2. Growing up, Jaylen was raised by his single
mother who supported her two sons. It
was not until Jaylen met Chris, a friend
who sparked Jaylen’s interest in the music
industry. Ever since the two have met, They
have been making music together and
now exploring more into the music
industry. Jaylen has enrolled in the Music
Business Degree program to pursue his
dream to help his current and future artist
thrive in the music industry.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Artist Manager
• Agent
• A&R
Guy Next Door - Using my friendly
personality to connect with other by
making them feel apart of a team.
My hardworking mindset with being
able to understand a person will
create a trust between us.
Music Business
4. DEMOGRAPHICS: 18-24 years old,
Male or Female, Located in United
States
PSYCHOGRAPHICS: Dedicated to
making music, enjoys performing,
social media influencer, R&B/ Soul
Artist, Hip-Hop/ Artist
IDEAL AUDIENCE MEMBERS: Late
Bloomin’ , R&B/ Soul, Artist &
Performer; Lil Caine, Hip-Hop/
Rap, Artist & Performer, YaYo
Kcuh, Hip-Hop/Rap, Artist &
Performer
Artist & Performers
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Have an Artist I am managing perform at a concert
‣ Contact venues and complete the required
steps to ensure my artist performance.
Mid Term: (2025)
• Lead an Artist to successfully sign with a Record
Label
‣Use performance analysis, data, and artist
demo to peak interest of Record Labels.
Long Term: (2040)
• Have an established Artist in the industry who has
been nominated for a grammy.
‣Artist to have a career earning of over 5 million
dollars with multiple successful Albums on
BillBoard Top 10.
6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
CRM software 10%
Electronic Mail Software 85%
Originality 70%
Active Listening 80%
SOFTHARD
Analytical or Scientific Software 0%
Accounting Software 25%
Inductive Reasoning 20%
Problem Solving 40%
SOFTHARD
7. I help Musicians expand their career by
discussing career opportunities and
finding the best route for them to
succeed in the music industry.
PROMISE
8. CREDENTIALS
Work Experience:
• 2 years coaching Biddy Basketball
• 4 years working for Youngsville
Sports Complex
• 5 months experience Bouncing at
Jefferson Street Pub
Education:
• Music Business, B.S., Full Sail University (Exp. 2022)
9. COMPETITION
LaShantee Evans
Industry Experience:
• A&R/Talent Agent Intern for Zobe
Records
• A&R Scout Intern for RYSE UP Inc.
Education:
• Current student enrolled in Music Business, B.S. at
Full Sail University
Leadership Experience:
• Entrepreneurship- Founder & Co Owner of Green
Legacy Entertainment
• Salon trainer/Senior Stylist
Skills and Proficiencies:
• Customer Service - 14 endorsements
• Microsoft Office - 10 endorsements
• Sales - 10 endorsements
Jaylen Sinegal
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, plenty articles published,
4,711 followers
Industry Experience:
• Currently in school
Education:
• Current student enrolled in Music Business, B.S. at
Full Sail University
Leadership Experience:
• Coached multiple teams for 2 years
• Managing two Artist
Skills and Proficiencies:
• English
• Communication
• Problem Solving
Overall Online Presence:
• 14+ connections, professional headshot, 2 articles
published about artist music, active on personal
social media accounts
10. COMPETITION
Cody Verdecias
Industry Experience:
• ~15 years of Music Business
experience, 11 year as A&R
Education:
• Intern at Columbia Records
Noteworthy Experience:
• Entrepreneurship - President and Co Founder of
Deep Love for over 8 years
Skills and Proficiencies:
• Music Industry - 41 endorsements
• A&R - 41 endorsements
• Entertainment - 28 endorsements
Jaylen Sinegal
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot,, URL customized, premium
membership, 1,054 followers
Industry Experience:
• Currently in school
Education:
• Current student enrolled in Music Business, B.S.
at Full Sail University
Leadership Experience:
• Coached multiple teams for 2 years
• Managing two Artist
Skills and Proficiencies:
• English
• Communication
• Problem Solving
Overall Online Presence:
• 14+ connections, professional headshot, 2 articles
published about artist music, active on personal social
media accounts
11. BRAND POSITION
Gifting artist with a manager that has a
mega-mind and mega-ideas to boost
them to stardom.
