1. March 2014
UPLOAD/
ENHANCE/
PUBLISH
YUDU Presentation- Market Position

2. Outline of Presentation
Introduction toYUDU
The market from theYUDU viewpoint
Competing Business Models and Monetisation
Development Road Map

3. Outline of Presentation
Introduction to YUDU
The market from theYUDU viewpoint
Competing Business Models and Monetisation
Development Road Map

4. YUDU Overview

5. The App environment builds communities, allows offline reading, greater
integration with the device and in-App purchasing.
The Browser solution requires no app installation and publications can be
read immediately, but online.
All Channel Delivery

6. Overview of YUDU Publisher
TheYUDU process starts from the PDF
The decision on how much to enhance is the publisher’s choice
The delivery into Apps or to the Browser is also the publisher’s choice

7. Customer variety is aYUDU Strength
Difference breeds
Innovation
• Associations
• Corporates
One body of code
YUDU community
benefits from diversity

8. Outline of Presentation
Introduction toYUDU
The market from the YUDU viewpoint
Competing Business Models and Monetisation
Development Road Map

9. YUDU Survey of the market in 2014
Rich Media Content: • Not appropriate for “reading” Mags
• Some use bonus content for specific
user groups
• HTML5 skills in short supply in
publishers
The Future: • Print/Digital Hybrid models
• Still experimenting: Flip Board & Zite
• Expect disruptive App technology
• Article based monetisation
Monetisation: • Most use advertising/ subscription
hybrid
• Tablet advertising rates rising in USA
• Magazine readers want content to
suit their needs. Subscription model
seems appropriate
Disruptive Influence: • Most now see digital as two sides of
the same coin: Not competing coins
• Awareness that readers have vastly
more access to other sources.
Competition is not just from digital
or other magazines
www.yudu.com/what-we-do/industries/magazines

10. Some UK Facts and figures 2013
Title Av Digital Monthly
Sales
Total Circulation Percentage Digital
T3 22k 53k 42%
Glamour 4.8k 415k 1%
GQ 12k 127k 9.6%
Stuff 15k 77k 19%
Total Film 12k 67k 18%
Top Gear 13.4k 150k 8.88%
Title
Digital Selling
Price
Print Selling
Price
Change in
Digital Revenue
Change in Print
Revenue
T3 £2.99 £4.50 £400,000 -£291,000
Circulation
Change
+ 50% -15%
Evidence suggests print is in long term decline. Digital is one element of the answer.
2010 ABC had no digital magazine audited. In 2013 there were 546,822 audited.

11. Reality Check:The growth in tablets is not a
guarantee of reader attention for Magazine readership
"
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"
"
"
"
"
"
!
Games!
32%!
Facebook!
18%!Entertainment!
8%!
Utility!
8%!
Social
Networking!
6%!
News!
2%!
Productivity!
2%!
Other!
6%!
Safari!
12%!
Native Android!
4%!
Opera Mini!
2%!
Time spent on iOS and Android Devices!
Source Flurry Analytics 2013!
80% of time
with Apps!
Reading Magazines
Segment = 8%
Source: McFlurry 2013

12. Outline of Presentation
Introduction toYUDU
The market from theYUDU viewpoint
Competing Business Models and Monetisation
Development Road Map

13. ATale of Two Cities: London & NYC
Both digital editions are paid-for
subscriptions
London print copy is free &
distributed only onTuesday.
London digital uniques visitors are
50% of NYC
Data collection is a valuable component for monetisation

14. YUDU’s view on Monetising through product sales
Active instinct 3rd r
largest online retailer sporting goods…
Started of 35000 on print
digital bi monthly Buying products off the
Sports retail website publishes
digital Magazine
Click to purchase
Starts printing the magazine
Circulation now 35,000/issue
Magazine looks like a sports mag
BUT fulfilment expertise is core
"Retailers have been good at becoming publishers, it's about time publishers
got good at becoming retailers.” Tom Bureau CEO of Immediate Media

15. YUDU’s view on single subscription to multiple magazines
Consuming Magazines for a monthly subscription. The way Ahead?
NI has 120k subscribers
Objective is 1 million
Spotify for Magazines?
• Magazines are time dated.
• Music is a growing pot
• Magazine readers have
narrow interests.
Do publishers want
readers in their App or
3rd party Apps?

16. Personalised Magazines
Raised $50 million in a funding round led by Rizvi, Goldman Sachs, and Insight
Ventures at a valuation of $800 million.
CEO McCue wants Flipboard to serve as a place for publishers
to experiment.And Flipboard then will benefit from their success.
Likely to play a future role so long as publisher’s find ways to make money and
maintain control of their brand, content and readers.
The Future is DATA: Publishers should be wary of loosing direct contact with readers.

17. Community Communication
Protected member only content access
Access granted via login: cloud based
permissions via API to Association’s website
Can be gated (no access
without credentials)
Used as a marketing tool to
reach out to potential new
members
Off-email communication to
members…push
notifications

18. Click to
Product
Sales
Subscriptions
Low end B2B
High end B2B
Low end consumer
High end consumer
Magazine Monetisation Options
Display Ads
inc video
Sponsorship
Bundling
Selling live
links to ads
Dynamically
served Ads
Data
Collection
email
address
harvesting
Core
Brands
display ads
& video
Selling
Social media
links to ads

19. YUDU’sView on traffic from SM
Traffic from Facebook is a younger and less engaged, no better than search
Magazines brand strength is a huge advantage in generating direct traffic

20. Outline of Presentation
Introduction toYUDU
The market from theYUDU viewpoint
Competing Business Models and Monetisation
Development Road Map

21. YUDU Browser Delivery
The Browser Solution will deliver a high quality reading experience through
the browser with subscriptions and new “Pageflow” tile rendering.
YUDU Publisher will be able to seamlessly deliver the same content through
the Browser and to iOS,Android and Win8 Apps , Macs and PCs.
The Browser solution is complimentary to Apps and can be used to drive
traffic to Apps by serving editions through social media sites.
Retina quality and true zooming for small point sizes.
Better integration and rendering on the device.

22. Outline of Presentation
Introduction toYUDU
The market from theYUDU viewpoint
Competing Business Models and Monetisation
Development Road Map

23. YUDU Wrap-Up
Senefelder: A core partner forYUDU sharing the same philosophy and values.
-SM is following the correct approach to digital service provision for Publishers.
The market needs constant re-working and continuous investment in Development.
-Your digital partner is not just for today but for the changing future.
Appropriate monetisation methods for the Magazine Brand.
-Your digital partner must offer all the options.
Digital is NOT the answer to pressures on the magazine publisher
-but it is an essential element of the solution.
Print and Digital are two sides of the same coin.
- Different but forged from the same piece of metal.