Nivani Govinder - Kickstart Your Digital Marketing
1. Kickstart your Digital Marketing
Nivani Govinder
Head of SMB Marketing, Sub-Saharan Africa
2. Confidential + Proprietary
The digital opportunity
Consumers today are accessing digital information
through many devices and many channels
3. Reminder: In order to
grow, a business will
use marketing to:
• Attract a new customer
base; and then
• Retain that base by
continuing to satisfy their
needs
7. Google My Business
Attract new customers for
free with useful, fresh info
1 2 3
Engage with customers
and build loyalty
Discover how people interact
with your listing
8. Business information
Keep your info current
so people can find you
People look to Google for the latest, most accurate info.
Keep your info fresh, so customers can choose your
business with confidence and find accurate, specific results
for services they’re interested in.
Keep your address, hours, category and other business
information up-to-date. 40% of people who searched
for local information were looking for business hours.
40%looking for business
open hours
(1) Google Consumer Barometer, April 2017
9. Phone call
Make it easier for
customers to get in touch
When your Google My Business listing is up-to-date, customers can
use the call button to contact you with just one click.
That way, people who are looking for your business or businesses
like yours online can get in touch at the exact moment when they are
interested.
10. Photos
Turn snapshots
into sales
Bring your business to life with photos.
Eye-catching photos will grab the interest of people who are
searching for your business or businesses like yours, helping
you stand out. Add unique photos of your products, store, team
members, and more.
Businesses with photos get 40% more requests for directions (1)
40%more requests
for directions
(1) Google/Oxera, The Benefits of Complete Business Listings, December 2014
11. Reviews
Be there when customers
need your help
Build loyalty by responding to customer reviews.
Be the first to know when a new review posts, and respond to
offer your point-of-view, fix a problem, answer a question, or
simply thank a happy customer.
Customers trust reviews - show you care when you engage with
online reviewers.
12. Posts
Bring in business by
sharing what’s new
It is now easy to post directly to your Google listing and
grab people's attention.
Get customers interested by sharing special offers and
promotions, and then see how they interact with the
newest updates from your business.
Share your latest news, events, offers, and more directly
on Google Search.
1 out of 2 customers look for promotions or
discounts when searching for a business online (1)
1. Share
(1) Ipsos research, impact of a complete listing, Oct 2017
50%looking for promotions
or discounts
13. Questions and Answers
Answer customer questions on
Google
As a business owner, you have the most reliable answers
to your customers’ questions, and we want to make it
easy for you to receive and respond to those questions.
That’s exactly what Questions and Answers lets you do.
With Questions and Answers, you can answer questions
from potential customers, highlight top responses, and
add frequently asked questions to your Google listing.
2. Engage
14. Website
Create a free website for
your business in minutes
Create a free website for your business in 10 minutes.
Attract customers with a simple, effective website that
people can trust. Create your website in minutes from the
information in your business listing. You can then customize
it with photos, business details, and more. It's easy to
update and will look great on mobile devices.
Listings with website get 25-35% more clicks than
listings without website (1)
25-35%
more clicks
(1) Google internal data, April 2017
15. Insights
See what’s working
Learn how potential customers find you,
interact with your listing, and what happens
next.
Track the most important actions, like calls,
requests for directions, and visits to your
website. Learn where your customers come
from, what days of the week you get the
most activity, and more.
16. How do I get started?
www.google.co.za/business
17. Please use your phone and
search for the services or
products your business offers
19. AdWords Express: Made with small businesses in mind
Smart and simple
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Start with goals, and
end with results
Making the power of
Google’s technology
accessible
20. How do I get started?
www.google.co.za/adwords/express
