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social media 2012 - Plan for a charity

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Javier Garcia
Javier Garcia

A friend from a charity recently asked me to answer four questions that will help them plan their social media strategy 2012.

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Social Media Plan for a charity / non profit 2012 Javier García Journalist Community Manager [email_address] - @jgarciacl
Presentation ,[object Object],[object Object],[object Object],[object Object]
Considerations about Social Media Plan for a charity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mission and priorities for social media ,[object Object],[object Object],In order of priorities 1. 2. 3. 4. 5. 6. 7. 8. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Drag and Drop the appropriate goal to your plan
Introduction: What do you get? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profile of your main follower ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profile of our fan on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communications SWOT ,[object Object],[object Object],Move them where is appropriate according to the  current situation ,[object Object],[object Object],[object Object],internal external ,[object Object],TW=Twitter / FB=Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Increase smartphone / table users in the country ,[object Object],[object Object],[object Object],[object Object],S trengths: W eaknesses O pportunities T hreats:
Which social networks. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content is key in any strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2.1  Weekly Checklist. Twitter.  w. 1 w. 2 w. 3 w. 4 Have you sent a tweet between 19 to 22 hours? (scheduled) Have you sent quotations about our cause? Have you sent news of social programs / on the mission? Have you sent #FF on Fridays? (Follow Fridays) Have you repeated a tweet last week? (repeat no more than 30%, 70% should be fresh content) Have you mentioned someone in any of your tweets? Have you responded tweets with mentions with “Thanks", “Praying“, “congratulations” is sufficient in several cases) Have you retweeted at least one tweet of your friends? Have you included # in your tweets #literacy #poverty #justice #country
Essential Tools ,[object Object],[object Object],[object Object],[object Object]
Monthly metrics http://twittercounter.com/ / http://klout.com/home http://www.allfacebook.com/ Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Rank. Klout Rank. Peer Ind Avg. news followers Avg.Tweets % grow in FB Active users Clicks web Min. web Click from TW Form. Contact TweetReach
Realistic and challenging goals. ,[object Object],[object Object],[object Object],[object Object],[object Object]

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social media 2012 - Plan for a charity

  • 1. Social Media Plan for a charity / non profit 2012 Javier García Journalist Community Manager [email_address] - @jgarciacl
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  • 11. 2.1  Weekly Checklist. Twitter.  w. 1 w. 2 w. 3 w. 4 Have you sent a tweet between 19 to 22 hours? (scheduled) Have you sent quotations about our cause? Have you sent news of social programs / on the mission? Have you sent #FF on Fridays? (Follow Fridays) Have you repeated a tweet last week? (repeat no more than 30%, 70% should be fresh content) Have you mentioned someone in any of your tweets? Have you responded tweets with mentions with “Thanks", “Praying“, “congratulations” is sufficient in several cases) Have you retweeted at least one tweet of your friends? Have you included # in your tweets #literacy #poverty #justice #country
  • 12.
  • 13. Monthly metrics http://twittercounter.com/ / http://klout.com/home http://www.allfacebook.com/ Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Rank. Klout Rank. Peer Ind Avg. news followers Avg.Tweets % grow in FB Active users Clicks web Min. web Click from TW Form. Contact TweetReach
  • 14.

Notes de l'éditeur

  1. Precise tools
  2. This is a nw , I http://twittercounter.com/ / http://klout.com/home http://www.allfacebook.com/