1. Twitter for Business
Marketing
JAMES MCCORMACK
Business To Business Marketing
The LesserProfessor.com

2. WHAT IS TWITTER?

3. twitter
• A micro blogging tool/communication tool
• One to many communication
• Many to one communication
• One to one communication

5. TWITTER PAGE

6. Set Up Your Twitter Home Page

7. Use a good shot, 73p X 73p
Read “500 Social Media Marketing Tips” by the brilliant
Andrew McCarthy @ andrewmccarthy or
andrewmccarthy.com

8. Anatomy of a Tweet
1.Links- Shrink URL w/ Tiny URL hyperlink
2.Mention- include the Twitter handle @UserName
3.Hashtag #- organize conversations around topic
4.Reply- Respond to a tweet
5.Retweet- pass Tweet on to your followers RT
6.Favorite- Mark a tweet as a favorite, filed and notification

9. Who you follow says a lot about you.
• Following industry experts and thought
leaders show interest in the space.
• Who follows you says something about
your brand too……..
• Influencers
• Thought leaders use
social media and
Twitter is one of the
primary communic-
ation tools

10. MARKETING
INFORMATION
BUSINESS
Twitter is a multi-
channel commun-
ication tool for

11. • Finding thought leaders to follow-
• WeFollow.com
• Twibes.com
• Look at who you follow and see who they
follow.

12. TWITTER TOOLS

13. Learning Twitter for Business
• Join in Weekly TweetChats
• B2B Marketing #b2bchat
– https://twitter.com/b2b_chat @b2b_chat
– Thursdays at 8PM EST
• Trending Business Topics
– https://twitter.com/samfiorella #bizforum
– Wednesdays at 8PM ESt
13

14. 14
Topsy.com
Twitter Intel- Find any Tweet, analyze Twitter
handles, influencers, hashtags.

15. Buffer
Use Buffer.com to manage &
schedule Tweets

16. TweetDeck for managing Twitter
TweetDeck.com for timeline, messages,
interactions and activity.

17. Hootsuite- Your SMM Dashboard
The best tool to manage all of your social
media outlets. Monitor, create and
schedule posts across multiple channels

18. Get Started
Get Engaged
Amplify the Impact
Twitter for Small Business

19. Twitter Lists
• Twitter Lists help you manage the flow, focus
on conversations
• Lists can be private or shared (and followed)
• Managing Twitter Lists:
– http://twitlistmanager.com/listmanager.php

20. I wanna talk about me
Wanna talk about I
Wanna talk about
number one
Oh my me my
What I think, what I
like, what I know, what I
want, what I see
I like talking about you,
usually, but
occassionally
I wanna talk about me
I wanna talk about me

21. Today, you have to
Listen To Your Customers

22. TWITTER TIPS
• Leave space for re-Tweets
• Retweet/Give credit HT(Hat Tip)
• Take direct conversations off line
with DM- Direct Messages
• Balance Tweets, RT, replies and
DON’T over promote

23. What
is
the
best
time
and
day
to
Tweet?
Test
&
Trial
to
find
what
works
for
you
target
market
http://www.entrepreneur.com/article/227189

24. Shrink the Link
You only have 144 characters,
Use these to reduce the URL
character count
• http://dashburst.com/tweet-this/
• https://bitly.com/
• http://tinyurl.com/
• http://ow.ly/url/shorten-url
• http://goo.gl/

25. Twitter Mistakes
• Over Tweeting
• Retweeting every comment
• Retweeting everything in your feed
• Tweeting Inspirational quotes
• DM Spam
• Giving K scours instead of earning them
• From http://dashburst.com/

26. TWITTER @JAZMAC182
WEB LESSERPROFESSOR.COM
MASSMILITARYMARKETING.COM
G + GPLUS.TO/JAZMAC
Follow me at