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Winning Big With Digital Advertising

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Jason Dodge
Jason Dodge

Jason's presentation given at the American Marketing Association of West Michigan and American Marketing Association of Wichita. Pay-per-click, SEM, Display, Paid-social, Remarketing and Retargeting. What do all these buzzwords mean? Whether you’re a seasoned marketing professional in charge of digital strategies, or new to the world of digital ads, we all have something to learn. In his presentation, Jason breaks down many of the popular digital ad platforms on the market. Providing insights on each channel, and how to win in the digital space with more effective campaigns that reach your target audience.

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jason@blacktruckmedia.com @dodgejd
$600 BILLION $60+ Billion in Digital
DIGITAL HAS REACH
FORTY PERCENT World Population That Has Internet source: live stats
3+ BILLION SEARCHES 50% On Mobile Devices source: google
65% AMERICAN ADULTS Use Social Media source: pew internet
METRICS & ANALYTICS Campaign Tracking
CHANNEL PLAYERS
SEARCH ENGINES
“97% of searches today do NOT have 10 blue links.” - Dr. Pete Meyers, Moz
60% CLICK
SEARCH BETTER • Improved Keywords • Geotargeting • Ad Extensions • Sitelinks • Bid Modifiers
DISPLAY ADS Remember Banner Ads?
90% INTERNET USERS Google Display Network source: google
TARGET BETTER • Geotargeting • Demographics • Interests & Topics • Site Placements • Use Images & Text
SOCIAL MEDIA Paid Social Advertising
SOCIAL ACTIVITY • 1.4 Billion on Facebook • 400 Million on LinkedIn • 320 Million on Twitter • 400 Million Instagram source: drm
BETTER AUDIENCES Improve Your Audience Targeting
PROGRAMATIC Your New Media Buyer
NATIVE Positive User Experience
ONLINE VIDEO ADS 1 Billion Active YouTube Users source: drm
81% MILLENNIALS Actively Use YouTube source: business insider
source: google
VIDEO MYTHS Facebook vs. YouTube
source: venturebeat
323 DAYS PER MINUTE YouTube Videos Consumed on Facebook
DO VIDEO BETTER Think Like a Viewer
REMARKETING Digital’s Creepy Little Brother
DISPLAY REMARKETING Display Networks & Social Media
SEARCH REMARKETING Remarketing Lists for Search
REMARKET BETTER Think Like a User
BEYOND 2016 Video & Programmatic to Increase
AD BLOCKING Trends in Digital Advertising
RECAP • Define Your Goals • Really Understand Your Audience • User-first Mentality • Not All Channels Are Created Equal • Measure & Refine
THANK YOU @BlackTruckMedia jason@blacktruckmedia.com

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