2.  What is it?
 IncreaseWebsiteTraffic
 Increase SMAA’s visibility and reach
 Why does SMAA need it?
 Help
 They provideTargetedTraffic
 Increase Enrollment

4.  Crawling & Indexing
 Interconnected Documents via Links
 Store Data
 Relevancy & Importance of Results
 This is what SEO means to influence
 Relevance
 Popularity = Importance

5. Search Process
1. Need information
2. Think about how to ask for it - Phrasing
3. Enter query into Search Engine
4. Browse Results
5. Click on a Result
6. View Page for the information
7. If Unsatisfied, revisit results page and click on
another link.
8. If still unsatisfied, change the query

6. Search Process
1. Need information
2. Think about how to ask for it - Phrasing
3. Enter query into Search Engine
4. Browse Results
5. Click on a Result
6. View Page for the information
7. User is Satisfied

7. Bar Graph: http://gs.statcounter.com/#search_engine-ww-monthly-201310-201409-bar

8. Position of Google Search Results
 Page
 Page Rank

9. 32.5%
17.6%
11.4%
8.1%

10. 32.5%
17.6%
11.4%
8.1%

11. ImproveWebsite
Evaluate & Incorporate Links
Incorporate Social Media

12. ImproveWebsite
 KeyWords/Phrases in HTML
 On Page Optimization
▪ Title
▪ NearTop of Page
▪ 2-3 times in body
▪ 1 in alt attributes of image description
▪ URL
▪ MetaTag Description
 Image: use text descriptions
 Videos: use transcripts
 Tools: Google Cache, SEO-Browser.com, MozBar

13. Which Keywords to use?
 Relevant
 QuantityVisitors vs. QualityVisitors
How to Find the Best Keywords?
 Tools
 Google Insights for Search
 GoogleTrends Keyword Demand Prediction
 Wordtracker’s Free Basic Keyword Demand
 Other Resources
 Wikipedia
 Google Autocomplete
 MetaGlossary.com

14. AnalyzeWebsite
 GoogleAnalytics
 PageViews
 Number ofVisitors
 UniqueVisitors
 Bounce Rate
 Length ofTime on Page
 Direct Navigation
 Content
 Appealing
 Useful
 Address Searcher’s Needs
 ReferralTraffic
 SearchTraffic
 Google Site Query
 GoogleTrends
 GoogleTrends forWebsites
 Google Insights for Search

15. ImproveWebsite
Evaluate & Incorporate Links

Incorporate Social Media

16. ImproveWebsite
Evaluate & Incorporate Links
 Open Site Explorer (SMAA & Competition)
 Link Building Strategies
 Get students to link to SMAA
 Blog
 Create great content
 Be Newsworthy


17. ImproveWebsite
Evaluate & Incorporate Links


Incorporate Social Media
 Social Sharing for Facebook
 Likes, Shares,Views
 Improves Link Profile
 Optimize for multiple devices
 Incorporate Google +

22.  For more information:
JeanneWinfree
Independent Marketing Consultant
JeanneW231@gmail.com