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REWARD POLICY AND PRACTICE
     Status, trends and challenges 2010-2020

          CONFIDENTIAL PRESENTATION


      HUMAN RESOURCES DIRECTORATE
        STRATEGIC REWARD PROJECT
                May 2010
Reward practice today


   The World is large and diverse; Organisations are different in size, mission and nature. This
    results in a variety of compensation, benefit and non-monetary reward policies and practices,
    about which we know relatively little.

   There is no transparency of market values (value of a job, value of an individual, value of
    experience, value of the working place …). This leads to incorrect judgments and decisions
    of both Organisations and individuals.

   Within an Organisation, the reward topic has only a very limited scope:
     •   Fixed income, diverted to determining parameters, e.g. the job class.
     •   Bonus policy, diverted to determining parameters e.g. the appraisal system.
     •   The time span is short, in general not more than a few months.
     •   The environment is small (my neighbour, my boss, my colleague).

   A remarkably small number of Organisations have a clearly defined Reward Policy.

   Strategic thinking on reward is considered as waste of time.




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                  Page 2
A small number of Organisations have a Reward Policy.
UNITED STATES


               Watson Wyatt 2009-2010 research for the United States

   Job classification
     •   65% of respondents indicate they have a systematic, Organisation-wide job levelling process in place.
     •   Of these, 55% continue to rely on market-based job slotting to develop the job hierarchy meaning that
         not more than 30% of respondents apply a grading method looking for internal equity.

   Pay audit
     •   52% of respondents report they conduct pay audits to review pay programs on an annual basis, and
         another 33% indicate they do so but at no set time.

   Out of Organisations organising pay audits, they are currently:
     •   Auditing competitiveness of pay (93%) ;
     •   Assessing the way jobs are assigned to levels (39%) ;
     •   Conducting statistical analyses of base pay difference by demographic group (38%).




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                              Page 3
A small number of Organisations have a Reward Policy.
UNITED KINGDOM


              Chartered Institute of Personnel and Development (UK) annual survey 2010

   Reward strategy:
     •   35% of respondents report having a written reward strategy. A further 31% plan to create one in
         2010.
     •   A total reward approach has been adopted by 33% of the sample, while a further 21% plan to take this
         approach up in 2010.

   Salary level:
     •   26% use salary broadbands ;
     •   31% link their job grades and salaries to market practice ;
     •   40% have no job grades, but link their salaries directly at market prices.

   Salary progression:
     •   is linked at individual performance by 68% of participants ;
     •   Only 48% look at market evolution when defining their annual increase rates.

   Pay audits
     •   49% of respondents claim that they calculate the size of their total remuneration spend (that is pay,
         benefits and other financial rewards, plus National Insurance Contributions). In the voluntary sector this
         is only 38%.

HRD STRATEGIC REWARD PROJECT, MAY 2010                                                                  Page 4
A small number of Organisations have a Reward Policy.
UNITED KINGDOM


              Chartered Institute of Personnel and Development (UK) annual survey 2010

   Looking at total reward priorities for 2010, many UK Organisations have concrete plans for
    change. Total reward Priorities 2010 are as follows:
     •   Ensure alignment with the business strategy    52%
     •   Ensuring remuneration is market competitive    51%
     •   Ensure remuneration is internally fair         44%
     •   Cost minimisation                              44%

   Planned projects 2010 are the following:
     •   Amend the existing bonus and incentive arrangements                  33%
     •   Introduce a reward strategy                                          31%
     •   Change pension arrangements                                          22%
     •   Amend existing recognition/non-cash incentives arrangements          17%
     •   Pay structure                                                        15%
     •   Introduce a new job evaluation scheme                                14%
     •   Way pay levels are determined                                        12%
     •   Factors determining the annual pay review                            12%
     •   Introduce a bonus for the first time                                  9%
     •   Change an existing job evaluation scheme                              7%


HRD STRATEGIC REWARD PROJECT, MAY 2010                                                    Page 5
History of remuneration


   1870-1940: hourly pay rates or piece rates

   1945-1950: pay linked to age and “category” ; pay scales

   1951-1960: job related pay (fixed salary)
          • 1951 – Dale Purves, consultant at Edward Hay & Associates, developed the Hay Guide Charts.

   1961-1970: labour market under pressure, first doubts on the traditional pay approach

   1971-1980: gradually putting into practice a wide scope of benefits

   1981-1990: (a) pay for immediate results ; (b) pay the market price

   1991-2000: (a) pay for performance ; (b) long term incentive plans

   2001-2010: (a) total reward ; (b) strategic reward
          • Patricia L. Booth (1990) explains “strategic reward” at the Conference Board of Canada, Ottawa
            (Strategic Rewards Management: The Variable Approach to Pay, Report pages 52-90).
          • Professors write articles and books on “strategic reward”: Lawler & Jenkins (1992), Thorpe (2000),
            Heneman (2002), Armstrong (2006)


HRD STRATEGIC REWARD PROJECT, MAY 2010                                                              Page 6
The changing role of HR


   < 1980: HR does not exist as such.

            Pay and administration, frequently part of the Finance Department

     1980: Human Resource Management, first steps

     1990: Advisory services, mainly to Hierarchy

            Starting attention to the strategic part of “Compensation & Benefits”

     2000: Advanced advisory services

            First steps from pay & benefits to “Reward”

     2010: Evolution towards “strategic business partnership” ; HR co-defines / influences

            Business strategy ; Compensation & Benefits is put in a more general framework

            of “Strategic Reward”.



HRD STRATEGIC REWARD PROJECT, MAY 2010                                                    Page 7
Reward : back to basics


   In neuroscience, the reward system is a collection of brain structures which attempts to
    regulate and control behaviour by inducing pleasurable effects.
     •   Primary or natural rewards include those that are necessary for the survival of species, such as
         eating, drinking, reproduction, fighting for self-preservation.
     •   Secondary rewards derive their value from the primary reward, and include shelter, money, pleasant
         touch, beauty, music, recognition, appreciation, perspective, etc.

   Rewards modify behaviour.
     •   Rewards are generally considered more effective than punishment in enforcing positive behaviour.
     •   Rewards induce learning.

   The effect of reward is NOT defined by the quantity or quality of the “input”, but by the
    perception of the rewarded person. What the Organisation gives is not always what it gets.




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                            Page 8
Reward: first conclusions for HR policy


   Reward is more than salary :
     •   Remuneration (fixed, bonuses, long term compensation)
     •   Benefits (car, pension, insurance, disability income protection, meal vouchers, …)
     •   Appraisal (performance, results)
     •   Recognition and respect (valuing efforts, involvement, respect, proudness, participation, autonomy,
         feedback, development, work-life balance)

   Strategic thinking about Reward should mainly look at the impact of initiatives (how they
    will be perceived), not at their aesthetic or technical perfection.

   The impact of less tangible rewards like appraisal               and recognition should        not be
    underestimated.




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                            Page 9
Strategic reward is more than reward


   Fits with individual‟s needs, i.e. what people are looking for when they join the Organisation
    (reasonable income, belonging to, self-actualisation, respect for the life cycle,…) ;

   Fits with Organisation‟s mission and goals (performance, commitment, respect for values,…);

   Engages in ethical and social responsibility (corporate citizenship) ;

   Deals with the issue of economic feasibility.




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                  Page 10
Strategic reward Management: what is it about?


   Reward refers to all forms of returns – direct and/or indirect, short term and long term,
    financial as well as non-financial – that employees receive as part of their employment
    relationship.

