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Chat about Chatbots
- 2. Let’s Chat About Chatbots Mike Renahan, HubSpot
- 3. Start getting messages today Understand the rise of messaging Today’s Tactical Takeaways Identify your biggest opportunities Fuel Your Flywheel #ChatAboutChatbots
- 4. But First, A Story
- 6. The rise of messaging
- 11. Key terms
- 12. Conversations Key terms Interactive communication between two or more parties. #ChatAboutChatbots
- 13. Chatbots Key terms Computer programs that simulate one side of a conversation. #ChatAboutChatbots
- 14. Conversational marketing Key terms Building 1-to-1 relationships at scale (often using chatbots). #ChatAboutChatbots
- 15. Little did you know...
- 16. Messaging or Social? 4 billion 3.5 billion >
- 17. Messaging or Social? Source: BI Intelligence #ChatAboutChatbots
- 18. Messenger or Earth? 1.3 billion 1 billion >
- 19. Messenger or Earth? Source: TechCrunch #ChatAboutChatbots
- 20. “Messaging is one of the few things that people do more than social networking.” - Mark Zuckerberg #ChatAboutChatbots
- 21. Why it matters
- 22. Messaging is changing what consumers expect from companies #ChatAboutChatbots
- 23. Want to reach a business through messaging Source: Twilio #ChatAboutChatbots
- 24. 51% Want to reach a business 24/7 Source: Ubisend #ChatAboutChatbots
- 25. They want to message you. A lot. But where do you start? #ChatAboutChatbots
- 27. Repeatable Is a frequent and common interaction. #ChatAboutChatbots
- 29. Predictable Has a defined start, middle, and end. #ChatAboutChatbots
- 31. Impactable Adds real value to your business. #ChatAboutChatbots
- 33. Identify your biggest opportunities Repeatable Predictable Impactable Is a frequent and common interaction. Has a defined start, middle, and end. Adds real value to your business. #ChatAboutChatbots
- 34. So, lead generation, right?
- 35. Chatbots do more than generate leads. They fuel your flywheel. #ChatAboutChatbots
- 36. Happy customers are what drive business forward. Chatbots make it easier to be a happier customer.
- 37. Of Americans say 24-hour support is the best feature of chatbots. 64%
- 38. 58% Of Americans say chatbots are most beneficial when they can answer simple questions.
- 39. Chatbots do more than generate leads. They fuel your flywheel. #ChatAboutChatbots
- 40. How to get more messages today
- 41. Add a button to your Facebook page #ChatAboutChatbots
- 42. Install Customer Chat on your website #ChatAboutChatbots
- 43. Use free tools like ManyChat and HubSpot Bots #ChatAboutChatbots
- 44. Conversational marketing is the biggest shift in 10 years. Chat now
- 45. Let’s dive into HubSpot! #ChatAboutChatbots
Notes de l'éditeur
- In order to understand what’s happening today, we need to look back
- In order to understand what’s happening today, we need to look back
- Used to know the person you did business with
- Trying to reach more people with one message
- Put your hand up if your phone looks like this Abyss of email Read every text message And that’s because we read every message. It’s where we want to build one-to-one relationships.
- How do we get back to 1-to-1? Chatbots
- Set the table
- In order to define chatbots, we need to define conversations
- In order to define chatbots, we need to define conversations
- Point and click
- Growth in 4 years Invested in team
- Zuck’s had a good history of knowing how people work. He knows messaging is big.
- We’re businesses. Why do we care?
- The way consumers use their phones today is changing how we want to engage with businesses We don’t want to call or email anymore. Shorter, back and forth chats
- This is the way that consumers engage
- Hard for small teams
- My three-step framework for getting started. Take this back to your team
- What ways do people engage with your business the most?
- FAQ great example. It’s “Frequent” for a reason. Answering common questions via bot great
- Best bots focus on solving specific problems well. Look for interactions that you know the inputs and outputs
- Customer onboarding = helping people see value out of your product over time. Making it a back and forth thing = better relationship
- Great chatbots solve a real problem that get you closer to dollars
- Every time someone reaches out to your business via a contact form, you know % will convert
- Recap framework
- Now that you know that this can work, I want to end with actionable things you can take home to your business
- The way consumers use their phones today is changing how we want to engage with businesses We don’t want to call or email anymore. Shorter, back and forth chats
- The way consumers use their phones today is changing how we want to engage with businesses We don’t want to call or email anymore. Shorter, back and forth chats
- Now that you know that this can work, I want to end with actionable things you can take home to your business
- Your business FB page can have a button for people to message you Great if you’re already driving traffic to FB
- Sweet free tool from FB Install on site, people can chat on Messenger without leaving web Get their contact info right away and they can keep the conversation going later
- Plenty of free tools. ManyChat is my favorite you can start with today
- This is biggest change in marketing since mobile started growing Now’s your time to get started