Online Reputation Management (ORM) -Jazzap.com

JAZZAP Pvt. Ltd.
Online and Offline Marketing Agency

The subsequent
Online Reputation
Management
Guide will demonstrate Businesses
how to
Assess, Build, Track and Monitor
their
Online Reputation.
Online Reputation Management
Let’s Start…

When prospective
are searching for YOU on the Internet
Customers
What do they see?
Clients
Employees
And Others

I hate this Site !!!
Number 2 listing of your Site or Brand
And Blah Blah..
One or two
One or two bad things
Bad Service
Bad Quality
After Sales Sucks
I like product “a”
Its Useful
nice things
They see Stuffs like…
On Google
OR
OR
OR
A

People believe
“Search Master”
what they See and Read.
And especially when its on the

Soooo ! ! ! !
Why do you need
The Big Question

If you don’t Control your Brand
“As Simple as that”
A.k.a.
Someone else will…
ONLINE
Competit rs

There are more Opportunities
than ever before to quickly Rank
If you don’t Protect yourself
Someone can easily
Post Comments Make a video Create a blog post
File a complaintPromote your competition
Develop a hate site
and more against YOU…
Negative or Insulting results.
Consumer Court
Forums

Managing Online Reputation shouldn’t be taken Lightly.
It is a Mean of Defence and it is The Best Practice.
If you value Your Reputation
you need to put a reputation management strategy in place
As Soon As Possible

Who cares about your Online Reputation?
One of the most frequently asked questions.
Your online reputation can be seen in a number of ways.
•Whether You’re Selling a product
Someone is going to turn to a SEARCH ENGINE to Learn and Know more about YOU.
•Looking For An Investor
Or
•Trying To Score a Date
•Seeking Employment

The most common groups who care about your IMAGE are:
•Prospect Consumers
•Current or Future Business partners
•Stock holders
•Investors
•Marketers
•Journalists
•Prospective employers
•Co-workers
•Personal contacts
•And the “Competitors”

.As damaging as an industry-wide boycott of your products or services
How can a Negative Online Reputation Affect YOU ?
No one likes a Negative Image, Similar is the Concept of Online Reputation.
.The consequence of a negative online reputation may be as delicate as a
user clicking on a Competitor’s search result instead of yours
OR
It’s like some walking towards your Shop and buying from the Shop next to you.
That’s Gonna Hurt Right ?

How do you Assess your online reputation?
Most users won’t even bother to look past the first page or two of
search results, so you only need to look at a couple pages for each
keyword on the major search engines. Start with simple searches on
Google, Yahoo and MSN for all that apply:
.Your Name
.Company
.Brand(s)
.Product(s)
.Handles / Usernames
Once you’ve searched for the relevant keyword phrases on each search engine, use a simple
spreadsheet or list to determine whether you need to manage your online reputation and
where you need to.

Now that you’ve recorded the top thirty search results for each relevant keyword phrase and
search engine, tally the results. You want to record how many were Negative, indifferent and
how many weren’t about you. These numbers will tell you whether you need to build or manage
your online reputation.
If it Favours you then well and Good
If NOT then…
If you find that you have a number of search results ranking for your name/company
that aren’t about you (especially in the top 10), OH boy that’s a Problem.
You will need to start building your Reputation
When consumers, shareholders, employers, the media, etc.
are seeking information about you, you want them to find relevant and positive results.
Now to the important point,
How Build Your Reputation ?

How Build Your Reputation
Protect Your Name
The first step to building your online reputation is to REGISTER YOUR USERNAME all across the
net. Purchase all relevant domains and sub-domains.
If you haven’t yet, also register your username with these five essential social
networks; then Hurry Up:
•Facebook
•MySpace
•LinkedIn
•Twitter
•Pinterest
Use a service like KnowEm.com to quickly check and register your
name, handle, company, products, high profile employees, domain, etc. across more than two
hundred social networks.
Next Up Step Two

Once you’ve secured your username, you need to protect it. If it’s a personal account,
manage your privacy settings. Keep Open what you want to share and Hide what you
don’t want to.
Set Privacy Settings
For e.g.:
Step Three

Monitor Online Reputation
An important component to building your online reputation is to monitor what is
already being said. You can use the Free Tools like
Feed Reader, Google Alerts, Yahoo Alerts, etc.
or
Paid ones Trackur.
Many other tools are available in the market that are especially Customized and
Designed to track mentions at real-time basis with quite accurate data. If you
wish to know more about to particular Tools Contact us.
Step Four

Get Involved
What’s being said about you? It’s time to get involved.
“Talk, Communicate, Evaluate, Explain, Take Suggestions, Respond“
Besides building your credibility, each of the following suggestions will help strengthen
your rankings in the search engines.
Now that you’ve secured your username
Set up your profiles and created ways to track your keywords
You have to dive into the conversation.
Beside Accessible Own Your Negatives
Respond to Criticism
And

Be Accessible
Most reputation problems start because the user isn’t able to effectively communicate with the business or
individual. Then, in frustration, they turn to “simpler” channels like Twitter, blogs or complaint sites. To help
combat this, display accurate contact information on and off-site. If you can’t respond within 24 hours, tell
users that you will get to them within a specific time frame. Provide multiple forms of contact information.
Some users will not want to contact you through email or the telephone. Make both options available to
them.
Own Your Negatives
Why would you ever purchase the domain [companyname]sucks.com? Because if a user is searching for an
alternative to your brand or looking to express frustration, wouldn’t you like a chance to win them over? By
ranking for your negatives, you give your company one last chance to convince a user why they should stay
with your service or give your product another try. You should also purchase negative domains so that
others can’t make a simple hate site and rank on domain relevance
Respond to Criticism
Once you start monitoring your online reputation and you discover there are negative comments being
made, how should you respond? If someone is genuinely upset, contact them and try to resolve the issue.
Don’t get defensive, just apologize and give them something comparable to the situation whether it’s a
promise that they’ll be treated differently in the future, a refund or free products/services. If the user
appears to be a troll, a response may not be the best solution

Managing Online Reputation shouldn’t be taken Lightly.
It is a Mean of Defence and it is The Best Practice.
If you value Your Reputation
you need to put a reputation management strategy in place
As Soon As Possible
As We suggested Before

If you find yourself facing a serious reputation
management problem besides the given,
Contact us for top end
Online Reputation Management Services
We are Professionals at it

This is Just A Teaser
To Know More About
ONLINE REPUTATION MANAGEMENT
(ORM)
Jazzap
Drop a Mail at info@jazzap.com and We’ll Contact you.
JUST

Online Reputation Management (ORM) -Jazzap.com

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