JAYLEN SINEGAL
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2021 Coachella
‣ April 9-11 & 16-18 | Indo, California
• Lollapalooza
‣ July-August 2021 | Grant Park, Chicago
• The ASCAP Experience (Attend w/ Artist)
‣ April 1-3 , 2020 | Los Angeles, USA
Music Business
• Primary Content: Music, and Artist brand
• Primary Tools: Distrokid is a distribution tool used to
put my artist’s music on streaming services such as
Apple Music, Spotify, Youtube, etc. Instagram and
Snapchat - to promote the artist brand and gain a big
following. I will post singles and projects made by my
artist on LinkedIn to showcase their work to industry
professionals.
• Website: Full Sail digital portfolio site to showcase
school work; Will also post the success of the artist on
my site to show experience of good managing
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level Music Business pro with
experience managing successful careers within
the music industry: A Leader who puts his clients
first with a ton of good relationships in the
industry., Sept. 2021
Formal Education
• Complete Music Business, B.S. by expected
graduation date in 2022
Technical Skills
• Learning salesforce for admins- linkedin.com ,
CRM Software, Nov. 2020
• Excel 2007: Business Statistics- Linkedin.com,
Statistical Analysis Software, Dec 2020
Soft Skills
• Deductive and inductive reasoning-
Linkedin.com, Oct. 2020
• Problem Solving Techniques- Linkedin.com, Jan.
2021
14. Jaylen Sinegal
You know how when musicians struggle to
get their careers to the next level then when
they get an opportunity to sign with a Label it’s
possibly the worst deal the artist could have made. Well,
what I do is sit with the artist and strategies ways to improve their career
success. With a proper plan in place, I will explore multiple career
opportunities to ensure the artist financial wealth and security. In fact, I
manage an artist currently, and have plans to promote his career and
have him preforming shows soon after Corona is through.
“
15. REFERENCES
Croft, C. (2017, April 20). Problem Solving Techniques - Introduction.
Retrieved August 23, 2020, from https://www.linkedin.com/
learning/problem-solving-techniques/introduction?u=50813145
Frye, C. (2010, December 08). Excel 2007: Business Statistics - Using
the exercise files. Retrieved August 23, 2020, from https://
www.linkedin.com/learning/excel-2007-business-statistics/
using-the-exercise-files?u=50813145
Writers, F. (2020, July 16). Top 20 Music Festivals in the USA 2021 -
Festicket Magazine. Retrieved August 23, 2020, from https://
www.festicket.com/magazine/discover/top-festivals-usa/
Girl/Guy Next Door Brand Archetype - Kaye Putnam: Psychology
Brand Strategy. (2019, August 19). Retrieved August 23, 2020,
from https://www.kayeputnam.com/brandality-archetype-
everyman/
Late Bloomin' on Apple Music. (n.d.). Retrieved August 23, 2020, from
https://music.apple.com/us/artist/late-bloomin/1524740410
Lil Caine on Apple Music. (n.d.). Retrieved August 23, 2020, from
https://music.apple.com/us/artist/lil-caine/1369452703
Moe, R. (2017, March 31). Academic Research Foundations:
Quantitative - Welcome. Retrieved August 23, 2020, from
https://www.linkedin.com/learning/academic-research-
foundations-quantitative/welcome?u=50813145
Spencer, C. (2018, December 13). Learning Salesforce for Admins -
Managing a CRM for your company. Retrieved August 23, 2020,
from https://www.linkedin.com/learning/learning-salesforce-
for-admins/managing-a-crm-for-your-company?u=5081314
Summary Report for: 13-1011.00 - Agents and Business Managers of
Artists, Performers, and Athletes. (n.d.). Retrieved August 23,
2020, from https://www.onetonline.org/link/summary/13-1011.00
The Top 10 Best Music Conferences 2020. (2019, August 22). Retrieved
August 23, 2020, from https://www.musicgateway.com/blog/
how-to/the-top-10-best-music-conferences-2020
YaYo Kcuh on Apple Music. (n.d.). Retrieved August 23, 2020, from
https://music.apple.com/us/artist/yayo-kcuh/1519392760
https://www.linkedin.com/in/cody-verdecias-b15643a8/
https://www.linkedin.com/in/lashantee-evans/