   Reward Management is about managing these returns on human capital investment, taking
    into account the perspectives of both the employer and the employees.

   Strategic reward covers the design and delivery of all aspects of the employee value
    proposition, aligned to business strategy to help Organisations to compete for and retain talent
    and effectively motivate the right behaviours.

   Strategic reward Management is about developing, implementing and adjusting a reward
    mix which influences employees‟ behaviour, skills and performance in order to facilitate the
    realisation of the Organisation‟s strategic objectives, in line with the Organisation‟s culture and
    the employees‟ needs.




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                      Page 11
Some major reward trends 2010-2020
SOURCES


   Several consultants organise world wide research on reward trends, e.g.
     •   Chartered Institute of Personnel and Development
     •   Mercer Human Resource Consulting
     •   Hewitt & Associates
     •   Towers Watson
     •   Watson Wyatt Data Services
     •   World at Work (formerly the American Compensation Association)
     •   The Compensation Research Centre (Canada).

   Universities do a lot of theoretical work on reward trends, analysing the past and focussing on
    recent evolutions like “Total Reward” and “Strategic Reward”. They also try to “predict” or
    define the best conceptual framework.

   Obviously, “trends” do not always mean “best practice”. It’s important for the
    Organisation to go through its own strategic thinking process and to define its own
    approach for the future.




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                  Page 12
Some major reward trends 2010-2020
GENERAL OVERVIEW



1. The battle for talent

2. Shift from “membership” to “performance”

3. Decreasing relative importance of remuneration in retention policy

4. Growing uncertainty regarding the reasons for rewarding people

5. Recognising recognition as a reward tool

6. Reward policy more intensively conditioned by the Environment



What will (probably) NOT gain more ground in the next decade?




HRD STRATEGIC REWARD PROJECT, MAY 2010                              Page 13
Some major reward trends 2010-2020
THE BATTLE FOR TALENT


   Geographical move of Organisations, mainly inspired by economic interests

   Geographical mobility of talent

   Short careers

   Women

   Short term – less planned - remuneration initiatives

   Greater sensitivity to market practice

   Unreliable markets




HRD STRATEGIC REWARD PROJECT, MAY 2010                                          Page 14
Some major reward trends 2010-2020
SHIFT FROM “MEMBERSHIP” TO “PERFORMANCE”


   The reduced importance of age (age discrimination)

   Pay increases linked to market value and performance instead of years-in-
    service and/or cost of living

   Performance driven reward will be focused on “added value”

   The implementation of focused “success awards”

   More attention given to bonuses rather than payment increases in base pay.

   Rewarding the acquisition and use of new skills and behaviours

   Skills retention policy (specialist career tracks)




HRD STRATEGIC REWARD PROJECT, MAY 2010                                           Page 15
Some major reward trends 2010-2020
DECREASING RELATIVE IMPORTANCE OF REMUNERATION IN RETENTION POLICY


   From salary to “total reward”

   Towards Strategic Reward, initiated by HR or forced by Board or Executive Board

   The failure of employee participation (long term incentive plans)

   Saturation and reduction of perquisites and fringe benefits with limited impact on motivation

   The reduced enthusiasm for „broad banded‟ grades and pay structures




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                   Page 16
Some major reward trends 2010-2020
GROWING UNCERTAINTY REGARDING THE REASONS FOR REWARDING PEOPLE


   The increased interest in job evaluation

   Market surveys allowing to have a look on how other Organisations reward
    their staff

   Influence of Governments, local Authorities and Unions felt as “constraints”
    increasingly bypassed through geographical mobility

   High failure risk of low-cost decisions (outsourcing, subcontracting, low-wage
    countries or regions)




HRD STRATEGIC REWARD PROJECT, MAY 2010                                               Page 17
Some major reward trends 2010-2020
RECOGNISING RECOGNITION AS A REWARD TOOL


   The focus on career, allowing self-actualisation

   Flexibility in working hours and working conditions

   The work / life balance

   Social climate

   Quality of leadership

   Corporate identity

   The “employee value proposition”




HRD STRATEGIC REWARD PROJECT, MAY 2010                    Page 18
Some major reward trends 2010-2020
REWARD POLICY MORE INTENSIVELY CONDITIONED BY THE ENVIRONMENT


   Globalisation reducing pay differences between Countries and Regions

   Economic clusters slowly moving to more harmonised compensation rules

   Governments have a better understanding of reward, and intervene

   The impact of new legislation

   Appeal for “Corporate citizenship”, e.g. the need to take positive action to achieve equal pay
    and multiracial / multicultural employment




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                  Page 19
Some major reward trends 2010-2020
WHAT WILL (PROBABLY) NOT GAIN MORE GROUND IN THE NEXT DECADE?


   Competency based pay

   Team reward, group reward

   The use of intuitive classification systems of job evaluation to replace point-factor systems (job
    ranking instead of job grading)

   Flexible remuneration packages (cafeteria plans or application of the “generation theory”)




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                     Page 20
The battle for talent
EUROPE



               Evolution of unemployment in Europe (27)

  25,00



  20,00



  15,00                                                 Unemployed
                                                        (millions by end Q3 of)
                                                        Vacancies
  10,00                                                 (millions by end Q3 of)


   5,00



     -
                                                       Available workforce = 235.8 millions
             2006         2007           2008   2009


HRD STRATEGIC REWARD PROJECT, MAY 2010                                            Page 21
The battle for talent
ASIA


              Vedior research report for Asia Pacific Employment Trends, 2008.

   In Singapore, 57% of Organisations report sourcing talent as an issue.

   Head hunting will continue to rise.
     •   42 % of Australian Organisations are using executive search/headhunting more frequently as part of
         their recruitment process.
     •   Head hunters have far going influence in the composition of compensation packages.
     •   Once thought of as exclusive to very senior and executive roles, one in five of respondents now use the

   (…) many Organisations will be heavily influenced by the ongoing talent shortage. We will
    continue to see a shift in the balance of power between the employer and the employee, as
    Organisations go into attack mode to compete over talent and simultaneously ensure that
    they defend high performers from being lured away. Employers will need to be flexible,
    innovative and courageous in their recruitment strategies.




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                              Page 22
The battle for talent
RECOMMENDED ACTIONS FOR REWARD POLICY


   Define an Attraction policy.

   Make reward - as a part of your attraction policy - flexible, but consider influence on existing
    workforce.

   Get your reward policy supported by a strong employer branding.

   Stay in touch with reward market evolutions and debate them regularly.

   Hire people with talents that you need; avoid overshooting which leads to overpaying and
    demotivation.
          • Carr and MacLachlan 1996-2005: “Pay discrepancies decrease work motivation among both lower
            and higher paid individuals.”




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                      Page 23
Shift from “membership” to “performance”


   Emphasis across all areas of reward will be on CONTRIBUTION to the Organisation, rather than
    on membership in the Organisation. The focus on performance based reward is gaining
    attention in all areas of the World.

   However, today there is no fundamental understanding of why those reward systems work,
    and under what circumstances they work. Research by work psychologists is running.




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                Page 24
Shift from “membership” to “performance”
SPECIALIST CAREER TRACKS


   A fairly significant trend has evolved over the past few years where Organisations are
    acknowledging that one does not have to get onto the management track to get rewarded.
    Dual career paths i.e. one for management and one for technical staff, have been designed
    where it is possible for specialist staff to be promoted into the upper echelons of the
    Organisation. The benefits of this are that best technical people are not lost into management.




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                  Page 25
Decreasing relative importance of remuneration in retention policy
ASIA PACIFIC, 2008



                  Does your organisation offer any of the following to
                              help retain its employees?

