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jason@blacktruckmedia.com
@dodgejd
$600 BILLION
$60+ Billion in Digital
DIGITAL HAS REACH
FORTY PERCENT
World Population That Has Internet
source: live stats
3+ BILLION SEARCHES
50% On Mobile Devices
source: google
65% AMERICAN ADULTS
Use Social Media
source: pew internet
METRICS & ANALYTICS
Campaign Tracking
CHANNEL PLAYERS
SEARCH ENGINES
“97% of searches today do NOT
have 10 blue links.” - Dr. Pete Meyers, Moz
Winning Big With Digital Advertising
60%
CLICK
SEARCH BETTER
• Improved Keywords

• Geotargeting

• Ad Extensions

• Sitelinks

• Bid Modifiers
DISPLAY ADS
Remember Banner Ads?
90% INTERNET USERS
Google Display Network
source: google
TARGET BETTER
• Geotargeting

• Demographics

• Interests & Topics

• Site Placements

• Use Images & Text
SOCIAL MEDIA
Paid Social Advertising
SOCIAL ACTIVITY
• 1.4 Billion on Facebook

• 400 Million on LinkedIn

• 320 Million on Twitter

• 400 Million Instagram
source: drm
BETTER AUDIENCES
Improve Your Audience Targeting
PROGRAMATIC
Your New Media Buyer
NATIVE
Positive User Experience
Winning Big With Digital Advertising
ONLINE VIDEO ADS
1 Billion Active YouTube Users
source: drm
81% MILLENNIALS
Actively Use YouTube
source: business insider
source: google
VIDEO MYTHS
Facebook vs. YouTube
source: venturebeat
323 DAYS PER MINUTE
YouTube Videos Consumed on Facebook
DO VIDEO BETTER
Think Like a Viewer
REMARKETING
Digital’s Creepy Little Brother
DISPLAY
REMARKETING
Display Networks & Social Media
SEARCH
REMARKETING
Remarketing Lists for Search
REMARKET BETTER
Think Like a User
BEYOND 2016
Video & Programmatic to Increase
AD BLOCKING
Trends in Digital Advertising
Winning Big With Digital Advertising
Winning Big With Digital Advertising
RECAP
• Define Your Goals

• Really Understand Your Audience

• User-first Mentality

• Not All Channels Are Created Equal

• Measure & Refine
THANK YOU
@BlackTruckMedia

jason@blacktruckmedia.com

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