2. HISTORICAL BACKGROUND
• The Walt Disney Company was founded on October 16th 1923
by brothers Walt and Roy Disney.
• It is one of the largest media and entertainment corporations in
the world.
• It’s the owner of 11 theme parks and several television networks,
including the American Broadcasting Company (ABC).
• Disney started making films in the 1930’s.
• Some of their first films were Snow
White, Bambi and Pinocchio.
• A lot of their earlier films were
animated adaptations of children’s
fairytales.
3. 51 animated 2D films in total.
Not strong in 3D animation.
Snow White and the Seven Dwarves Cinderella Alice in Wonderland
Peter Pan The Lion King Mulan Winnie the Pooh
4. COND...
Pixar Animation Studios was started by John Lasseter & George Lucas
Pixar was initially a computer graphics division owned by film maker George
Lucas known as Lucas film limited.
In 1986, Steve Jobs purchased the computer
graphics division of Lucas Film Ltd.
for $10 million and established it as an
independent company named Pixar , co-founded
with Dr. Edwin E. Catmull.
On November 22, 1995, Pixar Animation Studios
forever impacted the future of filmmaking with
the release of its first feature film, Toy Story.
The film went on to become the highest grossing film of 1995 with $362 million.
5. 1991 1991 1993 1995 1997 1999 2001 2003 2005 2006
Acquisition
consumated
5/5/2006
Walt Disney - Pixar
acquisition is
announced
24/1/2006
Robert Iger
becomes Walt
Disney CEO
1/9/2005
Relationship
soured
1/1/2004
Disney & Pixar
signed
cooperative
agreement for 5
movies
1/1/1991
Timeline
6. OBJECTIVE
DISNEY
WORLD’S LEADING
PRODUCER AND
PROVIDERS OF
ENTERTAINMENT
PROFITABILITY,NOT
QUALITY
PIXAR
COMBINE THE
PROPRIETARY
TECHNOLOGYAND
WORLD CLASS
CREATIVE TALENT TO
DEVELOP COMPUTER
ANIMATED FEATURE
FLIMS
QUALITY
.
7. MOTIVE OF PARTNERS
DISNEY
ACQUIRE CORE
STRENGTH OF PIXAR
INCREASE IT REVENUE
DECREASE IT
COMPETITION
ACCESS TO
TECHNOLOGY
PIXAR
GAIN THE BENEFIT OF
BEING ABLE TO PRODUCE
OTHER LINE OF PRODUCT
INCREASE THE REVENUE
AND SALES
8. 1991 1991 1993 1995 1997 1999 2001 2003 2005 2006
Acquisition
consumated
5/5/2006
Walt Disney - Pixar
acquisition is
announced
24/1/2006
Robert Iger
becomes Walt
Disney CEO
1/9/2005
Relationship
soured
1/1/2004
Disney & Pixar
signed
cooperative
agreement for 5
movies
1/1/1991
Timeline
Notes de l'éditeur
Up to now, Disney had successfully carried out 51 2D featured-films. Its weakness was in 3D animation area. And that is why Disney was seeking partnership with Pixar.