1. WORK EXPERIENCE:
Organization Duration Role and Responsibilities
THOMSON PRESS (I)
LTD.
JUNE ‘93
SEPT’94
Designation: Graduate Engineering Trainee
• Extensive technical training in all aspects of print
production- from estimation to dispatch.
• Apprenticeship in Sales- pitching for new clients,
evaluating techno-commercial aspects, and client
servicing.
• Participating in PSU tenders.
Strategy followed:
Thomson Press was going through a period when most of
the clientele had dwindled due to stiff competition from
the middle segment printers which had grown in terms of
infrastructure and started to provide better turnaround
time. During this period it was essential to review
internal business systems, simplify workflow, retain
existing clients with enhance service levels. The whole
objective of this exercise was to bring about a higher
level of transparency in our business processes so that the
trust and confidence of the client base could be
reinstated.
This was achieved through greater personal interaction
with clients, spreading awareness about the ongoing
changes and serving clients by physically being with him
when his jobs are being processed or by providing
information about status of jobs, so that customers could
make the correct assessment of the delivery of their
finished products.
Name:Jayant Banerjee
Local Address: 40/12, Third Floor, CR Park, New Delhi-19
Phone: +91-9650003189
E Mail: banerjee_jayant@yahoo.com

2. LIVING MEDIA(I)
LTD.
SEPT’94
TO
FEB’96
Designation: QC
• To bring about changes in the way inputs for printing
were treated and to monitor output quality of the
magazine – thereby bringing about balance in ad
material and editorial.
• Handled all promotional material being produced for
Art Today gallery and supervising the quality of
edition prints that were being put up for sale.
Strategy Developed:
To be at a position from where the inputs were being
generated like photo library, art department and
pagemaking. During this period India Today was facing
high levels of quality complaints from customers
(majorly advertising agencies). These complaints were
mainly colour related and it was necessary to implement
a system by which the colour of the editorial pages could
be balanced with the ads which were running alongside
the edit pages. This required a deeper understanding of
inputs, scanning parameters for transparencies(those days
inputs were tps/bromides) and dot gain on the web
machines. We also had to accept the fact that whatever
system developed should be easily duplicatable without
disturbing the production process of the magazine in any
way.
On extensive research and intraction with pre-press and
press personnel a very simple method of providing
scanning tags was developed. After reviewing the inputs
alongside the ad pages the production team would attach
a tag to every input which goes for scanning. This tag
would provide information about the range required in
highlight, mid tone and shadows after scanning. Although
the digital proofs did not match the colours of the inputs
but after printing we suceeded in providing satisfactory
results to our end customers. This system was widely
appreciated and was in place for a long time even after
my term with Living Media, was finally abolished after
the advent of digital inputs.
BRAIN BEES MAR’96
TO
SEPT’O1
Designation: Business Development
• Developing new clients for creative studio.
Strategy Developed
As the major revenue of a design studio depends on the

3. total number of design projects handled in a month, the
focus was on clients who had a wide range of products
eg. Pharma, paints, white goods, electronics etc. The
whole business revolves around the ability to understand
the customer's needs at the first meeting, develop an
effective communication in a very short time, well within
the budget provided and finally to submit the finished
designs to the client's table within the stipulated time. It
was a very competitive environment as there were many
small design studios who had already established
themselves as service provider's to these potential
customers. Brain – Bees thrived purely on merit of
creatives and over a period of time was able to establish
as a creative support studio. It is still serving clients like
Modi Mundi Pharma, Win Medicare, Pearson Education,
Penguin, Sanofi Aventis etc.
PRESSTECHLITO
PVT. LTD.
SEPT’01
TO
MAR’03
Designation: Business Development
• Developing new clients for a newly set up
commercial printing press.
Strategy Developed:
The press did not have a huge infrastructure in terms of
machines but the wor force had a reasonably good idea
about raw materials. So we focussed on the POS market
which needed extensive innovations as clients needed to
be ahead of their competitors in terms of visibility of
their products at retail outlets. Assignments were
fabrication and material intensive and manual skills of
the workers counted a lot for the quality consistency of
the finished product. As the POS market is extremenly
cost conscious a special focus was given on alternate
sourcing. Even being a small enterprise we were able to
develop a sustainable volume from HLL, Whirlpool,
Hutch, Reliance Infocomm, Air Sahara, Outlook
Magazine etc.
AJANTA OFFSET
& PACKAGINGS
LTD.
APR’03
TO
AUG‘09
Designation: Assistant Manager – Sales
• Consolidation of Existing Business and to develop
potential long term customers and also to increase
volumes of magazines & periodicals.
Strategy Developed:
To review the existing clients and classify them in terms
of long term potential on the basis of their product
category, market credentials of the promoters, volume
projections and financial strength. The process of
consolidation started with a feedback from our existing

