4. Jason Hall Ex - Shopzilla Senior Director, Search Intelligence Monthly PPC budgets > $5,000,000 Responsibilities Built PPC operations in US and in EU Launched EU affiliate program, EU blog network Moved to Brasil Feb 2010 Co-founded eCamaleão Marketing Ltda Aug 2010
5. PavelDolezal Ex – Ataxo / Ex – Atlas Twareg – co-founder Angel investor in Falanxia, BrandzFriendz OfertasResumidas 5
8. Today Beta until May 2011 Today: 40,000 – 60,000 visitors / day 5,000 Facebook fans 700 Twitter followers 2Xthe conversion rate as the largest aggregator (source: Clube da Formiga) 8
10. Site Development Several months to create the infrastructure Currently nearly 200 partners listed on the site Agile project management methodology Design changes tested, winning designs deployed
11. Launch of PPC 1,000,000 keywords - several accounts Google – best tools to scale quickly Separate accounts for Search vs GDN Tools
12. Tracking Tags Unique tracking IDs per keyword Google Analytics OfertaResumidas.com.br/turismo? utm_source=google &utm_medium=cpc &utm_content=yt3290 12
15. More Examples Festa Ad http://www.youtube.com/user/OfertasResumidas#p/u/4/mz0eXytNS2M Over 3.1 million impressions on 5 ads 15
16. Social At a high level, we believe that comprascoletivas are about shopping, sharing, and community (social commerce) We have designed the site with Social in mind from the beginning New sharing features added all the time