                  Formal performance reviews

       Training and development opportunities

                         Flexible work options

                  Internal career opportunities

             Health and wellbeing programmes

   Market competitive remuneration & benefits

                                 Career breaks

           International exchange programmes

                          Subsidised childcare

                                         Other

                                                  0%   10% 20% 30% 40% 50% 60% 70% 80% 90%


HRD STRATEGIC REWARD PROJECT, MAY 2010                                                       Page 26
Decreasing relative importance of remuneration in retention policy
UNITED STATES & UNITED KINGDOM


          • Nelson Motivation, Inc., San Diego, California, 2002 survey of 1,500 employees (of all ages)

   The ranks of employee motivators in descending order are as follows: a learning activity,
    flexible working hours, verbal praise, increased authority, autonomy, time with their manager,
    time off from work, public praise, choice of assignment and written praise. What is noteworthy
    is that the cash reward ranks 15th in importance (Reynolds, 2005).


          • Chartered Institute of Personnel and Development (UK) annual survey 2010

   Outside the public and voluntary sectors, most of the final salary pension schemes (“defined
    benefits”) are now closed to new entrants, while a significant proportion are closed to future
    accrual as well. New tendencies are: salary-sacrifice arrangements like “defined contribution
    plans”, increase of employee contributions and amendments of the existing final salary
    pension schemes.




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                              Page 27
Decreasing relative importance of remuneration in retention policy


          • Mercer global research report, 2010

   Organisations will continue to segment their workforces to provide targeted increases to key
    roles - those delivering greatest value to the Organisation - and the high-performing or critical
    individuals in their Organisations.

   Organisations are responding to the tight labour market by: taking a broader approach to
    reward; placing a renewed emphasis on ensuring better alignment between reward
    strategy and business strategy as well as better linkages between performance and
    reward; and looking to review the competitiveness of their pay offer against relevant
    markets.

   The reason employees stay is strongly related to the overall employee offer,
    including: career and development opportunities; support and feedback from their manager to
    assist with growth; the Organisation‟s ability to customise their reward offering to suit
    individual needs; ability to contribute to new ideas; and the feeling that their performance is
    recognised.




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                    Page 28
Decreasing relative importance of remuneration in retention policy


           • World at Work, surveys in US based international Organisations

   Respondents expect the following reward elements to increase substantially (decreasing
    order):
     •   Development
     •   Career opportunities
     •   Work-life balance
     •   Performance
     •   Recognition
     •   Benefits
     •   Compensation




HRD STRATEGIC REWARD PROJECT, MAY 2010                                          Page 29
Decreasing relative importance of remuneration in retention policy
2008 research in Asia Pacific shows the relative importance of several reward linked
topics


                       What is going to be the biggest human capital
                       challenge for your Organisation 2009-2010?

                  Managing immigration obligations

          Communicating employment & workplace …

                            Controlling people costs

                       Managing salary expectations

   Establishing / improving internal goals and values

    Managing people performance and productivity

                          Managing internal change

                              Retaining your people

                                    Attracting talent

                                                        0%   5%   10%   15%   20%   25%   30%


HRD STRATEGIC REWARD PROJECT, MAY 2010                                                          Page 30
Growing uncertainty regarding the reasons for rewarding people
WHAT SHOULD DEFINE THE PAY LEVEL?


   The job ?

   The job grade ?

   Internal equity ?

   The market ?

   The job holder ?

   The economic situation of the Unit or the entire Organisation ?




HRD STRATEGIC REWARD PROJECT, MAY 2010                                Page 31
Growing uncertainty regarding the reasons for rewarding people
WHAT SHOULD DEFINE THE INDIVIDUAL REWARD ?


   There is no one obvious measure to determine reward
     •   Age and/or seniority
     •   Education and diplomas
     •   Past experience
     •   Know-how, technical and/or social competence

     •   Presence and number of hours
     •   Loyalty
     •   Behaviour
     •   Effort and good will
     •   Charisma, leadership style

     •   Performance
     •   Merit
     •   Results of the past
     •   Team contribution to performance and results




HRD STRATEGIC REWARD PROJECT, MAY 2010                    Page 32
Growing uncertainty regarding the reasons for rewarding people
RECOMMENDATIONS


   Develop a philosophy to reward. Example: our Group wants to reward the following:
     •   The relative importance of the function, determined through required technical and social know-how,
         problem solving capacity and accountability
     •   The individual technical and social competence in the function
     •   The performance of the individual, the operating entity and our Group as a whole
     •   Following the market standards (activity domain and / or local markets), in order to be competitive
     •   [ PS: Education, age, number of hours, past merits, seniority, “effort” are individually as such neither
         specifically sought nor compensated (what about loyalty and less employable experience?) ]

   Move from compensation & benefits to “strategic reward”, including less monetary rewards
    like:
     •   Performance steering & appraisal
     •   Recognition (having access to decision-making involvement, the challenge and sense of achievement,
         preferable growth opportunities,…)
     •   Environmental factors (a comfortable office, favourable interpersonal relationship inside the Organisation,
         …)

   Call for action:
     •   Communicate clearly on the chosen approach
     •   Encourage Directors / Managers to apply it.
     •   Explain to staff how to benefit from it (the added value equilibrium)

HRD STRATEGIC REWARD PROJECT, MAY 2010                                                                  Page 33
Growing uncertainty regarding the reasons for rewarding people
RECOMMENDATIONS


   Most of the Organisations do not keep detailed records of reasons of resignation. The general
    impression is that employees, not leaving for personal or family life reasons, nearly always
    leave because of salary.

   Statistical research shows that this assumption is completely wrong.

   The following exercise is strongly recommended in order to get more insight in resignation
    decisions within your own Organisation, and in the role that reward (broad definition) should
    play in retention policy:
     •   Why do people join our Group ? (main reason first)
     •   Why do they stay ?
     •   Why do they leave ?




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                 Page 34
Growing uncertainty regarding the reasons for rewarding people
RECOMMENDATIONS


   Why do top performers leave ?
     •   Inadequate promotion opportunities
     •   Inadequate opportunities to develop skills
     •   Dissatisfaction with management style
     •   Conflict with managers
     •   Uncomfortable with work environment
     •   Dissatisfaction with pay

           • Source: Watson Wyatt Strategic Reward Survey 2003




HRD STRATEGIC REWARD PROJECT, MAY 2010                           Page 35
Growing uncertainty regarding the reasons for rewarding people
RETENTION IS MORE THAN TANGIBLE BENEFITS (ASIA PACIFIC, 2008)



                   What are the three main reasons why employees
                              leave your Organisation?

                     Personal / lifestyle reasons

           Explore external career opportunities

                                 Poor cultural fit

            Lack of internal career opportunities

          Below average remuneration packages

                       Lack of strong leadership

                     Limited employee benefits

          Poor understanding of employee views

                    Lack of flexible work options

   Lack of training and development programmes

                                                     0%   10%   20%   30%   40%   50%   60%   70%


HRD STRATEGIC REWARD PROJECT, MAY 2010                                                              Page 36
Recognising recognition as a reward tool


          • Survey by World at Work USA, 2009

   Nearly 90% of responding (Fortune 500) Organisations have employee recognition programs
    in place. Approximately 90% of Organisations continue all of their existing recognition
    programs from year to year and +50% of Organisations say they are planning for new
    programs in the coming years.

   About 70 % of surveyed Organisations offer both formal and informal recognition programs,
    catering to a diverse workforce motivated by different types of recognition.

