This document discusses social media tools for communication. It introduces several presenters and their social media profiles. It then covers housekeeping details for interacting with the session's social media accounts. The bulk of the document discusses various social media tools - Facebook profiles, pages, groups and insights, YouTube features, and Twitter functions like mentions, retweets, hashtags and direct messages. It explores why these tools are useful for sharing, listening, connecting, learning, event management and more.

1. Social Media 101
The Tools of Communication
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2. Who we are...
Jason Verhoosky
DanversCARES
community liaison/youth program coordinator
• www.facebook.com/JasonVerhoosky
• Twitter: @JasonVerhoosky
• Blog: www.streamingcreative.com
LaDonna Coy MHR, CPS, CDLA
Learning for Change
New Media & Prevention Specialist
• www.facebook.com/Ladonna Coy
• Twitter: @coyenator
• Blog: www.technologyinprevention.blogspot.com
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3. Who we are...
Thomas A. Workman, Ph.D.
Baylor College of Medicine
Eisenberg Center
Translation & Production Lead
Sue Stine
CADCA National Coalition Institute
Sr. Manager of Dissemination and Coalition Relations
• www.facebook.com/CADCA
• Twitter: @suestine
• www.cadca.org
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4. House Keeping
Interact
Facebook: www.facebook.com/CADCA
Official Twitter Hashtag: #MYTI2011
Connected Communities:
www.connectedcommunities.ning.com
Raise Your Hand: If all else fails feel free to
raise your hand and ask a question.
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5. Where are you?
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6. A table full of tools...
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9. Why?
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10. A table full of tools...
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11. Identify your tool
42% of youth age 5-17 are on facebook
87% of adults age 18-44 are on facebook
46% of adults age 45-64 are on facebook
4% of youth age 5-17 are on facebook
33% of adults age 18-44 are on facebook
16% of adults age 45-64 are on facebook
Youtube receives over 2 Billion views every day
Over 24 hours of footage are uploaded every min.
Youtube is the #1 site visited by youth in USA
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12. How?
What is your desired outcome?
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13. How?
What is your message?
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14. How?
Who is your audience?
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15. How?
Do you have your bases covered?
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16. A table full of tools...
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19. Facebook
• Profile
• Page
• Group
• Community Page
• Insight
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20. The Profile
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21. The Page
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22. The Group
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23. Insights
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24. Insights
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25. Insights
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26. Why we use the tools we do...
• Sharing
• Listening
• Connecting
• Learning
• Events Management
• Group Management
• Collaboration
• Communication
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27. A table full of tools...
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30. Youtube
• Viewing
• Linking
• Uploading
• Subscribing
• Interacting
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36. A table full of tools...
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39. A lot can happen with
140 Characters or less
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40. Why we use the tools we do...
@ = Mention
A mention is a way to engage in
conversation with someone, but
remains public.
RT = Retweet
A way to share someone else’s
tweet with your followers. If
space allows, you can also
comment on the original
message.
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41. Why we use the tools we do...
@ = Mention
RT = Retweet
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42. Why we use the tools we do...
# = Hashtag (category)
Want to search or categorize
something? Use a hashtag
(i.e.. #cadcasome)
DM = Direct Message
If you would like to send a private
message to one of your
followers, this is how you do it.
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43. Why we use the tools we do...
# = Hashtag (category)
DM = Direct Message
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44. Why we use the tools we do...
• Listening
• Learning
• Dialogue
• Sharing
• Promoting/Linking
• Inspiration
• Collaboration
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45. Why we use the tools we do...
• Twitter Clients/Apps
• Tweetdeck
• Seesmic Desktop
• Twellow
• Tweetpic
• Tweetlater
• Tweetchat
• Twitter Search
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46. A table full of tools...
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