 to 7 people. ‣ Prepare topics, goals, questions for the moderator to use, to keep the energy and pace active. ‣ Encourage outrageous ideas. ‣ If you see an unexpected, valuable trend improvise and explore it. ‣ Pick a predefined time limit(s), don’t let things drag on ‣ Keep it fun! © DePerro 2010
- 4. BRAINSTORMING What are the types? ‣ Structured ‣ Learn what you don’t know you need to know ‣ Test what you think you know ‣ Unstructured ‣ Test ideas, concepts, models with users ‣ Silent ‣ Solve for a given scenario © DePerro 2010
- 5. BRAINSTORMING After The Session Has Ended ‣ Recap the session ‣ Collect all the ideas ‣ Group like items ‣ Discuss key findings, insights ‣ Ask participants their observations/impressions ‣ Eliminate items that may not be relevant to the original topic ‣ Thank participants for their time © DePerro 2010
- 6. RECORDING Documenting The Session ‣ Take Notes ‣ If you’re recording write down the time stamp to revisit. ‣ Write down key quotes, along with who said it. ‣ Video/Picture ‣ Tripod of key angles, capture group vs. capture a task they’re doing ‣ Floating camera, documenting key insights ‣ Audio ‣ Capturing a conversation; be careful they don’t speak over one-another ‣ Mouse ‣ Track users mouse movements (or eye movements) over an interface. © DePerro 2010
- 7. EXAMPLES v/ Brainstorming Techniques: - Structured - Unstructured - Silent © DePerro 2010
- 8. STRUCTURED Wizard of Oz Prototyping... © DePerro 2010
- 9. STRUCTURED Velcro Modeling... © DePerro 2010
- 10. STRUCTURED Sticker Exercise + Empathy Training © DePerro 2010
- 11. STRUCTURED Sticker Layout Exercise © DePerro 2010
- 12. UNSTRUCTURED Concept Maps... © DePerro 2010
- 13. SILENT Surveys... © DePerro 2010
- 14. YOUR SUPPLIES What You’ll Need To Craft Your Session: v/ - Sticky Notes, Paper - Pens/Markers, Whiteboard/Craft Paper - Brain Food - Exercise Specific Items - Likeness Release Form - Reward for their time? © DePerro 2010