   Creating a positive work environment, motivating high performance and creating a culture of
    recognition are the most common recognition program objectives.

   Companywide programs are in place at 91% of Organisations, whereas only about 50% utilize
    department or unit-specific programs.

   Today the most common recognition programs are:
     •   length-of-service (86 %)
     •   above and beyond performance programs (79 %).
     •   peer-to-peer programs: 42% of the companies are encouraging workers to acknowledge the
         achievements of others.

HRD STRATEGIC REWARD PROJECT, MAY 2010                                               Page 37
Recognising recognition as a reward tool


           • Research by Hay Group 2009

   Clusters that employees value most:
     •   Inspiration and Values
     •   Future growth and Opportunities

   Tangible rewards are at the first place in Organisations where a decline in salary market
    competitiveness has raised the level of attention on pay, and taken it back to the front of
    people‟s minds.


           • Chartered Institute of Personnel and Development (UK) annual survey 2010

   Around 40% of all respondents use employee recognition schemes, while 30% use non-cash
    incentives.




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                  Page 38
Recognising recognition as a reward tool
THE EMPLOYEE VALUE PROPOSITION (EVP)


   The employee value proposition (EVP) encompasses the collective array of programs and
    initiatives the Organisation offers in exchange for employment, performance and
    results.

   It is influenced by the Organisation‟s business, brand, values, culture and leadership.

   The Organisation‟s EVP should be unique, relevant and compelling if it is to act as a key driver
    of talent attraction, engagement and retention.

   The EVP is only complete and useful when both employer and employee are explicitly agreed
    about what they will each put into the deal and what they will each take out.

   Implicit in the term EVP is the notion of communication. Any communication direct to
    employees or potential employees regarding any aspect of their employment must reflect both
    sides of the deal to be effective.

   The EVP has tremendous power to serve as a platform for designing reward programs and
    driving cultural change.




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                    Page 39
Recognising recognition as a reward tool
AMBIGUOUS TOPIC FOR MANY ORGANISATIONS


   Recognition programs are more important each year.
     •   Creating a positive work environment, motivating high performance and creating a culture of recognition
         are the most common recognition program objectives, widely supported by most of the Organisations.
     •   35 to 40% of participants confirm increasing their number or budget of recognition programs each year.
     •   52 to 60% confirm the implementation of an additional program in the coming 12 months.
     •   52% of Organisations say having a written Recognition Strategy, aligning with Organisation‟s strategy.
     •   80% of Senior Managers are supporting the recognition programs (normal to high level support).

   On the other hand:
     •   Most of the recognition programs are perceived to have little to no impact on retention.
     •   Only 46% of senior managers considered recognition programs as an investment. 13% called it “an
         expense” and 41% were unsure about the success of those programs.
     •   Only 19% say having a formal training program on recognition, for Managers.
     •   Figures are worse than some years ago.



           • USA research by World at Work




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                              Page 40
Reward policy more intensively conditioned by the Environment
OPERATIONAL CONDITIONS OF THE ORGANISATION


   Economic work space

   Availability of qualified workforce

   Mission of the Organisation

   HR dynamics and effectiveness

   Dynamics of the Organisation (restructuring, business realignment, outsourcing, merger &
    acquisition)




HRD STRATEGIC REWARD PROJECT, MAY 2010                                            Page 41
Reward policy more intensively conditioned by the Environment
ECONOMIC PROSPERITY: UNITED STATES


           • Watson Wyatt US 2009-2010 Strategic Rewards Survey (update 10-2009)

   Impact of recession has been widespread and is likely to linger. Restoration will be a long-term
    process.

   High-performing firms were better prepared for the recession.

   Reward programs affected
     •   Merit budgets low but expected to rebound. In October 2009, 40% reported a 0% increase for 2009, and
         10% reported a 0% increase for 2010 ;
     •   Annual incentive plan funding reduced ;
     •   Retirement savings and health care programs will be treated differently: 25% reduce employer
         contribution; 42% raise percentage employees pay for health care premiums ;
     •   71% of respondents have made some change to their 2010 health care plan due to the economy ;
     •   Cost-cutting measures employed to avoid layoffs ;
     •   Negative impact on employee engagement : greatest impact on high performers ; retention risks loom as
         we move toward recovery ;
     •   Performance was a critical factor in layoff decisions.




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                            Page 42
Reward policy more intensively conditioned by the Environment
ECONOMIC PROSPERITY: ASIA (HONG KONG)


           • Mercer, December 2009

   A survey covering the latest market trends on salary increase, variable pay, staff turnover and
    HR-related hot topics among Hong Kong companies shows the following:
     •   The forecasted salary increase is trending downwards. About 16% of respondents indicated that they will
         freeze salaries in 2010 (15% in 2009).
     •   The average forecasted salary increase including companies opting for a salary freeze: 2007 = 5.2%,
         2008 = 4.5%, 2009 = 2,5%, 2010 = 3,0%
     •   Important differences per economic sector:


                                               Average salary increases (including
         Industry sectors                       2008          2009          2010
         Chemical                                4.1%             1.0%             2.1%
         Consumer Goods                          4.5%             3.0%             3.2%
         Engineering                             4.4%             1.7%             2.0%
         Healthcare Services                     5.1%             2.9%             3.8%
         High-Tech/Telecom                       4.3%             1.1%             1.6%




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                              Page 43
Reward policy more intensively conditioned by the Environment
GOVERNMENTS INFLUENCE REWARD POLICY AND PRACTICE


           • Example of USA, Watson Wyatt 2009-2010 research.

   The Lilly Ledbetter Fair Pay Act redefines the statute of limitations on discrimination.
     •   Requires that companies retain records regarding pay decisions
     •   Restarts every time someone receives a pay check or other remuneration that has been affected, in
         some way, by a prior discriminatory decision ;
     •   70% of respondents say their Organisation is working to improve governance procedures related to
         gathering, storing and monitoring data in the United States.
     •   73% are implementing consistent tools, processes and/or technology to improve governance procedures.
     •   71% of Organisations indicate they plan to review their HR programs in light of the act ;
     •   53% have already begun planning a response.

   Employers should take a proactive approach to ensure their pay programs are credible,
    rational, defensible and bias-free. Best practices include:
     •   Job classification
     •   Pay audit
     •   Reward plan governance.




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                           Page 44
Some major reward trends 2010-2020
SUMMARY



1. The battle for talent

2. Shift from “membership” to “performance”

3. Decreasing relative importance of remuneration in retention policy

4. Growing uncertainty regarding the reasons for rewarding people

5. Recognising recognition as a reward tool

6. Reward policy more intensively conditioned by the Environment




HRD STRATEGIC REWARD PROJECT, MAY 2010                              Page 45
Further reading


     Books and reports

     ARMSTRONG, M. and BROWN, D. (2006; 2009) Strategic reward: Implementing More Effective Reward Management. London, Kogan
      Page, 266 pages

     ARMSTRONG, M. and MURLIS, H.(2007) Reward Management: A Handbook of Remuneration Strategy and Practice, 715 pages

     HENEMAN, Robert L., (2002) Strategic reward management: design, implementation, and evaluation, Information, Age Publishing
      Inc., 520 pages

     LAWLER, E. and JENKINS, D. (1992), Strategic reward systems, Center for Effective Organisations, Los Anbgeles, 90 pages.

     PARRY, E. (2008) Managing an ageing workforce: the role of total reward. Research insight. London: Chartered Institute of
      Personnel and Development.

     THORPE, R. and HOMAN G. (2000) Strategic Reward Systems, 320 pages.

