Jason's presentation given at the American Marketing Association of West Michigan and American Marketing Association of Wichita. Pay-per-click, SEM, Display, Paid-social, Remarketing and Retargeting. What do all these buzzwords mean? Whether you’re a seasoned marketing professional in charge of digital strategies, or new to the world of digital ads, we all have something to learn. In his presentation, Jason breaks down many of the popular digital ad platforms on the market. Providing insights on each channel, and how to win in the digital space with more effective campaigns that reach your target audience.