Higher Purpose The Tool of Conscious Leadership

1. Higher Purpose
The Tool of a Conscious Leader
Tim Kelley

2. The Purposeful Leader
The Challenge
 Most employee engagement
strategies haven’t worked
 Traditional business practices
decrease motivation
 A new generation of
employees and customers
has new, higher expectations

3. The Purposeful Leader
 People born after 1980 are
very sensitive to “social
benefit”
 They will quit jobs or
abandon brands if they are
not aligned with their values
and purpose.
Millennials

5. The Purposeful Leader
Higher Purpose
Who am I?
Why am I here?
What is the greatest
positive impact I could
have on the world?
Answers questions like:
1
2
3

6. The Purposeful Leader
Purpose-driven
Leaders
 Inspire greater customer
and employee loyalty
 Are able to make excellent
decisions in confusing
situations
 Create companies that last

7. The Purposeful Leader
Purpose-driven
Employees
 Have lower turnover
 Are more productive
 Are much more likely to support
the organization’s mission

8. The Purposeful Leader
In Order to Be Effective,
the Purpose Must
 Be inspiring
 Have impact beyond the
company and its results
 Be authentic

9. The Purposeful Leader
 Increased customer loyalty
 Greater employee
engagement
 Increased productivity
 Lower turnover
 Higher profit
Purpose-driven Companies

10. The Purposeful Leader
DisneyInterface Whole
Foods
PatagoniaGoogle Procter &
Gamble
Purpose-Driven Companies

12. The Purposeful Leader
Typical Company
Purpose Statements
 “Maximize shareholder value”
 “Make excellent sealant products”
 “Be the leader in the men’s
grooming products market”
 “Grow by 200% in the next three
years”

13. Direct Methods
Ego
Unconscious
purpose

14. The Purposeful Leader
Methods for Finding or
Creating a Company’s Purpose
 Accidental methods
 Indirect methods
 Direct methods

15. The Purposeful Leader
Examples of Indirect
Purposes
• Improve the lives of
consumers
• Make people happy
• Make banking joyful

16. The Purposeful Leader
Indirect Methods
 Trial and error
 Creative construction
 Connect the dots

17. The Purposeful Leader
Direct Methods
 Meditation
 Active imagination
 Direct knowing

18. Testing Purpose Statements

19. The Purposeful Leader
My Favorite
Company Mission
“Our mission is to achieve or
enhance clear leadership,
worldwide, in the existing or new
core consumer product categories
in which we choose to compete.”

20. The Purposeful Leader
Company Purpose
Examples
“We are a positive glow of love, joy,
respect and goodwill. Our blessing is
to unleash and develop people to
their maximum potential and
empower them to transform the
world. Our mission is to make society
the best it can be.”

21. The Purposeful Leader
Company Purpose
Examples
“We are all connected as one.
We find people their home on
Earth. Our mission is to find the
right home for everyone.
Connecting people to home and
community is a sacred calling.”

22. The Purposeful Leader
Company Purpose
Examples
“We seduce people into right
relationship with power. Our
mission is to end the utility of the
management hierarchy; reveal
new ways of organizing that are
so comprehensive, so universal,
and so exquisite, that they evolve
humanity’s relationship to
power.”

23. The Purposeful Leader
Company Purpose
Examples
“We are Love in motion. We
illuminate and inspire souls and
awaken consciousness with
daring love that produces
transformation and union with
the heart. Our mission is to give
the light of freedom to the hearts
of the world.”

24. The Purposeful Leader
Company Purpose
Case Study
In the three years following:
 New strategies and markets
emerged
 Revenue increased 1221%
 Customers increased from 4500
to 2.5M

25. The Purposeful Leader
 Leader(s) only
 Leadership team
 Cross-functional team
 Organization wide
 Subsidiaries and divisions
Purpose Approaches:
Who Should Participate?

26. Trusted Sources
Universal
Internal
Personal
The Purposeful Leader

27. • Fears
• Doubts
• Limiting Beliefs
Obstacles to Intuition

28. Maslow’s Hierarchy of Needs
Esteem
Love
Safety
Physiological
Self-Actualization

29. The Purposeful Leader
““Success, like happiness,
cannot be pursued: it must
ensue… as the unintended
side effect of one's personal
dedication to a cause
greater than oneself.”
Viktor Frankl
(Austrian psychiatrist and Holocaust survivor)

30. Thank You