     Journal articles

     CHEN, H-M. and HSIEH, Y-H. (2006) Key trends of the total reward system in the 21st century. Compensation and Benefits Review.
      Vol 38, No 6, November-December. pp64-70.

     CHRISTOFFERSON, J. and KING, B. (2006) The 'IT' factor: a new total rewards model leads the way. Workspan. Vol 49, No 4, April.
      pp18-19,22,24,26-27.

      GRAHAM, M. (2005) The rewards of total rewards. Workspan. Vol 48, No 11, November. pp32,34-35.

     SEJEN, L. (2006) Total rewards: 10 steps to a more effective program. Workspan. Vol 49, No 4, April. pp36-39.



HRD STRATEGIC REWARD PROJECT, MAY 2010                                                                                    Page 46
It doesn‟t take a genius to figure out that
in an environment where there is a shared vision of excellence,
where people can be the best they can be on a daily basis,
where - when they know what is expected of them -
understand that reward is linked to performance
and believe they can make a difference because they will be heard
they WILL make a difference.
They will go beyond our expectations and great things will start to happen.




                                         Frederick W. Smith (11-08-1944) is the founder, chairman,
                                         president, and CEO of FedEx, originally known as Federal
                                         Express, the first overnight express delivery company in the
                                         world, and the largest in the United States.




HRD STRATEGIC REWARD PROJECT, MAY 2010                                                         Page 47
© 2010 The outline and contents of this document remain the intellectual property of JB-
assistance. However, it can be forwarded, copied, distributed and used for free within your
Organisation, without written permission from the author.


JB-assistance is working for clients with an international scope only, in several HR domains
such as job analysis and description, job grading, fixed income and bonus policy, club
salary market surveys, HR due diligences, added value analysis and HR audits.


Recognitiestraat 19, B 2160 Wommelgem, Belgium
info@jb-assistance.be
http://www.jb-assistance.be

