2. INTRODUCTION
E marketing or electronic marketing is a
subset of E-Business.
It utilises electronic medium to perform
marketing activities.
Distributing information with the help of
electronics via internet.
Promoting an organisation via electronic medium
3. FEATURES OF E-MARKETING
Internet marketing allows global marketing facility
It is less expensive
It makes marketing easier
sell your products and services and encash your bills
from anywhere.
It increases the choice of products, services and
sellers.
Vast availability of information.
4. NATURE OF E-MARKETING
Arrival of the internet
Wide advertisement board .
Internet marketing online business
5. HOW E-MARKETING IS BETTER
THAN
TRADITIONAL MARKETING
E-MARKETING
TRADITIONAL
MARKT.
Interactive advertising
Methods of digital marketing
is less expensive
E-marketing is marketing to
consumers through online
channels like websites and
online banner advertisements.
Contact from one side
Traditional marketing
methods more expensive
It refers to offline
marketing tactics such as
print advertisements,
television and radio ads,
direct mail and trade
show advertising.
6.
7.
8. TOP 10 ONLINE SITES IN INDIA
Flipkart.com(1)
Jabong.com(2)
Myntra.com(3)
Snapdeal.com(4)
Amazon.in(5)
Ebay.in(6)
Naaptol.com(7)
Yebhi.com(8)
yepme.com(9)
Infibeam.com(10)
Homeshop18.com(11)
And others are in race............
9. LIMITATIONS
Out right scams
The consumer is unable to physically feel or try
on the product
Marketer will not be able to use the personal
touch factorhuman factor
Technology
Low connection speed
complication
10. CONCLUSION & FUTURE SCOPE
Online marketing, especially search engine
marketing will continue growing in double digits
in the next few years
At the same time there are an increasing number
of households using the internet and search
engines
11. LINKS AND SOURCES
WWW.GOOGLE.COM
Article Source: http://EzineArticles.com/
