My advice to public relations students. Your marks won't matter to your future employer but there's one test you must ace.

1. Career advice for future PR pros
November 22, 2018

2. Meet your
competition
1. Mom once worked with the boss.
2. Reporter with 5 years experience.
3. PR pro with 5 years experience.
4. Master’s grad with 2 PR internships.
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3. Getting straight As or the highest marks is NOT your goal.
Your goal is to get a job before you graduate.
It’s not to get straight As or the highest grades.
Your goal is to get a job before you graduate.

4. Your marks won’t matter but
there’s one test you must ace.

5. The airport test

6. Your flight’s been delayed 4 hours.
Will waiting with you be energizing or exhausting?

8. Ace the airport test during your internship.

9. Ace the
airport test
with your
instructors.

10. Ace the airport test during informational interviews.

11. Ace the airport test
and you get a choir
who’ll sing your
praises and
introduce you
to someone who
will hire you.

12. Beat your
competition
1. Mom once worked with
the boss.
2. Reporter with 5 years
experience.
3. PR pro with 5 years
experience.
4. Master’s grad with 2 PR
internships.
5. You’re the CHOSEN ONE.
You aced airport tests
during an informational
interview with the boss,
your internship and your
8 months in the PR
program. The manager
from your internship and
one of your profs have
called the boss to sing
your praises ahead of
your job interview.
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