MD : Jean Buelens
Phone : +32 473 187 427
jean.buelens@jb-assistance.be




                                                                                               Page 48

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Reward Challenges 2010 2020

  • 1. REWARD POLICY AND PRACTICE Status, trends and challenges 2010-2020 CONFIDENTIAL PRESENTATION HUMAN RESOURCES DIRECTORATE STRATEGIC REWARD PROJECT May 2010
  • 2. Reward practice today  The World is large and diverse; Organisations are different in size, mission and nature. This results in a variety of compensation, benefit and non-monetary reward policies and practices, about which we know relatively little.  There is no transparency of market values (value of a job, value of an individual, value of experience, value of the working place …). This leads to incorrect judgments and decisions of both Organisations and individuals.  Within an Organisation, the reward topic has only a very limited scope: • Fixed income, diverted to determining parameters, e.g. the job class. • Bonus policy, diverted to determining parameters e.g. the appraisal system. • The time span is short, in general not more than a few months. • The environment is small (my neighbour, my boss, my colleague).  A remarkably small number of Organisations have a clearly defined Reward Policy.  Strategic thinking on reward is considered as waste of time. HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 2
  • 3. A small number of Organisations have a Reward Policy. UNITED STATES  Watson Wyatt 2009-2010 research for the United States  Job classification • 65% of respondents indicate they have a systematic, Organisation-wide job levelling process in place. • Of these, 55% continue to rely on market-based job slotting to develop the job hierarchy meaning that not more than 30% of respondents apply a grading method looking for internal equity.  Pay audit • 52% of respondents report they conduct pay audits to review pay programs on an annual basis, and another 33% indicate they do so but at no set time.  Out of Organisations organising pay audits, they are currently: • Auditing competitiveness of pay (93%) ; • Assessing the way jobs are assigned to levels (39%) ; • Conducting statistical analyses of base pay difference by demographic group (38%). HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 3
  • 4. A small number of Organisations have a Reward Policy. UNITED KINGDOM  Chartered Institute of Personnel and Development (UK) annual survey 2010  Reward strategy: • 35% of respondents report having a written reward strategy. A further 31% plan to create one in 2010. • A total reward approach has been adopted by 33% of the sample, while a further 21% plan to take this approach up in 2010.  Salary level: • 26% use salary broadbands ; • 31% link their job grades and salaries to market practice ; • 40% have no job grades, but link their salaries directly at market prices.  Salary progression: • is linked at individual performance by 68% of participants ; • Only 48% look at market evolution when defining their annual increase rates.  Pay audits • 49% of respondents claim that they calculate the size of their total remuneration spend (that is pay, benefits and other financial rewards, plus National Insurance Contributions). In the voluntary sector this is only 38%. HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 4
  • 5. A small number of Organisations have a Reward Policy. UNITED KINGDOM  Chartered Institute of Personnel and Development (UK) annual survey 2010  Looking at total reward priorities for 2010, many UK Organisations have concrete plans for change. Total reward Priorities 2010 are as follows: • Ensure alignment with the business strategy 52% • Ensuring remuneration is market competitive 51% • Ensure remuneration is internally fair 44% • Cost minimisation 44%  Planned projects 2010 are the following: • Amend the existing bonus and incentive arrangements 33% • Introduce a reward strategy 31% • Change pension arrangements 22% • Amend existing recognition/non-cash incentives arrangements 17% • Pay structure 15% • Introduce a new job evaluation scheme 14% • Way pay levels are determined 12% • Factors determining the annual pay review 12% • Introduce a bonus for the first time 9% • Change an existing job evaluation scheme 7% HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 5
  • 6. History of remuneration  1870-1940: hourly pay rates or piece rates  1945-1950: pay linked to age and “category” ; pay scales  1951-1960: job related pay (fixed salary) • 1951 – Dale Purves, consultant at Edward Hay & Associates, developed the Hay Guide Charts.  1961-1970: labour market under pressure, first doubts on the traditional pay approach  1971-1980: gradually putting into practice a wide scope of benefits  1981-1990: (a) pay for immediate results ; (b) pay the market price  1991-2000: (a) pay for performance ; (b) long term incentive plans  2001-2010: (a) total reward ; (b) strategic reward • Patricia L. Booth (1990) explains “strategic reward” at the Conference Board of Canada, Ottawa (Strategic Rewards Management: The Variable Approach to Pay, Report pages 52-90). • Professors write articles and books on “strategic reward”: Lawler & Jenkins (1992), Thorpe (2000), Heneman (2002), Armstrong (2006) HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 6
  • 7. The changing role of HR  < 1980: HR does not exist as such. Pay and administration, frequently part of the Finance Department  1980: Human Resource Management, first steps  1990: Advisory services, mainly to Hierarchy Starting attention to the strategic part of “Compensation & Benefits”  2000: Advanced advisory services First steps from pay & benefits to “Reward”  2010: Evolution towards “strategic business partnership” ; HR co-defines / influences Business strategy ; Compensation & Benefits is put in a more general framework of “Strategic Reward”. HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 7
  • 8. Reward : back to basics  In neuroscience, the reward system is a collection of brain structures which attempts to regulate and control behaviour by inducing pleasurable effects. • Primary or natural rewards include those that are necessary for the survival of species, such as eating, drinking, reproduction, fighting for self-preservation. • Secondary rewards derive their value from the primary reward, and include shelter, money, pleasant touch, beauty, music, recognition, appreciation, perspective, etc.  Rewards modify behaviour. • Rewards are generally considered more effective than punishment in enforcing positive behaviour. • Rewards induce learning.  The effect of reward is NOT defined by the quantity or quality of the “input”, but by the perception of the rewarded person. What the Organisation gives is not always what it gets. HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 8
  • 9. Reward: first conclusions for HR policy  Reward is more than salary : • Remuneration (fixed, bonuses, long term compensation) • Benefits (car, pension, insurance, disability income protection, meal vouchers, …) • Appraisal (performance, results) • Recognition and respect (valuing efforts, involvement, respect, proudness, participation, autonomy, feedback, development, work-life balance)  Strategic thinking about Reward should mainly look at the impact of initiatives (how they will be perceived), not at their aesthetic or technical perfection.  The impact of less tangible rewards like appraisal and recognition should not be underestimated. HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 9
  • 10. Strategic reward is more than reward  Fits with individual‟s needs, i.e. what people are looking for when they join the Organisation (reasonable income, belonging to, self-actualisation, respect for the life cycle,…) ;  Fits with Organisation‟s mission and goals (performance, commitment, respect for values,…);  Engages in ethical and social responsibility (corporate citizenship) ;  Deals with the issue of economic feasibility. HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 10
  • 11. Strategic reward Management: what is it about?  Reward refers to all forms of returns – direct and/or indirect, short term and long term, financial as well as non-financial – that employees receive as part of their employment relationship.  Reward Management is about managing these returns on human capital investment, taking into account the perspectives of both the employer and the employees.  Strategic reward covers the design and delivery of all aspects of the employee value proposition, aligned to business strategy to help Organisations to compete for and retain talent and effectively motivate the right behaviours.  Strategic reward Management is about developing, implementing and adjusting a reward mix which influences employees‟ behaviour, skills and performance in order to facilitate the realisation of the Organisation‟s strategic objectives, in line with the Organisation‟s culture and the employees‟ needs. HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 11
  • 12. Some major reward trends 2010-2020 SOURCES  Several consultants organise world wide research on reward trends, e.g. • Chartered Institute of Personnel and Development • Mercer Human Resource Consulting • Hewitt & Associates • Towers Watson • Watson Wyatt Data Services • World at Work (formerly the American Compensation Association) • The Compensation Research Centre (Canada).  Universities do a lot of theoretical work on reward trends, analysing the past and focussing on recent evolutions like “Total Reward” and “Strategic Reward”. They also try to “predict” or define the best conceptual framework.  Obviously, “trends” do not always mean “best practice”. It’s important for the Organisation to go through its own strategic thinking process and to define its own approach for the future. HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 12
  • 13. Some major reward trends 2010-2020 GENERAL OVERVIEW 1. The battle for talent 2. Shift from “membership” to “performance” 3. Decreasing relative importance of remuneration in retention policy 4. Growing uncertainty regarding the reasons for rewarding people 5. Recognising recognition as a reward tool 6. Reward policy more intensively conditioned by the Environment What will (probably) NOT gain more ground in the next decade? HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 13
  • 14. Some major reward trends 2010-2020 THE BATTLE FOR TALENT  Geographical move of Organisations, mainly inspired by economic interests  Geographical mobility of talent  Short careers  Women  Short term – less planned - remuneration initiatives  Greater sensitivity to market practice  Unreliable markets HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 14
  • 15. Some major reward trends 2010-2020 SHIFT FROM “MEMBERSHIP” TO “PERFORMANCE”  The reduced importance of age (age discrimination)  Pay increases linked to market value and performance instead of years-in- service and/or cost of living  Performance driven reward will be focused on “added value”  The implementation of focused “success awards”  More attention given to bonuses rather than payment increases in base pay.  Rewarding the acquisition and use of new skills and behaviours  Skills retention policy (specialist career tracks) HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 15
  • 16. Some major reward trends 2010-2020 DECREASING RELATIVE IMPORTANCE OF REMUNERATION IN RETENTION POLICY  From salary to “total reward”  Towards Strategic Reward, initiated by HR or forced by Board or Executive Board  The failure of employee participation (long term incentive plans)  Saturation and reduction of perquisites and fringe benefits with limited impact on motivation  The reduced enthusiasm for „broad banded‟ grades and pay structures HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 16
