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Pub matic mediabriefing-151112
1. Implementing RTB –
A publisher’s challenge
Gareth Holmes, UK Publisher Director, PubMatic
Jonathan McCauley-Oliver, Online Sales Manager, National Rail Enquiries
Media Briefing’s Revenue Realities, November 2012
Proprietary and Confidential
2. The Results
Unsold
Greater eCPMs Daily sold
Bargaining impressions
+50%
Power 3m to 5.5m
Increased Revenues
Visibility increased
into Lost Bids +30%
Monetising Minimal
Seasonal Blocklist
Trends Issues
1
Proprietary and Confidential