Google is also heavily considering site speed into its primary ranking algorithms. Performance is critical for websites in delivering the content. Even one study concluded that a single-second delay in load time can hurt the conversion rate of an e-commerce site by 7%. Also think about how much effort put towards setting up and managing the infrastructure required to build and deliver a high performance website. You need to think about choosing the right web servers, setting up the load balancers, caching mechanisms (and yes of course cache invalidation mechanisms) and autoscaling your instances (who knows when traffic goes up and down). In this talk, we discuss the new approach for building modern web applications - JAMStack - an architectural style for deploying fast, highly scalable and secured websites. JAMStack stands for client side **J**avascript, reusable **A**PIs and pre-built **M**arkups. Unlike LAMP or MEAN stack, JAMStack is not about specific languages, operating systems or frameworks, instead it is a new way of developing websites and apps. It leverages static site generators to pre build markups and deliver it through content delivery networks, removing the need for running web servers.