  • 17. Some major reward trends 2010-2020 GROWING UNCERTAINTY REGARDING THE REASONS FOR REWARDING PEOPLE  The increased interest in job evaluation  Market surveys allowing to have a look on how other Organisations reward their staff  Influence of Governments, local Authorities and Unions felt as “constraints” increasingly bypassed through geographical mobility  High failure risk of low-cost decisions (outsourcing, subcontracting, low-wage countries or regions) HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 17
  • 18. Some major reward trends 2010-2020 RECOGNISING RECOGNITION AS A REWARD TOOL  The focus on career, allowing self-actualisation  Flexibility in working hours and working conditions  The work / life balance  Social climate  Quality of leadership  Corporate identity  The “employee value proposition” HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 18
  • 19. Some major reward trends 2010-2020 REWARD POLICY MORE INTENSIVELY CONDITIONED BY THE ENVIRONMENT  Globalisation reducing pay differences between Countries and Regions  Economic clusters slowly moving to more harmonised compensation rules  Governments have a better understanding of reward, and intervene  The impact of new legislation  Appeal for “Corporate citizenship”, e.g. the need to take positive action to achieve equal pay and multiracial / multicultural employment HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 19
  • 20. Some major reward trends 2010-2020 WHAT WILL (PROBABLY) NOT GAIN MORE GROUND IN THE NEXT DECADE?  Competency based pay  Team reward, group reward  The use of intuitive classification systems of job evaluation to replace point-factor systems (job ranking instead of job grading)  Flexible remuneration packages (cafeteria plans or application of the “generation theory”) HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 20
  • 21. The battle for talent EUROPE Evolution of unemployment in Europe (27) 25,00 20,00 15,00 Unemployed (millions by end Q3 of) Vacancies 10,00 (millions by end Q3 of) 5,00 - Available workforce = 235.8 millions 2006 2007 2008 2009 HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 21
  • 22. The battle for talent ASIA  Vedior research report for Asia Pacific Employment Trends, 2008.  In Singapore, 57% of Organisations report sourcing talent as an issue.  Head hunting will continue to rise. • 42 % of Australian Organisations are using executive search/headhunting more frequently as part of their recruitment process. • Head hunters have far going influence in the composition of compensation packages. • Once thought of as exclusive to very senior and executive roles, one in five of respondents now use the  (…) many Organisations will be heavily influenced by the ongoing talent shortage. We will continue to see a shift in the balance of power between the employer and the employee, as Organisations go into attack mode to compete over talent and simultaneously ensure that they defend high performers from being lured away. Employers will need to be flexible, innovative and courageous in their recruitment strategies. HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 22
  • 23. The battle for talent RECOMMENDED ACTIONS FOR REWARD POLICY  Define an Attraction policy.  Make reward - as a part of your attraction policy - flexible, but consider influence on existing workforce.  Get your reward policy supported by a strong employer branding.  Stay in touch with reward market evolutions and debate them regularly.  Hire people with talents that you need; avoid overshooting which leads to overpaying and demotivation. • Carr and MacLachlan 1996-2005: “Pay discrepancies decrease work motivation among both lower and higher paid individuals.” HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 23
  • 24. Shift from “membership” to “performance”  Emphasis across all areas of reward will be on CONTRIBUTION to the Organisation, rather than on membership in the Organisation. The focus on performance based reward is gaining attention in all areas of the World.  However, today there is no fundamental understanding of why those reward systems work, and under what circumstances they work. Research by work psychologists is running. HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 24
  • 25. Shift from “membership” to “performance” SPECIALIST CAREER TRACKS  A fairly significant trend has evolved over the past few years where Organisations are acknowledging that one does not have to get onto the management track to get rewarded. Dual career paths i.e. one for management and one for technical staff, have been designed where it is possible for specialist staff to be promoted into the upper echelons of the Organisation. The benefits of this are that best technical people are not lost into management. HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 25
  • 26. Decreasing relative importance of remuneration in retention policy ASIA PACIFIC, 2008 Does your organisation offer any of the following to help retain its employees? Formal performance reviews Training and development opportunities Flexible work options Internal career opportunities Health and wellbeing programmes Market competitive remuneration & benefits Career breaks International exchange programmes Subsidised childcare Other 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 26
  • 27. Decreasing relative importance of remuneration in retention policy UNITED STATES & UNITED KINGDOM • Nelson Motivation, Inc., San Diego, California, 2002 survey of 1,500 employees (of all ages)  The ranks of employee motivators in descending order are as follows: a learning activity, flexible working hours, verbal praise, increased authority, autonomy, time with their manager, time off from work, public praise, choice of assignment and written praise. What is noteworthy is that the cash reward ranks 15th in importance (Reynolds, 2005). • Chartered Institute of Personnel and Development (UK) annual survey 2010  Outside the public and voluntary sectors, most of the final salary pension schemes (“defined benefits”) are now closed to new entrants, while a significant proportion are closed to future accrual as well. New tendencies are: salary-sacrifice arrangements like “defined contribution plans”, increase of employee contributions and amendments of the existing final salary pension schemes. HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 27
  • 28. Decreasing relative importance of remuneration in retention policy • Mercer global research report, 2010  Organisations will continue to segment their workforces to provide targeted increases to key roles - those delivering greatest value to the Organisation - and the high-performing or critical individuals in their Organisations.  Organisations are responding to the tight labour market by: taking a broader approach to reward; placing a renewed emphasis on ensuring better alignment between reward strategy and business strategy as well as better linkages between performance and reward; and looking to review the competitiveness of their pay offer against relevant markets.  The reason employees stay is strongly related to the overall employee offer, including: career and development opportunities; support and feedback from their manager to assist with growth; the Organisation‟s ability to customise their reward offering to suit individual needs; ability to contribute to new ideas; and the feeling that their performance is recognised. HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 28
  • 29. Decreasing relative importance of remuneration in retention policy • World at Work, surveys in US based international Organisations  Respondents expect the following reward elements to increase substantially (decreasing order): • Development • Career opportunities • Work-life balance • Performance • Recognition • Benefits • Compensation HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 29
  • 30. Decreasing relative importance of remuneration in retention policy 2008 research in Asia Pacific shows the relative importance of several reward linked topics What is going to be the biggest human capital challenge for your Organisation 2009-2010? Managing immigration obligations Communicating employment & workplace … Controlling people costs Managing salary expectations Establishing / improving internal goals and values Managing people performance and productivity Managing internal change Retaining your people Attracting talent 0% 5% 10% 15% 20% 25% 30% HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 30
  • 31. Growing uncertainty regarding the reasons for rewarding people WHAT SHOULD DEFINE THE PAY LEVEL?  The job ?  The job grade ?  Internal equity ?  The market ?  The job holder ?  The economic situation of the Unit or the entire Organisation ? HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 31
  • 32. Growing uncertainty regarding the reasons for rewarding people WHAT SHOULD DEFINE THE INDIVIDUAL REWARD ?  There is no one obvious measure to determine reward • Age and/or seniority • Education and diplomas • Past experience • Know-how, technical and/or social competence • Presence and number of hours • Loyalty • Behaviour • Effort and good will • Charisma, leadership style • Performance • Merit • Results of the past • Team contribution to performance and results HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 32
  • 33. Growing uncertainty regarding the reasons for rewarding people RECOMMENDATIONS  Develop a philosophy to reward. Example: our Group wants to reward the following: • The relative importance of the function, determined through required technical and social know-how, problem solving capacity and accountability • The individual technical and social competence in the function • The performance of the individual, the operating entity and our Group as a whole • Following the market standards (activity domain and / or local markets), in order to be competitive • [ PS: Education, age, number of hours, past merits, seniority, “effort” are individually as such neither specifically sought nor compensated (what about loyalty and less employable experience?) ]  Move from compensation & benefits to “strategic reward”, including less monetary rewards like: • Performance steering & appraisal • Recognition (having access to decision-making involvement, the challenge and sense of achievement, preferable growth opportunities,…) • Environmental factors (a comfortable office, favourable interpersonal relationship inside the Organisation, …)  Call for action: • Communicate clearly on the chosen approach • Encourage Directors / Managers to apply it. • Explain to staff how to benefit from it (the added value equilibrium) HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 33
  • 34. Growing uncertainty regarding the reasons for rewarding people RECOMMENDATIONS  Most of the Organisations do not keep detailed records of reasons of resignation. The general impression is that employees, not leaving for personal or family life reasons, nearly always leave because of salary.  Statistical research shows that this assumption is completely wrong.  The following exercise is strongly recommended in order to get more insight in resignation decisions within your own Organisation, and in the role that reward (broad definition) should play in retention policy: • Why do people join our Group ? (main reason first) • Why do they stay ? • Why do they leave ? HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 34