4. customers regarding areas of improvement. It was
discovered that although Ajanta Offset enjoys an
outstanding reputation in terms of finished product
quality, in the domestic and international market, most of
the time the process through which a product was
delivered was not appreciated by customers. This resulted
from proprietor centric management, low quality
manpower at all levels, lack of distribution of
responsibilities, poor inter-departmental communication
skills and very little MIS. The strategy of listening and
changing has helped boost our monthly volumes by
300%. Not much of it has come from new clients but by
partnering clients who had a strong growth oriented
businesses and a product range that could sustain the
growth.
The magazine and periodical market is hugely expanding
as many niche segments are evolving into bigger ones as
more products and service providers enter into these
segments. The magazine segment was first divided into
evolving categories like Fashion & Lifestyle, Food,
Travelling & Leisure, Wild Life etc and a comprehensive
list of publishers were arrived at. Later physical samples
of all magazines were collected and reviewed for finished
product quality, raw material content, ad content and
production cost. This enabled us to short list 28
publishers whose products had a good market share and
were on the verge of diversification. This was followed
by a direct mailer requesting for a review of our facilities
for magazine production. On confirmation of interest a
personal presentation outlining the long term benefits of
printing at Ajanta Offset is given and a continual process
of follow up has been established with the short listed
publishers. This exercise has helped us forge ahead into
segments where Ajanta Offset had no significant
presence eg. Fashion, Jewellery, Architecture and many
more to come.
POPULAR
PRAKASHAN PVT
LTD
AUG’09
Till date
Designation – Regional Head North India
• Consolidation of Print Procurement of the company and
warehousing operations by optimization of resources.
Key Areas of Work
• Improving the overall quality of finished products and
finding a balance between manufacturing cost vis a vis
MRP.
• Establishing procurement processes from generation of
technical specifications till negotiations with printers for

5. placing of orders.
• Ensuring all products are made available for sales as per
pre-laid sales plans.
• Submission of weekly production MIS for key decision
makers
• Co ordination with all editors till CEO to generate
consensus on reprinting of essential back list titles.
• Acted as a single point contact for major decision
making regarding reprinting of old/printing of new
cookery titles of Master Chef Sanjeev Kapoor
• Created and monitored new MIS report for decision
making on all cookery titles on a monthly basis.
• Having administrative control over regional sales staff
of North and Eastern India
• Travelled extensively in Rajasthan, UP, Punjab and MP
for creating new distribution alliances for the company.
• Responsible for meeting the monthly collection target
for Delhi branch and sort out conflicts with clients and
arrive at amicable solutions.
• Responsible for approving and making all vendor
payments with due management approvals ranging from
courier till printers.
• Responsible for managing warehousing and logistical
operations for all deliveries within India from Delhi and
Mumbai warehouses.
• Responsible for keeping stock status at all warehouse
locations updated and error free for management audit.
• Responsible for sending all performance feedbacks to
HR department for all employees under the Delhi RO
• Responsible for maintaining a warm, health, transparent
and pro active working environment at all sections of
Delhi Regional Office, Delhi & Mumbai warehouse.

6. REPRO INDIA
LTD., MUMBAI
Feb 2010
till date
AGM – Strategic Accounts & New Markets, Domestic
Sales
• Responsible for identifying new opportunities in
educational publishing in the Eastern Zone and did
extensive survey to create a database of strategic
customers with which the company to pitch for large
volume businesses.
• Networked with business owners across the zone and
established a working relationship with Repro top
management.
• Participated in World Book Fair, Patna & Kolkata book
fair on behalf of the company
• Co-ordinated with various agencies for setting up of
stall, sending invites and establish Repro brand in the
region
• Actively participated in company budgeting sessions
and also responsible for keeping the team expenses in
sync with quarterly sanctions.
• Regularly updated management on new developments
in the publishing industry in the zone and contributed in
strategic management sessions to drive new initiatives
crucial for the future growth of Repro business in the
zone.
• Managed the largest project of the company, Macmillan
India, and ensured achievement of quarterly and yearly
order booking and billing target of INR 300 million
• Built the eastern zone business from 0 to INR 15 Cr in
less than 3 years.
• Built a team of professionals to support the customers
and grew the second line in business development to
successfully own their responsibilities & KRA
• Supported the higher management in taking crucial
decisions regarding business expansion through
periodical reviews and sharing of MIS.
• Resolved all operational bottlenecks to meet customer
requirement with the help of management and cross
functional teams.

7. EDUCATIONAL QUALIFICATION:
Degree/
Certificate
Subjects
School / College/
Board/ University
Year of
Passing
%
Obtained
B.E. Printing Engineering
Jadavpur University,
Kolkata 1993 76%
XII th Physics, Chemistry,
Maths, Biology, English
Maulana Azad College,
Kolkata
1988 62%
X th
English, Hindi, Maths,
Social Science, Science
St. James’ School,
Kolkata
1986 83.3%
CO-CURRICULAR ACTIVITIES AND INTERESTS:
Participated and organized various debate/drama competitions at school and college level
Indian Classical Music-play sarod since childhood and Grade B artist in AIR
Reading-John Maxwell, Robert Sculler, John Fuhrman, Robert Kiyosaki, RK Narayan
Travelling
PERSONAL DETAILS:
Date of Birth: 18.11.69
Marital Status: Married with 1 daughter of 16 years age
Father’s Name: Sh. Ashis Banerjee

8. References:
Mr. Manish Purohit – CEO, Popular Prakashan @ 09971120868
Mr. Sunil Kesra – Manager Publishing Operations, Reed Elsevier India @ 9873355425
Letters of Recommendation: On request
Current CTC: INR 15 lacs per annum + Travel allowances as per company travel policy