company presentation

1. Jaspinder Singh (jaspinde)

2. Problem
Twelve brands with an individual identity and a common goal: mobility

3. Main Products
• Passenger Vehicles
• Commercial Vehicles

4. Other Products
• Large-bore diesel engines
• Turbomachinery
• Financial Services

5. Early History
• 1937
• Established by German Labour Front
• 1939
• Plant used in WWII for military vehicles
• 1968
• Disney movie “Herbie”
• 1969
• Modern day Audi formed

6. Recent History
• 1998
• Bentley, Bugatti, and Lamborghini
• 2003
• Final Type One Beetle produced
• 2015
• Dieselgate

7. Financials
• €230.7 Billion in
revenue (2017)
• €11.7 Billion in
operating profit (2017)

8. Dieselgate
• $30 Billion in fines
• Decrease in sales
• Stock plunged 50%
• Damaged reputation

9. Stock History

10. Business Model

11. Secret Sauce
• Choice of brands
• Platform strategy

12. What's Hot
TRANSFORM 2025+
• “Become the world market leader in e-mobility by 2025 and to
develop the industry’s strongest digital ecosystem”
• “Significant improvements in efficiency and productivity”
• Larger focus on SUVs and electric vehicles in North America and China

13. Competition
Cars in every class Electric Vehicle
(200 mile range)
Dealerships Autonomous
Driving

14. Prediction
Succeed
• Willing to make huge investments in the e-mobility segment
• Showing signs of recovery from Dieselgate

15. References
• https://www.volkswagenag.com/en/brands-and-models.html
• http://fortune.com/2018/02/06/volkswagen-vw-emissions-scandal-penalties/
• https://www.statista.com/statistics/272053/operating-profit-of-volkswagen-since-2006/
• http://annualreport2017.volkswagenag.com/group-management-report/value-added-
statement/roi-and-value-contribution-in-the-reporting-period.html
• https://www.volkswagenag.com/en/news/2016/11/transform-2025.html
• https://www.energysage.com/electric-vehicles/buyers-guide/top-ev-companies/
• https://www.cars.com/articles/which-cars-have-self-driving-features-for-2017-
1420694547867/
• https://www.fastcompany.com/1512941/history-volkswagen