  • 35. Growing uncertainty regarding the reasons for rewarding people RECOMMENDATIONS  Why do top performers leave ? • Inadequate promotion opportunities • Inadequate opportunities to develop skills • Dissatisfaction with management style • Conflict with managers • Uncomfortable with work environment • Dissatisfaction with pay • Source: Watson Wyatt Strategic Reward Survey 2003 HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 35
  • 36. Growing uncertainty regarding the reasons for rewarding people RETENTION IS MORE THAN TANGIBLE BENEFITS (ASIA PACIFIC, 2008) What are the three main reasons why employees leave your Organisation? Personal / lifestyle reasons Explore external career opportunities Poor cultural fit Lack of internal career opportunities Below average remuneration packages Lack of strong leadership Limited employee benefits Poor understanding of employee views Lack of flexible work options Lack of training and development programmes 0% 10% 20% 30% 40% 50% 60% 70% HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 36
  • 37. Recognising recognition as a reward tool • Survey by World at Work USA, 2009  Nearly 90% of responding (Fortune 500) Organisations have employee recognition programs in place. Approximately 90% of Organisations continue all of their existing recognition programs from year to year and +50% of Organisations say they are planning for new programs in the coming years.  About 70 % of surveyed Organisations offer both formal and informal recognition programs, catering to a diverse workforce motivated by different types of recognition.  Creating a positive work environment, motivating high performance and creating a culture of recognition are the most common recognition program objectives.  Companywide programs are in place at 91% of Organisations, whereas only about 50% utilize department or unit-specific programs.  Today the most common recognition programs are: • length-of-service (86 %) • above and beyond performance programs (79 %). • peer-to-peer programs: 42% of the companies are encouraging workers to acknowledge the achievements of others. HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 37
  • 38. Recognising recognition as a reward tool • Research by Hay Group 2009  Clusters that employees value most: • Inspiration and Values • Future growth and Opportunities  Tangible rewards are at the first place in Organisations where a decline in salary market competitiveness has raised the level of attention on pay, and taken it back to the front of people‟s minds. • Chartered Institute of Personnel and Development (UK) annual survey 2010  Around 40% of all respondents use employee recognition schemes, while 30% use non-cash incentives. HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 38
  • 39. Recognising recognition as a reward tool THE EMPLOYEE VALUE PROPOSITION (EVP)  The employee value proposition (EVP) encompasses the collective array of programs and initiatives the Organisation offers in exchange for employment, performance and results.  It is influenced by the Organisation‟s business, brand, values, culture and leadership.  The Organisation‟s EVP should be unique, relevant and compelling if it is to act as a key driver of talent attraction, engagement and retention.  The EVP is only complete and useful when both employer and employee are explicitly agreed about what they will each put into the deal and what they will each take out.  Implicit in the term EVP is the notion of communication. Any communication direct to employees or potential employees regarding any aspect of their employment must reflect both sides of the deal to be effective.  The EVP has tremendous power to serve as a platform for designing reward programs and driving cultural change. HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 39
  • 40. Recognising recognition as a reward tool AMBIGUOUS TOPIC FOR MANY ORGANISATIONS  Recognition programs are more important each year. • Creating a positive work environment, motivating high performance and creating a culture of recognition are the most common recognition program objectives, widely supported by most of the Organisations. • 35 to 40% of participants confirm increasing their number or budget of recognition programs each year. • 52 to 60% confirm the implementation of an additional program in the coming 12 months. • 52% of Organisations say having a written Recognition Strategy, aligning with Organisation‟s strategy. • 80% of Senior Managers are supporting the recognition programs (normal to high level support).  On the other hand: • Most of the recognition programs are perceived to have little to no impact on retention. • Only 46% of senior managers considered recognition programs as an investment. 13% called it “an expense” and 41% were unsure about the success of those programs. • Only 19% say having a formal training program on recognition, for Managers. • Figures are worse than some years ago. • USA research by World at Work HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 40
  • 41. Reward policy more intensively conditioned by the Environment OPERATIONAL CONDITIONS OF THE ORGANISATION  Economic work space  Availability of qualified workforce  Mission of the Organisation  HR dynamics and effectiveness  Dynamics of the Organisation (restructuring, business realignment, outsourcing, merger & acquisition) HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 41
  • 42. Reward policy more intensively conditioned by the Environment ECONOMIC PROSPERITY: UNITED STATES • Watson Wyatt US 2009-2010 Strategic Rewards Survey (update 10-2009)  Impact of recession has been widespread and is likely to linger. Restoration will be a long-term process.  High-performing firms were better prepared for the recession.  Reward programs affected • Merit budgets low but expected to rebound. In October 2009, 40% reported a 0% increase for 2009, and 10% reported a 0% increase for 2010 ; • Annual incentive plan funding reduced ; • Retirement savings and health care programs will be treated differently: 25% reduce employer contribution; 42% raise percentage employees pay for health care premiums ; • 71% of respondents have made some change to their 2010 health care plan due to the economy ; • Cost-cutting measures employed to avoid layoffs ; • Negative impact on employee engagement : greatest impact on high performers ; retention risks loom as we move toward recovery ; • Performance was a critical factor in layoff decisions. HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 42
  • 43. Reward policy more intensively conditioned by the Environment ECONOMIC PROSPERITY: ASIA (HONG KONG) • Mercer, December 2009  A survey covering the latest market trends on salary increase, variable pay, staff turnover and HR-related hot topics among Hong Kong companies shows the following: • The forecasted salary increase is trending downwards. About 16% of respondents indicated that they will freeze salaries in 2010 (15% in 2009). • The average forecasted salary increase including companies opting for a salary freeze: 2007 = 5.2%, 2008 = 4.5%, 2009 = 2,5%, 2010 = 3,0% • Important differences per economic sector: Average salary increases (including Industry sectors 2008 2009 2010 Chemical 4.1% 1.0% 2.1% Consumer Goods 4.5% 3.0% 3.2% Engineering 4.4% 1.7% 2.0% Healthcare Services 5.1% 2.9% 3.8% High-Tech/Telecom 4.3% 1.1% 1.6% HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 43
  • 44. Reward policy more intensively conditioned by the Environment GOVERNMENTS INFLUENCE REWARD POLICY AND PRACTICE • Example of USA, Watson Wyatt 2009-2010 research.  The Lilly Ledbetter Fair Pay Act redefines the statute of limitations on discrimination. • Requires that companies retain records regarding pay decisions • Restarts every time someone receives a pay check or other remuneration that has been affected, in some way, by a prior discriminatory decision ; • 70% of respondents say their Organisation is working to improve governance procedures related to gathering, storing and monitoring data in the United States. • 73% are implementing consistent tools, processes and/or technology to improve governance procedures. • 71% of Organisations indicate they plan to review their HR programs in light of the act ; • 53% have already begun planning a response.  Employers should take a proactive approach to ensure their pay programs are credible, rational, defensible and bias-free. Best practices include: • Job classification • Pay audit • Reward plan governance. HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 44
  • 45. Some major reward trends 2010-2020 SUMMARY 1. The battle for talent 2. Shift from “membership” to “performance” 3. Decreasing relative importance of remuneration in retention policy 4. Growing uncertainty regarding the reasons for rewarding people 5. Recognising recognition as a reward tool 6. Reward policy more intensively conditioned by the Environment HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 45
  • 46. Further reading  Books and reports  ARMSTRONG, M. and BROWN, D. (2006; 2009) Strategic reward: Implementing More Effective Reward Management. London, Kogan Page, 266 pages  ARMSTRONG, M. and MURLIS, H.(2007) Reward Management: A Handbook of Remuneration Strategy and Practice, 715 pages  HENEMAN, Robert L., (2002) Strategic reward management: design, implementation, and evaluation, Information, Age Publishing Inc., 520 pages  LAWLER, E. and JENKINS, D. (1992), Strategic reward systems, Center for Effective Organisations, Los Anbgeles, 90 pages.  PARRY, E. (2008) Managing an ageing workforce: the role of total reward. Research insight. London: Chartered Institute of Personnel and Development.  THORPE, R. and HOMAN G. (2000) Strategic Reward Systems, 320 pages.  Journal articles  CHEN, H-M. and HSIEH, Y-H. (2006) Key trends of the total reward system in the 21st century. Compensation and Benefits Review. Vol 38, No 6, November-December. pp64-70.  CHRISTOFFERSON, J. and KING, B. (2006) The 'IT' factor: a new total rewards model leads the way. Workspan. Vol 49, No 4, April. pp18-19,22,24,26-27. GRAHAM, M. (2005) The rewards of total rewards. Workspan. Vol 48, No 11, November. pp32,34-35.  SEJEN, L. (2006) Total rewards: 10 steps to a more effective program. Workspan. Vol 49, No 4, April. pp36-39. HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 46
  • 47. It doesn‟t take a genius to figure out that in an environment where there is a shared vision of excellence, where people can be the best they can be on a daily basis, where - when they know what is expected of them - understand that reward is linked to performance and believe they can make a difference because they will be heard they WILL make a difference. They will go beyond our expectations and great things will start to happen. Frederick W. Smith (11-08-1944) is the founder, chairman, president, and CEO of FedEx, originally known as Federal Express, the first overnight express delivery company in the world, and the largest in the United States. HRD STRATEGIC REWARD PROJECT, MAY 2010 Page 47
  • 48. © 2010 The outline and contents of this document remain the intellectual property of JB- assistance. However, it can be forwarded, copied, distributed and used for free within your Organisation, without written permission from the author. JB-assistance is working for clients with an international scope only, in several HR domains such as job analysis and description, job grading, fixed income and bonus policy, club salary market surveys, HR due diligences, added value analysis and HR audits. Recognitiestraat 19, B 2160 Wommelgem, Belgium info@jb-assistance.be http://www.jb-assistance.be MD : Jean Buelens Phone : +32 473 187 427 jean.buelens@jb-assistance.be Page 48